News ADVERTORIAL JBL
News ADVERTORIAL JBL Authentics L16 Winner of the EISA Award 2014 for ‘Best Compact Hi-Fi System‘ © JBL EISA said: “With styling that echoes the company’s legendary L100 Century bookshelf model from the 1970s, this desktop speaker system sees a single walnut-veneered wooden enclosure housing three drivers per side, each powered by a dedicated 50W amplifier. It also offers wireless playback via AirPlay for Apple products, DLNA for Android users, Bluetooth with NFC, twin USB inputs for charging devices, and an optional Qi charging pad can be connected for those with devices that support it. For turntable lovers, one input can be switched between a line-in, phono MM or MC. Signal processing is at 24-bit/96kHz and includes Harman’s Clari-Fi technology, which is designed to improve the sound of compressed music files. A compact classic, this stylish desktop system deserves pride of place in any music-lover’s living room.” OUTDOOR EXHIBITION SPACE FGFKT / 100 8
News UPSURGE IN HIGH-END TV DEMAND According to the NPD DisplaySearch Quarterly Global TV Shipment and Forecast Report, more 4K UHD TV sets were shipped in the second quarter (Q2) of 2014 than all year in 2013 - shipments in Q2 were 2.1 million sets, compared to 1.6 million in 2013. With many brands introducing their 2014 model ranges in Q2, UHD TV is now the “musthave” for high-end TV viewing. Shipment by region has also shifted. China dominated demand for UHD TV in 2013 as the destination for around 80% of shipments in each quarter. But with China receiving only 60% of global UHD TV shipments in Q2 2014, demand is spreading across diverse regions. UHD TV SHIPMENTS BY REGION 2,500 100% 90% 2,000 80% 70% 1,500 60% 50% 1,000 40% 30% 500 20% 10% 0 0% Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2012 2013 2014 Middle East & Africa Latin America Asia Pacific China Eastern Europe Western Europe North Europe Japan China 43% 11% Changhong Champions Smart Society Fast-growing Chinese firm explains central role of consumers in driving product innovation and development. Yorkson Wang, Changhong Managing Director of Overseas Strategy & Development, said his company is committed to integrating smart solutions at the heart of everything it does: “We are creating smart products for connected homes. But we are also working with local governments to create technologies for smart communities and smart cities. Now, a lot of our pioneering smart city work is in China. But in a couple of years we will bring total smart solutions to Europe. In addition to smart products, areas we are looking at include transport, education, healthcare and home security.” Changhong has built a strong reputation in sectors such as TVs, set-top boxes, fridges, aircon and small appliances. Priorities at IFA 2014 include the launch of a new series of smart TVs which function without remote controls and a smart fridge that can hook up to the home network. Explaining the success of its products, Wang said a lot of focus is placed on getting the consumer experience right: “We work hard to make sure users have a great experience. Good products begin with talking to consumers, not in a lab or a factory.” According to Wang, IFA is a key date in the company’s calendar: “Europe is a priority market for Changhong, so IFA has become a very important platform. It is a great way for us to show people what we do and communicate with our customers about our plans.” Looking ahead, Wang believes the consumer electronics and appliances market is at a critical juncture. “The industry will not be the same as it is today. We will be part of a much longer industrial chain where content and partnerships play a bigger part. We will see new products being launched much more quickly, every few months, that can be upgraded automatically through the internet.” Changhong is one of a new wave of Chinese manufacturers transforming the global consumer electronics and appliances business. Hall 25 Stand 173 Yorkson Wang Managing Director of Overseas Strategy & Development, Changhong SISVEL AD www.ifa-international.org IFA International • Monday 8 th September 2014 9
