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Day 1 - IFA International

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CONFERENCE SPOTLIGHT

CONFERENCE SPOTLIGHT Battle of the Smart Phones Kicks-off at IFA .../ Cont’d. from page 1 ”BATTLE OF THE SMART PHONES KICKS-OFF AT IFA” After yet another set of results showing a steep increase in sales around the world, LG Electronics European President & CEO James Kim explained the importance of design in the company’s success and corporate culture: “We call one of our core concepts WAF, or the Women Accept Factor. Men no longer make all the decisions about what models of electronic goods to buy and WAF allows us to please both parties,” he said. “As a consequence the quality of design will play an ever increasing role for all consumers. Our Chocolate range of phones proves this. They are a huge success because of their appeal to women.” It is clear that in the era of the flat screen, TVs are no longer merely functional, they are increasingly a centre-piece of the home. Elmar Schurer, VP of design institute red dot praised LG for its judicious application of design principles. “Design goes much deeper than merely creating a nice shape and LG has been so successful thanks in part to its design strategy,” he said. “It is now widely accepted that design improves sales, profits and turnover as well as driving growth. LG Electronics sales increase in the second quarter of 2007 is a testament to the value that design adds to products.” 24 IFA International • Friday, 31 th August 2007

TRADE NEWS European Retailers “Grow the Pie” at IFA Meet the leading lights Interview / Werner Winkelmann President Euronics International Our strategic partnership spotlights exactly the information needs of our members. Besides the exchange on an international level, the IFA offers important and fundamental insights into the increasingly convergent and highly innovative CE market. We offer our members exclusive group tours to the booths of the most important industrial partners. In a time frame of 90 minutes they get an overview of the latest innovations and highlights of the IFA. Besides, our members benefit from special IFA offers. Tell us more about what people will be able to find at your booth ... In this column we aim to help you, the international professional visitor, find your way about the stands, and to MEET THE RIGHT PEOPLE. To this end, we give you the "leading lights" - those people who will be your first contact with some of the top exhibiting companies at IFA 2007. Konstantinos Tzouvaras Channel Manager Distribution D, A, CH; Navigon Hall 8.1 Stand 111 As we launch, for the first year, this official international daily of the IFA, we’re all the more pleased to see that Euronics is instrumental in growing IFA on an international level. We asked Werner Winkelmann to tell us more about how the organisation is doing this... We have formed a strategic partnership with the organisers of the IFA, the gfu and the Messe Berlin. This strategic partnership offers Euronics Intl. the opportunity to emphasize its leading role among the European Retail Organisations. Moreover, we are using the cooperation to strengthen the relationship to our dealers. Euronics Intl. will be present at this year’s IFA with its own booth under the guidance of Euronics Deutschland. Together with the Messe Berlin we have offered special visitors’ packages to our dealers for the IFA including flight, hotel accommodation, admission fee and use of the public transport system. We were happy to find that there was a high demand for these packages, especially among our smaller and mid-sized dealers whom we addressed to visit the fair. It’s nice for retailers from around Europe to be able to benefit from IFA, but do you believe that the fact that these people are coming to Berlin also helps retailers here? The focus of the IFA is on internationalisation. A stronger internationalisation is also on the agenda of Euronics. Our members in Germany already benefit from our European branding strategy and from the potential of the European purchasing and marketing group Euronics Intl. of which we in Germany are an active member and partner. Furthermore, all German Euronics retailers are offered the possibility for an exchange with other members on an international level which further emphasizes the identification with our group. An increasing number of small to mid-sized retailers are able to come to the show thanks to your promotional work ... What do you feel for them will be the main advantages of coming to the show? As the largest European buying group for CE, we will underline our leading role in the European retail business at this year’s IFA. At our Euronics-booth with approximately 400 sqm in Hall 5.3 we will present a range of efficient and competitive concepts from our European member countries. Among these are examples concerning shop fitting modules, advertising, E-commerce and communications systems for our members. In addition we will introduce the prototype of an international product information system. In our special Euronics showroom we will present our actual core range assortments as well as products of the latest state of the art. We are convinced of the competitiveness of our retailers and of our group and will use the IFA to foster and maintain the position of Euronics Intl. Hans-Ullrich Sinner Director Marketing and Sales; Umax Hall 7.2c Stand 101 Oliver John Director of Sales and Marketing; Elac Hall 1.2 Stand 109 IFA International • Friday, 31 th August 2007 25

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