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DAY 1 Edition - IFA International 2017

  • Text
  • Products
  • Smartphone
  • Global
  • September
  • Consumers
  • Mobile
  • Berlin
  • Philips
  • Audio
  • Consumer

NEWS Beyerdynamic

NEWS Beyerdynamic Promises to “Make It Yours” Headphone company mantra is ‘personalise, customise, optimise’ German audio specialist Beyerdynamic is at IFA 2017 with a range of pioneering headphone technologies designed to individualise its products for customers. Under the marketing strapline “Make It Yours”, the company promises to “personalise, customise and optimise” the listening experience. The key breakthrough, described by co-general manager Edgar Van Velzen, comes courtesy of a partnership with Mimi Hearing Technologies, which has devised a state of the art system that tailors sound to an individual’s unique hearing requirements. Purchasers of the new Aventho wireless headphones are provided with an app that conducts a six-minute hearing test. Based on the results, sound is adapted in a way that enhances the experience without risking damage to the user. Van Velzen says: “The new technology built into the Aventho wireless is undoubtedly very special. In addition to Mimi’s sound personalisation technology it includes innovative touch control, and a tracking function. The touch control can be used to playback media or adjust volume by means of finger movements on the ear pad. The tracking function keeps a record of daily audio habits.” Van Velzen also talked about Beyerdynamic’s emphasis on customisation and optimisation, illustrated by the MMX 300 professional gaming headset, the Impacto headphone amplifier and the In-Ear Xelento wireless headphones: “The MMX 300 will be available in a customised version with new design options so that all gamers can adapt their headsets to match their style or their clan. The Impacto is a pocket headphone amplifier and quite possibly the smallest highend system the world over.” A private c o m p a n y founded in 1924, Beyerdynamic bases the heart of its operation in Germany. Wolfgang Luckhardt, also cogeneral manager, said: “The lion’s share of our revenues is generated through products that are made in Germany. Over the past years, we have built up an in-house level of expertise for our core processes that is virtually unmatched” Hall 1.2 Stand 206 Skullcandy unveils new wireless headphone at IFA METZ SHARES VISION OF TV’S FUTURE Lifestyle audio brand Skullcandy used its press conference at IFA on Wednesday to launch its new Hesh 3 Wireless headphone. The company says the new headphone represents a “total redesign” of its bestselling Bluetooth headphone, offering “an impressive mix of technology, comfort, build quality and design”. Hesh 3 is built for allday functionality and portability. It offers 22 hours of battery life with Rapid Charge technology, and delivers three hours of additional listening after just 10 minutes of charging. The Hesh 3’s low-profile, multi-foldable design houses 40mm drivers, an integrated microphone, call, track, and volume control buttons, as well as audible voice prompts for low battery. “We want to provide consumers with a more refined and updated wireless headphone that looks great and can be used on-the-go without compromising comfort, convenience, or most importantly, sound quality,” says Skullcandy Chief Executive Officer, Jason Hodell. “Thanks to the incredible research and development efforts of our internal product team, we were able to produce a topof-line addition to the Skullcandy line-up” Hall 1.2 Stand 109 German TV manufacturer Metz, part of the Skyworth Group, used its IFA 2017 press launch to unveil a new TV range under the name Micos. Available in 43”, 49” and 55”, the Micos has been positioned at the affordable-quality end of the company’s product range. Metz also provided an insight into the areas of TV technology that it expects to become more significant in the near future. These include wallpaper OLED, Amazon Alexa voice recognition and Android TV. In his remarks to the press, Metz CEO Dr Norbert Kotzbauer said the company has had a good year, growing its sales by 35% from Q2 2016 to Q2 2017. He stressed the important of the Metz brand, saying it provided “orientation” in a market where consumers are “overtaxed by technical jargon”. Dr Kotzbauer also said that Metz has benefited from Dr Norbert Kotzbauer CEO, Metz becoming part of Chinese firm Skyworth two years ago, “because being part of a global corporation gives us economic stability and opens up new opportunities and technologies” Hall 6.2 Stand 201 IFA International • Friday 1 st September 2017 19

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