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Day 1 - IFA International

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PRODUCT TRENDS SAMSUNG TAKES THE LEAD IN LED LG'S BORDERLESS TELEVISIONS BREAK OUT OF THE BOX Samsung's Michael Zoller: "Another step towards our vision of full integration" Samsung expects to sell around 2 million LED TVs this year — which makes it a clear leader in the market, according to Boo-Keun Yoon, President of Samsung's Visual Display Division. Speaking at an IFA press conference yesterday, Yoon reported that Samsung is also now the global number two in mobile phones, with more than 200 million units sold and a 20% market share. "Our computer sales have also grown by 200% this year, with the N140 a particularly good seller," he added. "We are also investing .3bn in our Planet First initiative, in order to be more ecologically responsible." Michael Zoller, Marketing Director for Samsung's European visual office, also announced a new range of internet-enabled televisions, which feature a programmable, intelligent music channel. This allows the user to choose by genre and to input their musical preferences, which are then used by the system to provide recommendations. "The system can also be controlled from your mobile phone," Zoller said. "The TV also has a YouTube tab and we are also now starting to roll out Blu-ray players that can access YouTube videos. Another step towards our vision of full integration is that our HMX-U10 camera has a single touch YouTube upload facility." Lg's Ulrich Kemp: “Our new BORDERLESS televisions are both a technical and lifestyle reflection of everyone’s desire to strive for freedom" Korea's LG Electronics has been crossing borders for years — and it is doing it again with it new flat-screen BORDERLESS televisions. “Our new BORDERLESS televisions are both a technical and lifestyle reflection of everyone’s desire to strive for freedom,” said Ulrich Kemp, Chief Operating Officer of LG Electronics Deutschland. LG's SL9000 and SL8000 models, with a state-of-theart contrast ratio of 3,000,000:1, made their market debut at IFA and are the first TVs to completely eliminate the seam between the screen and the surrounding bezel. Other features include Bluetooth, HD DivX compatibility with a topend full-HD 1080p SuperIPS panel and TruMotion 200Hz, ensuring fast on-screen action. “It has taken years of R&D to make this unique design concept a reality,” said Simon Kang, CEO and President of LG Home Entertainment Company. He added that the LIVE BORDERLESS concept, which employs a new injectioncompression moulding technique developed by LG, will define LG's brand identity for years to come. “The BORDERLESS TV sets new standards in home entertainment," Kang said. "These televisions look better than any others on the market and the viewing experience they provide is second to none.” Hall 20 / Stand 101 Hall 11.2 / Stand 101 IFA International • Friday, 4 th September 2009 23

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