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Day 1 - IFA International

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eHEALTH SMART WATCHES FITNESS MONITORS MEDICAL MONITORS SLEEP MONITORS SMART BODY WEAR SMART GLASSES LATEST STATISTICS FROM eHealth & eFitness The healthy life – you wear it well! MARKET 59.1% Fitness and Health trackers have major share of market PRICE 121 Euros Average sale price of wearable products in Q2 ‘15 Statistics compiled by Arndt Polifke and Dr. Rudolf Aunkofer GfK The combination of various technologies and the integration of ideas from the professional domain make this one of the most interesting sectors of the industry. Even last year, the buzz was only about “smart watches” and other wrist-borne fitness monitors. Today, while that market explodes, other peripheral kinds of health and fitness monitors are arriving every day. At IFA, visitors will be treated to all manner of new ideas, notably including sleep monitors and highend medical monitors (heart, blood pressure, etc) with automatic alert systems. MARKET GROWS AT 46.6% CAGR According to P&S Market Research, the global wearable sensors market is increasing at a steady rate due to advancements in sensor technologies, wireless communication, power supply technologies and other factors. The global wearable sensors market was valued at 7 million in 2014. With the increase in innovation techniques, the global wearable sensors market is expected to grow at a CAGR of 46.6% during 2015 to 2020 to reach market size of ,6 bn by 2020. With increasing personal care and health consciousness, for tracking biometrics such as calories burnt, heart rate and others, the demand for wearable fitness trackers and other wearables are increasing. Rapid expansion of internet of things (IoT) is driving demand of wearable sensor devices in various application areas such as healthcare and fitness, consumer electronics and others. High power usage, privacy and security concerns, and technical difficulties are some of the major hindrances to the wearable sensors market. (…) the global wearable sensors market is expected to grow at a CAGR of 46.6% during 2015 to 2020 to reach market size of .6 bn by 2020. With the miniaturisation of sensors and continuous on-chip integration of sensors, such as image sensor, motion sensor, proximity sensor and others, the demand for wearable sensors is growing. Based on types, P&S Research breaks down the global wearable sensors market into motion sensors, image sensors, medical-based sensors, position sensors, temperature sensors, inertial sensors, pressure sensors, and others. While the motion sensors had the largest share in the global wearable sensors market in 2014, the medical based sensors witnessed highest growth rate during the period 2012 to 2014. The wearable sensors find application in various areas including smart wrist-wear, smart body-wear, smart footwear, smart glasses and other wearable devices. In terms of application, the smart wrist-wear contributed maximum revenues to the global wearable sensors market in 2014. The end-user industries of the wearable sensors include consumer applications, healthcare applications, enterprise & industrial, and others. The consumer applications accounted for the highest revenue in global wearable sensors market in 2014 and it is expected to witness a CAGR of 47.1% during the period 2015 to 2020. The North American wearable sensors market holds the largest share in global wearable sensors compared to other regions. It is then followed by Europe and Asia- Pacific. The growth of the European wearable sensors market is driven by several factors, such as the technological innovations leading to the introduction of new products, increasing incidences of chronic diseases and surging population of diabetic patients. According to the research, consumers in Europe are more likely to use either watches or health monitors on their wrists than gadgets that are built-in to their clothes or eyewear. 46

eHEALTH Philips Drives Innovation in Digital Health How consumer electronics expertise is providing personalised healthcare solutions Pieter Nota Executive Vice President and CEO for Personal Health, Philips Through technology we can find solutions for the most pressing health concerns Pieter Nota, Philips’ Executive Vice President and CEO for Personal Health, talks to IFA International about how the company is empowering both individuals and communities as a whole to live healthier lives through digital technology. We asked Pieter Nota what the driving forces are behind the dramatic changes in healthcare technology. As our population gets older our healthcare systems are struggling to manage the increased demand for care while keeping costs under control. We have seen a shift in healthcare delivery away from hospitals and into our homes and everyday lives. Through technology we can find solutions for the most pressing health concerns. Solutions that are becoming more personalised. Digital technologies have empowered people in ways that weren’t possible a decade ago. What types of innovations do you see Philips being at the centre of? Our goal is to improve the lives of 3 billion people a year by 2025. This includes empowering people to take control of their personal health, using digital technologies that span the entire health continuum: from healthy living to disease prevention, diagnosis, treatment and home care. What healthcare products are you launching at IFA? We are launching innovation across each domain of the health continuum. To help with a more healthy living lifestyle we have the latest Philips Smart Air Purifier, designed to remove allergens. There is the Philips Connected multicooker, that helps create healthy meals in an easier way. We have the world’s first Bluetooth connected shaver, designed to help men with sensitive skin. In disease prevention we have technology to help people take better care of their health like the Philips Sonicare range in oral healthcare. In diagnosis we have the world’s first app-based mobile ultrasound product which will provide real innovation for emergency room personnel. And in home care we have an advanced connected solution for people who suffer from sleep apnea. Can you tell us more about Philips’ personal health programmes? They comprise three elements. First, our cloudbased platform where health data is compiled and analysed through the Philips HealthSuite Digital Platform. Second, professional, Bluetoothenabled measurement devices. Third, personalised, professional coaching. What kind of measurement devices are you launching? Our initial focus is around professional blood pressure monitoring, with two devices. We are also looking at body mass analysis, temperature measurement and a range of health biometrics (including heart rate, activity, and sleep patterns) via a medical health watch. The measurement devices all connect to the Philips HealthSuite Digital Platform. How important is IFA for your marketing plans for healthcare? Our relationship with IFA goes back to 1924. We see it as a platform for innovation, creativity and knowledge and are proud to be at the forefront of the key innovation areas of the show. Hall 22 Stand 101 IFA International • Friday 4 th September 2015 47

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