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Day 1 - IFA International

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IFA 2007 TRADE VISITORS’ TOUR This year these popular tours are available for four different sections of the fair. Audio Entertainment Home Entertainment Technology & Components Connectivity The main attractions will be Web 2.0, digital photography and music in the new My Media section, best sound and best image for an optimum home cinema experience, communicating with providers of phone services, satellite navigation, cable and aerial broadcasting, the international halls and the IFA Science and Technology Forum. Dates: 31 August to 5 September Time: daily at 11 a.m. and 1.30 p.m., on 5 September at 11 a.m. Place: tours start at the International Trade Visitor Reception in Hall 1.1 and will take an hour Commentary will be in English or German, depending on the nationalities of those participating. Date: 31.09.07 / 01.09.07 / 02.09.07 Time Exhibitor Hall 11.00 – 11.15 Kenwood Electronics 1.2/105 11.20 – 11.35 Beyerdynamic 2.2/101 11.40 – 12.00 Xounts AG 7.1/101 13.30 – 13.45 Yamaha Elektronik 1.2/106 13.50 – 14.05 Sony Deutschland 7.2/101 14.10 – 14.30 Maxfield 14.1/101 Date: 03.09.07 / 04.09.07 11.00 – 11.15 Kenwood Electronics 1.2/105 11.20 – 11.35 Beyerdynamic 2.2/101 11.40 – 12.00 Xounts AG 7.1/101 13.30 – 13.45 Yamaha Elektronik 1.2/106 13.50 – 14:05 TrekStore 16/101 14.10 – 14.30 Maxfield 14.1/101 Date: 05.09.07 11.00 – 11.15 Kenwood Electroics 1.2/105 11.20 – 11.35 Beyerdynamic 2.2/101 11.40 – 12.00 Xounts AG 7.1/101 Date: 31.08.07 Time Exhibitor Hall 11.00 – 11.15 The BlogHouse (Special Event) 26 11.20 – 11.35 DivX, Inc. 26c/116 11.40 – 12.00 Christian Schwaiger 26a/221 13.30 – 13.45 Technotrend 1.1/200 13.50 – 14.05 Connect (Special Event) 6.2 14.10 – 14.30 MIO Technology 4.2/113 Date: 01.09.07 Time Exhibitor Hall 11.00 – 11.15 The BlogHouse (Special Event) 26 11.20 – 11.35 DivX, Inc. 26c/116 11.40 – 12.00 Astra 26a/221 13.30 – 13.45 Technotrend 1.1/200 13.50 – 14.05 Connect (Special Event) 6.2 14.10 – 14.30 MIO Technology 4.2/113 Date: 31.08.07 / 01.09.07 / 02.09.07 / 03.09.07 / 04.09.07 Time Exhibitor Hall 11.00 – 11.15 Humax Digital 26/219 11.20 – 11.35 Epson 21/103 11.40 – 12.00 Samsung 20/101 13.30 – 13.45 Panasonic 5.2/101 13.50 – 14.05 Grundig 23/101 14.10 – 14.30 Fujitsu-Siemens 13/101 Date: 05.09.07 Time Exhibitor Hall 11.00 – 11.15 Humax Digital 26/219 11.20 – 11.35 Epson 21/103 11.40 – 12.00 Samsung 20/101 No registration is required. If you have any further queries, please feel free to contact: Axel Weber Project Manager IFA Organisation, Trade Visitors Service Information & Communication Messe Berlin GmbH Messedamm 22 / 14055 Berlin Germany phone: +49 (30) 3038-2407 fax: +49 (30) 3038-2059 a.weber@messe-berlin.de Date: 02.09.07 Time Exhibitor Hall 11.00 – 11.15 Technotrend 1.1/200 11.20 – 11.35 DivX, Inc. 26c/116 11.40 – 12.00 Astra 26a/221 13.30 – 13.45 Technotrend 1.1/200 13.50 – 14.05 Connect (Special Event) 6.2 14.10 – 14.30 MIO Technology 4.2/113 Date: 03.09.07 / 04/09/07 Time Exhibitor Hall 11.00 – 11.15 The BlogHouse (Special Event) 26 11.20– 11.35 DivX, Inc. 26c/116 11.40 – 12.00 Christian Schwaiger 26a/221 13.30 – 13.45 Humax Digital 13.50 – 14.05 Connect (Special Event) 6.2 14.10 – 14.30 MIO Technology 4.2/113 Date: 05/09/07 Time Exhibitor Hall 11.00 – 11.15 The BlogHouse (Special Event) 26 11.20 – 11.35 DivX, Inc. 26c/116 11.40 – 12.00 Astra 26a/221 Date: 31.08.07 / 02.09.07 / 04.09.07 Time Exhibitor Hall 11.00 – 11.30 ARD Digital 2.2/101 11.40 – 12.00 Alcatel-Lucent 5.3/11 13.30 – 13.45 Hongkong Sunshine 3.1/400 13.50 – 14.05 Fraunhofer 5.3/1 14.10 – 14.30 WiMAC & porTiVity 5.3/4 Date: 01.09.07 / 03.09.07 Time Exhibitor Hall 11.00 – 11.30 ARD Digital 2.2/101 11.40 – 12.00 Alcatel-Lucent 5.3/11 13.30 – 13.45 Hongkong Sunshine 3.1/400 13.50 – 14.05 DRM Digital Radio 5.3/14 14.10 – 14.30 T-labs (Deutsche Telekom) 5.3/16 Date: 05.09.07 Time Exhibitor Hall 11.00 – 11.30 ARD Digital 2.2/101 11.40 – 12.00 Alcatel-Lucent 5.3/11

TRADE NEWS Navigating to the next level Emmanuel Poidevin, Founder and CEO of Bilob (Business Development Services ) meets Sharon Antonaros – Channel Development Director EMEA – Tele Atlas. Over the last few years, the diversification of navigation systems has allowed consumers to develop new day to day applications. Thanks to an incredible growth rate, this market has become truly global and has reached maturity. We met with one of the key actors of the navigation market: Tele Atlas delivers digital maps and dynamic content that power some of the world’s most essential navigation and locationbased services (LBS), especially in Europe. It provides content for over 75% of the PND (Personal Navigation Device) companies, including TomTom, Navigon, Navman, Via Michelin and Route 66 among others. Products and solutions using Tele Atlas are represented in numerous distribution networks such as IT, the food industry, car accessories and the mass market. Sharon Antomnaros has been in charge of marketing and communications as well as partnerships in the EMEA region for two years. He explains how Tele Atlas’ reputation is based not only on innovation and upto-date quality content but also on strategic marketing investments. Although content is available in various forms (SD card, CD, DVD and download), Tele Atlas’ value added resides in content that is integrated to the PND manufacturers’ end products. Tele Atlas offers marketing and communication support, such as a training program implemented on site through more than 30 distributors throughout Europe. Along with numerous long term partnerships with various actors, these relationships with the distribution networks contribute to making rich and diverse content - an essential element in the consumer’s happiness and satisfaction. At this year’s IFA, Tele Atlas are presenting a number of innovations, including Market support and communication activities, with a program of education and training distributed by more than 30 partners throughout Europe. Added to this, they are highlighting a number of joint actions with existing partners in a long term approach... these actions close to the distribution networks and consumers make for richness of content - an essential element in consumer satisfaction. In the field of technology, the company is presenting a new 3D+ system integrating terrain contour data. With regard to supports and integration of the new mobile platforms: these include not only PNDs, wireless handsets, in-car systems, Internet services and in-house routing services, but also Telephony (Nokia N95) and portable game consoles. Distributors wanted At IFA 2007 Amitech, manufacturer and marketer of entertainment electronics for the consumer market, based in Denmark, will be seeking distributors and large resellers on the retail markets of Europe for its Ami life product line. Ideally, Amitech needs a large distributor in each country. Especially distributors with a knowledge of the TV resellers and the competitive situation on the national market would be needed to give Ami life the right start. Large Resellers Amitechs goal is to have Ami life introduced into the major shopping chains of the electronic consumer market in Europe. Larger chains that already market design products and serve trend setting customers would be natural partners, but Ami life is well suited for all types of TV resellers. Private label welcome For large resellers that need to promote their own brand, Ami life can be delivered with the full scale of features in a no name version so resellers can use their own logos. Instore solutions For resellers who supply shop-in-shop solutions and develop content to instore TVs, Ami life can be manufactured with the security and start-up features needed for easy operation. Ami life can be produced in customized colours or These new mobile terminals will make it possible to change the appearance of cartography data, and in a few years from now will allow daily updates (incremental updates). According to Mr. Antonaros, it is clear that new uses of the system are appearing: the system of navigation must not only make it possible to sail from point A towards Point B but above all to find information on centres of interest (tourism, service...) In any event, we certainly haven’t heard the last from Tele Atlas, a reference in digital cartography and a driver of innovation, including on the financial markets as underlined by the tender offer on behalf of TOM TOM! Amitech Seeks New Channel Partners at IFA with the end customer’s logo imprinted when large volumes are ordered. Reseller advantages There are a number of advantages for resellers according to Amitech. Ami life is a distinct TV with a unique story, giving a strong competitive advantage to resellers who display the colorful TV. In addition to this, given the resellers ability to sell quality products a little above the markets many discount units, the possibility of regaining an attractive profit margin is very realistic. Ami life is simply good business. New types of customers can also be found. Ami life will probably appeal to segments who are less prone to visit an electronics store than a design furniture house. Trend setters, women in general, and high income families in particular would be likely new visitors to the reseller’s stores Finally, there are special advantages for chains with many stores as Ami life is a Look ’n Feel product, and therefore not sold very efficiently on the internet or by other impersonal marketing. This gives a strong advantage to resellers who have invested in shops with a good geographical coverage. IFA International • Friday, 31 th August 2007 27

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