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DAY 1 Edition - IFA International 2017

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NOMADIC LIFESTYLE SMARTPHONES PRODUCT SPOTLIGHT UPGRADED UX IN LG V30: INCREASED PERSONALISATION… MAXIMUM CONVENIENCE The new UX 6.0+ from LG Electronics is an advanced version of LG’s UX - optimised to work even better with the immersive 18:9 OLED FullVision display while offering more personalisation options for a more intuitive user experience. Featuring the company’s first OLED FullVision display and an advanced dual lens camera, the LG V30 is a powerful multimedia tool and the new UX is designed so that users can leverage its advanced capabilities to the fullest. Even the feel of the UX can be tailored to users’ preference. Haptic feedback on the LG V30 can be customised with various included vibration combinations that can be matched to the phone’s ringtone. » HALL 18 / Stand 101 KEY SELLING POINTS 1 Exceptional photos: Graphy, which can be accessed in the camera’s Manual Mode, gives any shutterbug professional quality photography capabilities. 2 Floating bar: A semi-transparent Floating Bar allows for quick access to frequently used functions and can be dragged completely off the FullVision display when not needed. 3 Security: Security features in the LG V30 are more advanced than in LG’s previous smartphone UX. Using Face Recognition, the V30 can be unlocked instantaneously using the front facing camera even when the phone’s display is off. WHEN A SMARTPHONE BECOMES A HIGH-END VIDEO PROJECTOR KEY SELLING POINTS The new Thomson TH-D8GR is not only a 5-inch smartphone, but also contains a powerful laserpowered video-projector. Based on a Mediatek MT6753 8-core processor with 32GB of memory and sporting a Full HD IPS panel, the Fusion sports a laser projector that is able to KEY SELLING POINTS 1 Entertainment Central: Great for filming and then showing friends images via projector 2 Powerful: MTK6753 8xCortex-A53 processor @ 1.3- 1.5GHz 3 Design: Sleek and elegant finish in gold or white efficiently display a 150-inch image onto a wall, ceiling or projection surface. Video output on the projector is Chromecast compatible, the MEMS laser projector chip is also Full HD, with output at 40lm and contrast of 80,000:1. » HALL 9 / Stand 120 1 Rock out in colour! Lenny4 is available in 5 flashy shades: Black, Gold, Rose Gold, Bleen and Lime, all with a classy metal back cover. 2 Sharp and bright multimedia: Expect comfortable immersion on the 5” HD display, optimised by 420nits brightness for sharp and bright multimedia. 3 User Interface: The new Wiko User Interface includes Phone Assist, My music, Battery tips & widget and Smart screenshot LENNY4: A SMARTPHONE WITH EUROPEAN STYLE Lenny4, from the French manufacturer Wiko steps out in rocking colours with a cool metal design. Luminous photos are possible with the 8MP rear camera due to its 4P lenses, which reduce noise and ensure brightness. Users enjoy a flexible camera experience by activating Auto Portrait, Auto HDR and Auto Night, which adapt to prevailing conditions. One can also select Professional mode to control settings or play with humorous Live filters. Selfies are a piece of cake on the 5MP front shooter. Added to the mix are HDR and Face beauty. As for filming, recording is in HD video - and Time lapse is another fun option. Lenny4 has 16GB ROM memory, expandable up to 80GB with a MicroSD card. Equipped with Android Nougat. » HALL 25 / Stand 208 44

NOMADIC LIFESTYLE VIRTUAL & AUGMENTED REALITY Through the Looking Glass 2016 was the year that virtual reality finally launched amid much fanfare but modest consumer uptake. But what about augmented reality/mixed reality? Michael Boreham, Senior Consultant for Media & Entertainment at Futuresource Consulting says that if 2016 opened the door for us to explore virtual worlds, then is 2017 the time that we step through the looking glass into augmented reality? Wittingly, and unwittingly, we have been dipping into the world of AR for the best part of a decade. The big headlines have been garnered by Microsoft with its HoloLens, currently at expensive developer kit stage, Magic Leap with its mysterious technology that is reportedly so good that it has persuaded a number of the world’s leading corporations including Warner, Qualcomm and Alibaba to reach into their pockets to the tune of US.39 billion. Not to mention Google, which led the series B round of funding, a mere three months before it canned the Google Glass AR headset. The mobile phone based AR sector has not been standing still either. There have been an increasing number of trials, initiatives and applications emerging within the consumer market in recent years. This is helping to raise consumer awareness of the concept of augmented reality as well driving adoption. In addition, smartphone based AR will be a catalyst to the development of increasingly sophisticated applications as the consumer market moves towards smart glasses and headset based AR/MR. Retail has pioneered experimentation in augmented reality, notably Lowes, Alibaba and IKEA using mobile phone based AR to allow consumers to visualise products in their home, while UK supermarket Tesco has used AR markers embedded in the pages of its in-store magazine. Gaming has also driven mobile phone based AR. Pokémon Go generated global revenues of US0 million in its first six months of activity from in-app purchases and businesses, e.g. restaurants, using their premises as PokéStops and Pokémon Gyms to drive footfall. Social Media has not been quiet either. Snapchat has been innovative in developing AR applications with its filter and lens apps, now being replicated by Facebook. In addition, there are over 250 AR games and apps in the Android and iOS app stores of varying sophistication and quality. 2017 sees mobile phone based augmented/mixed reality begin to take significant strides towards being something more than novelty game play and becoming altogether more impressive and, more significantly, something actually useful. Apple has made a series of technology company acquisitions, which have augmented its inhouse R&D capabilities for AR/MR. This will bear fruit this autumn with the launch of ARKit which, in tandem with iOS11, will enable millions of recent generation iPhones and iPads to become AR compatible. This gives Apple a huge reach advantage over Google, which launched its Tango Virtual Positioning Service earlier this year. However, this is limited to two larger phablet devices from Lenovo and Asus. It is likely to be some time before a more widespread roll out across Android devices occurs, as the sensors are currently too large to allow the implementation of Tango on smaller handsets. In addition, mobile phone manufacturers are upgrading the specifications of their next highend devices to be AR capable with, for example, twin rear cameras. The leading social media networks view AR/MR as the next evolution in mobile computing and are also making major investment in their own content creation platforms. Their long term ambitions extend beyond social media applications to AR/MR ecosystems encompassing social media, e-commerce, advertising, gaming, utilities and communication. This will bring increased innovation from Facebook, Snapchat, Tencent, in competition with Baidu, Apple, Google and Microsoft to establish the dominant AR/MR platform RETAIL HAS PIONEERED EXPERIMENTATION IN AUGMENTED REALITY © iStock - eternalcreative IFA International • Friday 1 st September 2017 45

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