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Day 1 - IFA International

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PRODUCT TRENDS NEW NAVIGON FUNCTIONS HIT THE STREETS Navigon's new smart functions now cover the 'last mile' from car to final destination. As well as making sure that you don't get lost on the road and on foot, Navigon also helps you find your car again. No more wandering aimlessly around multi-story car parks! Navigon's Last Mile function automatically saves the position where your car is parked. On the way back, just select My Vehicle to be guided back to your car. Navigon's smart functions are available on its entry, high-end and premium models. The company is also launching its new Live Services at IFA. Users of the premium Navigon 8450 Live and highend 6350 Live devices can now access real-time information in 32 countries across Europe for a single annual subscription of e 79.95. Hall 9 / Stand 209 TOMTOM BEATS THE DRUM FOR GO x50 LIVE SERIES TomTom launches its GO x50 LIVE flagship series at IFA. The three new portable navigation devices — TomTom GO 950 LIVE, GO 750 LIVE and GO 550 LIVE — combine TomTom's IQ Routes technology with a fully optimised user interface. This makes it more intuitive and easier to operate, giving drivers all the information they need about their journey at a glance. Safety alerts and fuel prices are clearly displayed via the new LIVE snapshot function. Once on the road, drivers automatically receive real-time updates on their chosen journey. The TomTom GO x50 LIVE series also comes with an expanded LIVE Services offering. Hall 9 / Stand 204 NAVTEQ GIVES GREEN LIGHT TO TRAFFIC-ENABLED NAVIGATION A study commissioned by NAVTEQ shows that up to four days of your life each year could be saved from traffic delays by installing traffic-enabled navigation devices. Fuel efficiency savings of up to 21% and an average decrease of 0.79 metric tonnes of CO 2 emissions are an additional benefit. At IFA, the in-vehicle data specialist announces the European launch of NAVTEQ Traffic, a comprehensive real-time traffic solution that delivers uninterrupted data across 11 European countries. The Netherlands and Luxembourg will be added to the list of territories by the end of 2009. AdverTOriAl Sanus Systems unveils full-motion wall mounts Sanus Systems has announced the shipment of two new VisionMount HDpro Series full-motion wall mounts at IFA. The company is a division of Milestone AV Technologies which is the largest manufacturer of flat panel TV mounts worldwide. Steve Frank, Sanus’ Director of Product Management said the company has really listened to the needs of pro-AV installers and invested a lot of thought in the engineering of its HDpro products. “The features on the new XF228 and LF228, from post-installation adjustment to cable management, make it incredibly easy for an installer to create a professional TV display in any room,” said Frank, “and they can do it in significantly less time than is required to install mounts without these features.” Frank highlighted the benefits of the two new wall mounts. Both feature Sanus’ ProSet post-installation adjustment, he said, while the FollowThru cable management system conceals and routes cables through the length of the mounting arm without inhibiting movement. The mounts also feature pre-assembled interfaces and strong, ultralight extruded aluminium wall plates for ease of installation. Furthermore, both new products are weather resistant and can be placed outdoors. The XF228 and LF228 offer 28 inches (71 cm) of full-motion extension, Virtual Axis tilting technology for effortless viewing angle adjustment without the use of tools, and an open wall-plate design that provides generous space for cable management. The XF228 supports TVs from 42 to 63 inches (107 to 160 cm) and up to 200 lbs (91kg), and retails at e 499.99. The LF228 supports TVs from 37 to 58 inches (94 – 147 cm) and up to 130 lbs (59 kg), and retails at e 399.99. CONTACT: Inside Sales & Customer Service Department Milestone AV Technologies BV (p) +31 (0)40 2324700 (f) +31 (0)40 2324710 Visit Sanus @ IFA: Hall25 / Stand 125 26 IFA International • Friday, 4 th September 2009

PRODUCT TRENDS BOSCH GREENS UP ITS ACT PRODUCT INNOVATION AND SUSTAINABILITy TOP IFA AGENDA Introducing yet another batch of innovative products, Volker Klodwig, CEO of Bosch Household Appliances, admitted he was excited to be back at IFA. “Last year we were full of enthusiasm because we were introducing 200 new products," he said. "But this year, we have managed to bring along a further 100- plus innovations. We have also grown our sales in both Germany and Austria — by 3.9% and 4.9% respectively — and we now have a total of 11.7% of the local market, which puts us in second place.” While the results are good, Klodwig is focused on offering ever better value to consumers: "We are determined to generate added value and we aim to remain the number-one company in Germany in terms of sustainability. Our idea of sustainability is very simple: we believe that, for every tree chopped down on behalf of the needs of consumers, another should be planted. And in order to IFA International • Friday, 4 th September 2009 spread the message about our ecological responsibility, we have evolved the Green Technology Inside logo. Our ultimate aim is to be able to clearly prove any and every claim that we make about our green credentials." Bosch is introducing a new dishwasher that uses a mere seven litres of water per cycle. Overall, the company is launching 83 new products in the A++ energy category. "Our new dishwasher has the lowest water consumption on the market," Klodwig said. "That's a fine thing but, really, the message we want to send out is that this is a win-win situation for people and the environment."The same applies to Bosch's new fridges. "The fridge is an object that is on 24 hours a day and therefore offers many possibilities for energy savings," Klodwig said. He added: "We are looking forward to demonstrating these products to the approximately 3,500 buyers that we expect to visit our stand during IFA." Hall 3.1 / Stand 106 Bosch's Volker Klodwig: "a win-win situation for people and the environment" MIELE BUILDS ON 80 yEARS OF MARkET LEADERSHIP Miele's Reinhard Zinkann: "We have withstood the difficult last year very well" Miele was the first company to produce a dishwasher in Europe — and that was back in 1929. "When it was launched, everyone said we were mad," said Reinhard Zinkann, CEO and co-owner of Miele, at the German company's opening Siemen's new discControl technology for ovens and cooktops is just one of the 250 new products that the German home-appliances manufacturer is presenting at IFA. Energy efficiency is also at the top of Siemen's agenda, with a 350-strong range of ecoPlus appliances. "Siemens strives to be the innovation leader in energy efficiency," says Roland IFA press conference. "It was right at the beginning of the Depression and the machine cost the equivalent of a maid's wages for three years. But we stuck to our guns and, now, 80 years later we can look back with pride at a machine that was highly efficient in Hagenbucher, Managing Director of Siemens Electrical Appliances. "Fifty per cent of electricity is consumed in the home and 50% of this is from home appliances. Our industry can be pushed towards more energy efficiency if we work hard." He adds: "Siemens offers lower energy consumption combined with optimum performance and convenience." Siemens' its use of both water and electricity. It needed only eight litres of water for 14 place settings. Today, after 80 years of dishwashing, our products provide shining examples of energy efficiency." Zinkann also pointed to his company's latest financial results which, overall, were down by a mere 1.3%. Its performance, Zinkaan said, was helped by an increase of 8% in turnover in Germany. "Compared to the industry in general, we have withstood the difficult last year very well," he added. "While the major appliance sector grew by 2.3%, Miele's share of sales grew by 11.3%. Miele is countering the slump thanks to new models, an exceptional brand image, and excellent sales and service structures." Hall 2.1 / Stand 101 SIEMENS TURNS UP THE HEAT DISCCONTROL REINVENTS THE WHEEL FOR COOkTOPS Siemens' Roland Hagenbucher: delivering "lower energy consumption, performance and convenience" discControl device for its induction and ceramic cooktops — said to be a world first — is designed for convenience. According to Siemens' research, most consumers still prefer to use classic rotary controls on their cookers and discControl satisfies that demand with a modern twist. It is a smooth magnetic disk that spins to the required setting and then clicks in to maintain that setting. "This year, we are focusing on hobs and cooktops," Hagenbucher adds. "Our new power induction technology ensures that nothing gets burnt or boils over." Hagenbucher says the consumer's desire to save energy has been a driving force in maintaining healthy sales in Siemens' domestic market. "Our sales in Germany rose 4.3% in the first six months of this year, thanks to our increasing range of energy-efficient products," he says. Hall 1.1 / Stand 101 27

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