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Day 1 - IFA International

  • Text
  • Consumers
  • Consumer
  • Products
  • Content
  • Berlin
  • September
  • Appliances
  • Panasonic
  • Samsung
  • Plasma
  • Www.cleverdis.com

We give buyers the kinds

We give buyers the kinds of multi-media tools that favour a more intelligent purchasing process. Be sure to be there... SDI - Sustainable Development Initiatives SMARTreport and cleversdi.org are your company’s chance to promote its environmental policies in a purpose built publication that targets retailers in the Consumer Lifestyle sector. By the Publisher of IFA International cleversdi.org CONTACT Jooree Cho • Project Manager Sustainable Development Initiatives Tel: +33 (0)4 42 77 46 00 • jooree.cho@cleverdis.com cleversdi.org

THE DIARY OF MISS IFA Out and about at the pre-show press conferences "Since 2001, Miss IFA has helped promote the leading consumer-electronics trade show IFA. Born as a virtual character and transformed into a real person in 2005, the young woman with the distinctive red hair has become globally known as the face of IFA." Dirk Koslowski, IFA Senior Executive Manager. ‘‘ Hi! Miss IFA here with my first “Live Diary” in IFA International! This year, IFA International asked me to let them know where I had been and what I’d been up to, so here goes… This stand looked fantastic – and it smelled pretty good too. The chef on my left was busy demonstrating some small appliances and a new cooker, and he was doing it in the best possible way – preparing some amazing stir-fry vegetables. Of course, I felt obliged to try them. It would have been rude not to. It’s a big year for IFA. The show is celebrating its 50 th anniversary in the best way possible: with a record number of participants and the most floor space ever. I led the audience in a rendition of Happy Birthday to IFA — and then we sprung a surprise. It was also a big day for Miele’s Dr Reinhard Zinkann, being his birthday too, so I presented him with some flowers. After the extremely well attended IFA opening conference — standing room only, in fact — the speakers lined up for a photo. My good friend, the radio DJ and presenter Dave Graveline, is on the left, next to Jens Heithecker, Dr Rainer Hecker, Dr Christian Göke and, finally, our birthday boy, Dr Reinhard Zinkann. That Dave Graveline is a cheeky chap. He spent all year practicing the Polish for ‘kiss me’ – and he got it almost right. ‘‘ Edition www.ifa-international.org IFA International • Friday, 3 rd September 2010 43

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