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Day 1 - IFA International

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IFA NEWS Epson and Disney team up for Mobile Projector Launch ADB Teams with Grundig to Bring Full Range of Digital Terrestrial Products to the European Market Epson launch their latest multientertainment projector, the EMP-DM1 today at IFA. The new mobile projector unit will be exclusively packaged with a DVD of Disney’s classic family-favourite, The Jungle Book, for the first three of its launch months. “The movie has undergone spectacular restoration, and the DVD is being released for the first time on a 2-disc Platinum Edition this autumn.” says Steve Foulser, VP Marketing EMEA for Walt Disney Studios Home Entertainment. Until now, home cinema products have been regarded as premium-price products, but as a simple plug-and-play system priced below €700, the EMP- DM1 aims to make home cinema affordable for the family home. The EMP-DM1’s built-in stereo speakers and Dolby Surround Sound capabilities enhance interactive features on the Disney DVD. Div-X compatibility enables the system to be used in conjunction with an array of external devices, from MP3 players to video games consoles. An in-built gamemode setting offers optimum reactivity between console and screen. Weighing 3.8kg, the system is easy to carry and comes with a protective carry case. Simple image-correction functions on the remote control speed up set-up times, and a USB connection point allows the EMP- DM1 to display still photographs directly from a digital camera or play music and videos from a USB flash-drive. Advanced Digital Broadcast, a leading supplier of digital TV systems and software solutions for interactive television have announced that they have been selected by Grundig to enter into a partnership to supply set-top box (STB) technology to the digital terrestrial television market throughout Europe. As part of the agreement, ADB will supply Grundig with high definition (HD) STBs, HD digital video recorders (DVRs) and HD iDTV modules for distribution across Europe to meet the growing needs of digital terrestrial television roll-out. “We are delighted to reach this agreement with Grundig”, commented Philippe Lambinet, CEO of ADB. “We feel that the digital terrestrial market is growing strongly throughout Europe and are very happy to partner with Grundig who offer a very strong branding proposition as well as multiple routes to market”. The first range of products will be deployed towards the second half of 2007. The first unit to launch will be the ADB- 3800T and this will be followed up with an upgraded, feature-rich unit the ADB- 3810T towards the end of the year. The ADB-3810T platform is integrated with MHP software from Osmosys (www.osmosys.tv) to ensure that operators can offer their customers a multitude of interactive services and applications. Both units are advanced digital set-top boxes incorporating standard definition (SD) and high definition (HD) television reception based on MPEG-2 and H.264 / MPEG-4 Advanced Video Coding (AVC). The products will enable the operators to maximise their broadcast bandwidth, while presenting consumers with a high quality, feature-rich television experience. ADB’s unique driver and operating software, Car Radio Celebrates 75 Years‘ Existence Today, in-car entertainment is a lot more than just radio – you can play CDs and DVDs, read the content of memory cards, navigate and link up with mobile phones. What is now an everyday item has been evolving over the past 75 years. As with many other innovations, the IFA (in its original form as the Funkausstsellung) has been and still is an ideal and popular stage where new equipment can make its debut. So it was in 1932, when the first car radio was presented in Berlin on 19 August. AS 5 was its name, it was made by Blaupunkt, and was operated by remote control from the steering column. It relied entirely on valves, had a volume of over ten litres and cost a whopping 465 Reichsmarks, at the time equivalent to about one third of the cost of an entire car. The AS 5 could pick up stations broadcasting on the long and medium wavebands. Some time was to elapse before car radios became a standard fixture in cars, and initially ownership of one was more of a status symbol for an elite group. coupled with an optimal memory configuration and state-of-the-art microprocessor, result in enhanced system performance, including fast channel decoding and swift rendering of applications such as the Electronic Programme Guide (EPG). A number of further product enhancements are planned including an iDTV module for integration directly into TV sets and digital video recording (DVR) to allow consumers complete control of their television viewing experience. “We are very pleased to be working with ADB to bring new DTT products to market”, commented Hans-Peter Haase, CEO of Grundig. “ADB has been instrumental in leading the digital terrestrial and MHP market in Europe – we needed a technology partner who we could trust to meet operators’ requirements in a very short lead time and ADB has proved to be that unique partner”. Germany – a Rich Market For Car Radios Since 1965 sales of car radios in Germany have steadily increased: 1965: 500,000 units; 1970: 1.6 mi. units; 1975: 2.5mi. units; 1980: 3.5 mi. units; 1985: 4.3 mi. units; 1990: 6.9 mi. Units. A peak was reached in 1991 following German reunification, when 7.9 million car radios were sold. In 2006 sales in Germany totalled approx. 5.7 million, and almost 100 per cent of all cars are fitted with a radio nowadays. 6 IFA International • Friday, 31 th August 2007

MARKETS & TECHNOLOGY TRENDS IFA Success Matches Growth of CE Market At IFA’s Opening Press Conference, Dr Rainer Hecker, Chairman of the Supervisory Board of the Gesellschaft für Unterhaltungs und Kommunicationselektronik (gfu), painted a very rosy picture of the market, covering its significant growth in the past few years. With positive income expectations for the future, the market is expected to grow further as more and more innovative and high quality products become available. Looking at the ten most important European countries, the overall growth will be 5.3 %. The UK comes in with the largest market volume, followed by France and Germany in second place. Flat screen TVs are the main factor (up 20%) behind the market buoyancy, followed by mobile products such as notebook computers, portable navigation devices, mobile phones, DVD HD video players, MP 3 players and digital cameras. HD ready TVs carrying the “Full HD” label as proof of a true 1080 line display have proved very popular and large screen formats of 36” and more are being increasingly sought after. TVs equipped with 100Hz scan rate which enables moving images to be displayed in a more realistic way and 24 frames per second, which indicates that the TV can show output from Blu-ray and HD-DVD discs with maximum precision are another indication of the move to higher quality. The television is now more than ever the centre of family life with interface capabilities to several devices such as camcorders, digital cameras, DVD storage for music and films, personal computers and wired / wireless networking. With this range of options, ease of use is of paramount importance. Top of the range TVs at IFA 2007 are equipped with HD receivers and hard disc drives for time delayed viewing. One of the IFA highlights is a TV equipped with a media player and network adaptor capable of supplying the whole home with videos, images and music. CEMIX, the Computer Electronics Market Index which receives the latest market information from its partners has established that there has been a 4.9% rise in the German consumer electronics market as a whole during the first two quarters of 2007 compared with the same period last year. It is thought that this trend will continue in the second half of the year, with the IFA providing valuable impetus. In the German market, economic expectations are the highest in 12 years. The IFA is intensifying its partnerships with leading dealers buying groups. These partnerships are designed to give European dealers access to a single location where they can not only see the latest product innovations but also buy them. To the IFA organisers, the dealers are seen as the real VIPs and the intention is to carry on giving them an environment second to none in terms of keeping ahead of the competition. 42% Rise in Digital SLR Camera Sales in First 6 Months of 2007... High Price Category Leads Market Boom for Sector Exciting innovations are to be found in all categories of digital cameras, helping push the overall growth in the CE sector, but high priced Single Lens Reflex models are driving growth. With a 12 per cent increase in sales during the first half of 2007, digital cameras are among the most important factors driving growth throughout the industry. Sales of high-value SLR cameras have been particularly spectacular, rising 42 per cent during the first six months of this year, with 250,000 of them having been sold in Germany between January and June. With virtually all major manufacturers of digital cameras and leading suppliers of photo printers using IFA to present their latest products to the trade and the public in time for the Christmas sales rush, particular attention is being focused on SLR cameras. This is a relatively new area representing the latest technological stage in the development of the whole product group. Resolution in the tens of millions of pixels are now taken for granted, picture stabilisers ensure protection against shaking even when the telephoto lens is used, and dust protection systems keep cameras clean even under the toughest conditions. Of particular interest: a new standard for image sensors and lenses has enabled designs to become even more compact. The smallest of digital SLR cameras are even daintier and lighter than their analogue predecessors. At the other end of the spectrum there is a great deal of excitement surrounding the new digital pocket models, in thinier, flatter formats, and in cases that easily fit in any shirt pocket. The displays are even brighter and larger and are among the most important technological trends in this field, and even the lightest of these tiny cameras is often provided with electronic picture stabilisers. Yet another trend is that of the zooms with extra wide-angle lenses that are being fitted to an increasing number of compact cameras, as is evident by focal lengths of 28 millimetres and upwards (converted to miniature camera conditions), making them ideal for indoor photography. For example, the wide angle setting is suitable for photographing all the guests at a party from a close distance. These minicameras are also setting new records with their levels of sensitivity at the IFA 2007, with figures of up to ISO 6400 no longer a rarity, enabling faithful colour reproduction even after the sun has long since set. The range of the built-in electronic flash has also been extended. And there is yet another keyword that regularly appears in the list of features: digital face recognition. This refers to the cameras’ ability to instantly identify faces from any direction, and to optimise all settings in accordance with these details. And the end result: snapshots and portraits are clearer and sharper, and skin tones look particularly natural. IFA International • Friday, 31 th August 2007 7

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