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Day 4 - IFA International

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© Thomas Keller

© Thomas Keller HOSPITALITY / RESTAURANTS / BARS WHERE TO GO IN Berlin CLUBS / EVENTS / SHOPPING / CULTURE And nhow for something completely different… Berlin - seen by the GM of a hotel that is “in tune” with its environs Dirk Dreyer recently took the job as new General Manager of Berlin’s striking nhow hotel. He has an atypical background, having worked primarily for music companies like Sony Music and EMI, and spent 20 years on the road as a DJ and music producer before getting into hospitality just a few years ago. So how does this qualify him for the job? The nhow is the hotel industry’s first truly “music themed” establishment. Given his eclectic background we asked Mr Dreyer for some different ideas for “where to go” in this great city. Dirk Dreyer General Manager nhow hotel, Berlin Already this hotel is a terrific place to visit – even for people not staying overnight. It is inspired by Berlin’s amazing music scene. It is located between the offices of Universal Music and MTV and is not far from most of the big concert places like the Mercedes Benz arena. So this hotel fits very well in one of the most important economic and also emotional parts of the city. We have two professional recording studios in house, we have a big stage with a proper PA in the lobby where we host big events, so we are really an integral part of the Berlin music scene. What interesting places can IFA attendees visit in the vicinity of the hotel? The hotel is located on the riverbank of the Spree, and there are two very famous landmarks right next door. One is the Oberbaumbrücke – connecting former East Berlin and West Berlin. Its history is very rich and it has become an important symbol of Berlin’s unity. The East Side Gallery also starts very near to the hotel. It’s still THERE ARE REGULAR TOURS OF THE PARK, BUT OTHERWISE, YOU CAN VISIT IT BY JUMPING OVER THE FENCE! the longest remaining section of the Berlin Wall. It’s one of the most visited sites in Berlin, but it’s also a very emotional place, because you can really sense how it might have felt in the divided city as it was. My hidden gem, which can be seen from the nhow hotel, is the SpreePark – an amusement park from the GDR epoch, abandoned in the 90’s. It has featured in several movies. There are regular tours of the park, but otherwise, you can visit it by jumping over the fence! Cool places to eat? The Sage Restaurant on the other bank of the river in Kreuzberg is a classic. It’s been there for six years, and I deejayed at the Sage club that the owners ran before they opened the restaurant, so I can strongly recommend the place. They also have a small beach on the river where they host events. I can also recommend the Pantry on Friedrichstrasse. It’s a very small restaurant with excellent cuisine, and even if it has become very hip, the service is still very good, and you can meet a lot of locals there. IFA International • Monday 5 th September 2016 37

Hospitality WHERE TO GO IN Berlin HOLLYWOOD MEDIA HOTEL Sleep like the Stars Live like a film star is how the 4* Hollywood Hotel introduces itself. The hotel’s main connection to the silver screen is its owner, Artur Brauner – the renowned Polish film producer. The hotel is located on Kurfürstendamm, Berlin’s answer to the Champs-Élysées, and is the first hotel in Berlin to describe itself as a movie hotel. Bars ENVY BAR Taste the Beat Whether you want to enjoy one of the most beautiful views of the Spree River from the spectacular nhow hotel or celebrate the night away at one of the hotel’s “Music Nights” with Berlin’s music scene, you’re always welcome at the Envy Bar! The drink concept is based on cocktails as well as an extraordinary selection of spirits and is as unconventional and colourful as the Envy Bar design itself. The music is fresh, new and surprising. From Thursdays to Saturdays, a DJ’s will take the mood even to a higher level. Open till 2am. Envy Bar Stralauer Allee 3, Berlin Tel: +49 (0)30 290 299 0 Metro: S+U Warschauer Str. S5, S7, S75, U1 Tram: M10 Hollywood Media Hotel Kurfürstendamm 202, 10719 Berlin Tel: +49 30 889 10-0 Fax: +49 30 889 10-280 Metro: S Savignyplatz S5 S7 S75 S9 Restaurants SPINDLER & KLATT Design and culinary virtuosity Head cook Marek Oertel and his team use only the freshest ingredients in their pan-asian-european cuisine, guaranteeing best quality in a unique atmosphere. The dinner set up inside the restaurant is transformed into a club in just a few steps, and the summer terrace not only offers magnificent views on the Spree, but also makes a perfect setting for unforgettable dinners. Spindler & Klatt In der heeresbäckerei - Köpenickerstr. 16-17 Berlin 10997 Metro: U Schlesisches Tor U1 S & U Warschauer Str. U1 S5 S7 S75 Clubs E4 CLUB In the centre of Berlin’s nightlife, with an unique Berlin Club scene atmosphere, the E4 Club Berlin offers an unforgettable club experience for every party guest! Every weekend, thousands of party people meet at E4 Club and dance until the sun rises with a beautiful view over Berlin. Characterized with the typical Berlin Club Sound, every party guest will enjoy the night! Every Friday & Saturday, doors open 11 pm. E4 Berlin Nightclub Eichhornstrasse 4, 10785 Berlin Directly at Potsdamer Platz Information & Reservation Tel: +49 (0)176 6172 2602 38

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