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Day 1 - IFA International

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The Year of the Tablet

The Year of the Tablet Been There, Got The T-Shirt Want to know why show visitors are queuing in Hall 17? Don’t have a digital image at hand? No problem — AMD will take a photo of you and print the T-shirt from that. AMD is also at IFA to support its computer OEMs: Dell, Acer, Samsung, Toshiba, Lenovo and Packard Bell. With its VISION Technology, it offers a multi-core CPU and GPU technology platform featuring the new A-Series APU that allows PCs to enjoy smoother 1080p playback, easier photo editing and faster video editing. This leads AMD to label the benefits under the banner ‘Brilliant HD’. With quad-core speed and the speed of a discrete graphics card technology, AMD claims VISION adds “ n e w d i m e n s i o n s o f entertainment”. The point is that AMD is upping the processing power (‘Brilliant HD Performance’) to enable customers to benefit fully from the trend to video (‘Brilliant HD Entertainment’) that includes HD video, HD- 3D content, HD gaming and more. But it’s not just about Brilliant entertainment and performance: it’s also about ‘Brilliant HD Everyday’. AMD VISION also adds lustre by improving energy efficiency with all-day battery life. Hall 17 Stand 131 by Bob Snyder Lenovo Opts For Android In Twin Tablet Launch by Bob Snyder The world’s third largest PC company, Lenovo, comes to IFA with a full range of PC solutions. But all eyes will on be the launch of its tablet —Lenovo’s first mobile Internet device featuring the Android 3.1 platform. Featured prominently on the Seagate stand is the company’s first GoFlex Satellite mobile wireless storage, now available in Europe. The device is billed as the first battery-powered external hard drive to extend wirelessly the storage capacity on all the leading operating systems of any wi-fi enabled mobile device, including iPads and tablets There are, in fact, two Lenovo tablets at IFA: the IdeaPad K1 for consumers and the ThinkPad Tablet for business and professionals. The IdeaPad K1 weighs 1.6 lbs and offers integrated Bluetooth and 802.11 wifi connectivity. It comes pre-loaded with more 40 apps from Amazon, Adobe, Electronic Arts, Rovio and Dataviz, along with tablet app favourites such as Angry Birds, Kindle E-book Reader and Documents to Go. Lenovo, of course, adds the Flash 10.3 that iPads shun. Taking advantage of public interest in social networks, it has also created a SocialTouch app to entice buyers with a one-stop social connection. The IdeaPad K1 also comes with a two-megapixel frontfacing and a five-megapixel rear-facing webcam, a 1280 x 800 resolution screen, and a mini HDMI connection for Seagate Debuts First Battery- Powered External Hard Drive by Bob Snyder Seagate’s GoFlex Satellite running under Android and Windows, laptops, netbooks and smartphones. The GoFlex Satellite’s 500GB capacity is enough to store over 300 HD movies and it can wirelessly stream different HD content to three devices simultaneously. Seagate is also showcasing its portfolio of hard-disk drives and storage products, including its GoFlex family of full 1080p HD viewing when connected to an HDTV or monitor. The ThinkPad offers a selection o f f e a t u r e s t a r g e t e d a t professionals and IT administrators, including backend integration capability with Zero Touch deploy-ment, full device and SD encryption, XML IT admin and ActiveSync policy support. Both Lenovo’s new tablets feature NVIDIA Tegra 2 dualcore mobile. external hard drives and its BlackArmor small-business solutions. Newly arrived in electronics retailers across Europe is the Momentus XT Retail Kit for laptop computers. Momentus XT solid state/ hard-disk hybrid drive — the world’s first — combines SSD-like performance with the significant costper-gigabyte advantage of traditional hard drives. The Adaptive Memory Hall 17 - Stand 118 Out Door FG-FKT/A20 IdeaPad Tablet K1 Hero 06 for consumers technology intelligently monitors frequently used applications and data files, then places them into the solid state portion of the drive so they can be recalled quickly. The retail kit will appeal particularly to gamers and consumers who want to upgrade their laptop computers. Hall 17 Stand 127 28

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