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DAY 4 Edition - IFA International 2017

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  • September

ADVERTORIAL STAND OF THE

ADVERTORIAL STAND OF THE DAY GORENJE HALL 1.1 / STAND 201 Life simplified 1 2 3 4 SUAD HADŽIĆ Executive Vice President for the Gorenje brand “Living our overwhelmingly busy, complex and dynamic lives, we long for simplicity. At Gorenje we are aware that customers cherish our appliances, not just for their innovative technology, but because they help them save time. Gorenje’s user-friendliness leaves them with more time and more energy to reconnect with their family, friends, and colleagues. Focusing on user experience has enabled us to address this issue and make our products and related services not only technologically advanced but also easy to use. This way technology can once again serve its purpose of promoting ‘Life Simplified.’ Because living a Life Simplified means saving precious time for what really matters.” 1 NEW COLOURS OF THE RETRO COLLECTION Curved lines, interesting colours and emphasised metal parts – the retro style is as popular as ever. This year Gorenje revealed four new colourful additions to its best selling Retro Collection of cooling appliances, the gorgeous new colours – copper, olive, apricot and apple – were chosen in accordance with the latest interior design trends and will be displayed on combi fridge-freezers with NoFrost technology. 2 MEET ANNA – THE SHOPPING ASSISTANT Chatbots are quickly becoming the new norm in a more personalised and simplified user experience. Therefore, Gorenje proudly introduced Anna, the Gorenje shopping bot, who interacts with the visitors in a human-to-human like conversation. She guides them through the home appliance search or purchase process and helps them find just the right appliances with a series of simple questions about their needs and habits. 3 THE PLANICA VR EXPERIENCE Fly like the Slovenian ski jumpers! The virtual reality experience will take you to Planica, world's famous ski jumping hill and the traditional location of the Ski Flying World Cup Finals. To celebrate its quarter of a century as the proud sponsor of the Slovenian national nordic team, Gorenje brings the exhilarating adventure of ski jumping to their stand in Berlin. 4 THE IQ INDUCTION HOB Gorenje’s new, fully automated and innovative IQ Induction hob with the biggest XXL cooking surface to date comes with smart and flexible features that deliver tastier results faster, more efficiently and in a more user-friendly manner. With the 3D mapping projection, everyone can see how easy it is to control the cooking process using the upgraded DirecTouch user interface and the AutoDetect function, which instantly detects pot position, recognizes the diameter of the cookware, and automatically activates the cooking zone accordingly. 52

© Thomas Keller HOSPITALITY / RESTAURANTS / BARS WHERE TO GO IN Berlin CLUBS / EVENTS / SHOPPING / CULTURE Barberini Museum Rococo Casket for International Art Treasures Last January, Potsdam enjoyed a kind of architectural miracle with the return of the 1771-1772 rococo Palace Barberini, destroyed during World War II. Carefully reconstructed, the elegant castle is now home to the Barberini Museum, which programmes art exhibitions, as highlighted by Ortrud Wetheider, the Museum director. We asked her to tell us a little more about the museum. Dr Ortrud Westheider Director Museum A new cultural institution is born in Potsdam with the opening of the Museum Barberini, hosted in the reconstructed Palais Barberini, built in 1771/1772 in Potsdam’s historic centre. Visitors will find three temporary exhibitions ranging from Twentieth Century American Art to works by Rodin and Monet. The temporary exhibitions are enriched by major loans from international museums and private collections. People visiting IFA Berlin rarely think of including a tour to Potsdam. Why should they do so? Because even if they already know Potsdam with its castles and gardens there is now a brand new cultural attraction where world class art is expecting visitors. What about your current exhibitions? From Hopper to Rothko: America’s Road to Modern Art, running from June 17 to October 3, 2017, focuses on American art from the first half of the twentieth century that is still relatively unknown in Europe. The three central themes of the exhibition – landscapes, portraits, and cityscapes – present a cross-section of American painting from Impressionism to Abstract Expressionism. The show will trace the beginnings of abstract painting, which also developed during this time. Running between the same dates is the exhibition Contemporary Positions in the USA and Mexico. Along with Harold Joe Waldrum (1934– 2003), Dan Namingha (*1950), and Rufino Tamayo (1899–1991), we are presenting three idiosyncratic modern art positions in the USA and Mexico. Also there is Rodin in Dialogue with Monet, running from May 31 to October 3, 2017. With 15 sculptures by Auguste Rodin and seven paintings by Claude Monet, this show recalls the joint exhibition of the two artists in Paris in 1889. Why should IFA attendees come to visit your museum? The spectacular reconstruction of the historic building in its original dimensions and by using traditional techniques for the sandstone façade is an amazing effort of Potsdam city to recreate its lost city centre. Combined with the outstanding artworks of the current exhibitions, this makes a perfect short trip to Potsdam after a busy IFA show! www.ifa-international.org IFA International • Monday 4 st September 2017 53

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