1 year ago

Day 4 - IFA International

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ADVERTORIAL The Signature of Excellence LG Electronics Officially Presents Ultra Premium Brand @ IFA 2016 Combining LG’s most forwardthinking innovations, LG SIGNATURE represents the height of design, performance and usability in home appliances with LG SIGNATURE. LG’s first ultra-premium brand, LG SIGNATURE incorporates the latest advances from across the LG portfolio. The initial line-up includes a 4K HDR-enabled OLED TV, a sophisticated TwinWash washing machine, a breathtaking Door-in-Door refrigerator and a futuristic hybrid air purifier. LG SIGNATURE strives to remain pure yet elegant, remaining true to the essence of each product. All elements that detract from the pure purpose of LG SIGNATURE have been eliminated, allowing the line-up to achieve the perfect balance of aesthetics and function. OLED TV WITH CUTTING-EDGE TECHNOLOGY FOR MAXIMUM IMMERSION The LG SIGNATURE OLED TV features the company’s unique Picture-on-Glass design, which boasts an ultra-thin 2.57mm OLED panel with a translucent glass back and forward-facing sound bar speaker system. The designers have eliminated all unnecessary features and placed the speakers inside the stand. With support for BT.2020 - the next-generation standard for broadcast and distribution – as well as an enhanced colour reproduction and the new webOS 3.0, LG SIGNATURE OLED TV represents the ultimate in TV technology. At IFA, you will also discover an advanced version of the LG TwinWash: the LG SIGNATURE 24-inch front load washing machine. The new model is more durable, more convenient and more sophisticated than ever and features the unique pedestal MINI Wash under the main unit. The LG SIGNATURE refrigerator meanwhile takes LG’s awardwinning Door-in-Door design one step further by adding an InstaView Door-in-Door feature that makes the opaque Door-in-Door compartment transparent with a simple knock, allowing customers to peer inside the refrigerator without having to open the door, and offering significant energy savings by limiting cold air loss » HALL 18 / STAND 101 Summer Garden / A-10 IFA International • Monday 5 th September 2016 23

BUYERS' GUIDE LIVINGROOM LIFESTYLE TVs MARKET The CE sector profited this summer from the UEFA EURO 2016 football championship. Sales values increased by 9.5% in Q2 2016 Y/Y, reaching €6.4 billion. Significant value growth came from France, where the switchover from standarddefinition television (SDTV) to high-definition (HD) signals continued. Besides the overall unit and value growth a clear trend towards larger TV screens is visible. 55-inch and larger TVs sold comparably much more in the first half. In week 23, 26.5% (units) of the TV market were sold in this size in the German market. Also compared to the previous year period a trend towards larger screens is becoming visible. In the first half of 2016, every fifth (19.7%) sold TV unit was 55‘‘or larger in German market – indicative of the general trend. In the first half 2015 it was 16.7%. THE FUTURE Remember the LCD vs plasma war? The TV market appears to be heading towards another technology tussle as new Quantum Dot LED display technology (QLED) arrives to challenge OLED TVs in the bid to be crowned the best in the business. For consumers, such battles can be confusing, but a benefit is increased competition and lowered prices. Also, we can expect to see the entry-level and mid-range TV markets awash with 4K (but not necessarily HDR) TVs as the shift away from traditional Full HD takes hold. STATE OF PLAY Has there been a more exciting time in TV and video technology? 2016 has seen the 4K and HDR revolution take hold with successful launches of Ultra HD Blu-ray, Netflix and Amazon 4K streaming services, the Xbox One S console and compatible TVs across a wide price range from a variety of brands. At IFA you’ll see this revolution advance further, with new technologies aiming to improve image quality and broaden the appeal of 4K and HDR content. INNOVATIONS TO LOOK FOR AT IFA GREATER BRIGHTNESS Creating brighter, more impactful displays is a mission of the TV industry as new HDR (High Dynamic Range) content demands higher luminance than previous formats. The Ultra HD Alliance has outlined two specifications, one for LED-based displays, another for OLED. With the latter, LG has improved the brightness of its technology, but LED designs can go brighter still. Of course, increasing luminance requires clever product design to make sure it doesn’t adversely affect other aspects of picture quality. INNOVATING @ IFA 4K PROJECTORS Native 4K resolution home theatre projectors will appeal to those with dedicated home cinema setups where a 65-inch TV simply isn’t big enough. Another expanding market in projection is in Ultra Short Throw (UST) models that enable wall-filling images to be created from very short distances with no tricky installation. Our thanks to Mark Craven - Home Theatre Video and Display Expert Group Manager (EISA) and Editor at Home Cinema Choice magazine - for his input. HDR UPSCALING With TVs now manufactured to display HDR, brands are countering a lack of genuine content with the addition of upscaling/effect modes, which work with standard dynamic range material to mimic an HDR experience. Samsung has achieved this entirely in firmware with its 2016 SUHD and HDR-ready UHD models, making it an unexpected bonus for existing owners. Other brands, including Philips and LG, offer HDR upscaling in their toprange TVs. 4K LASER CAST TV BY HISENSE Hisense 4K Laser Cast projector throws a cinematic 100-inch UHD image (3840 x 2160 pixels) onto a screen from 53cm away. The screen looks like a TV screen but at a price considerably lower than 100-inch LCD TVs. No need to darken the room: optical modules and high-resolution lenses combined with state-of-theart laser technology deliver a performance suited to large-format home entertainment and even professional purposes. » HALL 6.2 / STAND 202 OLED 4K TV WITH AMBILIGHT BY PHILIPS With the processing power of eight million pixels, the Philips Perfect Pixel Ultra HD engine monitors and adjusts each pixel in the 901F for sharpness and brightness. Combined with OLED 4K technology, you get a 55-inch picture with a performance index of 3800 PPI. The system features three-sided Ambilight, ultra-slim bezel, six front-facing drivers and the Android Smart TV system. » HALL 22 / STAND 101 » HALL 2.2 / STAND 101 » HALL 6.2 / STAND 202 » HALL 22 / STAND 101 24

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