1 year ago

Day 4 - IFA International

  • Text
  • Headphones
  • Mobile
  • Audio
  • Products
  • Tablet
  • Consumer
  • Devices
  • Tablets
  • Bluetooth
  • Berlin


BUYERS' GUIDE OVER-EAR HEADPHONES I FA international Official Daily News Source f or International Visitors at IFA STATE OF PLAY While image quality on TV has been constantly improving with the onset of HD TV, audio quality had been somewhat overlooked, with the vast majority of consumers still listening to low-quality MP3 recordings through ear buds. The arrival a few years ago of a new generation of over-ear headphones has sparked a renaissance in music appreciation, fuelled by the onset of higher quality audio files. But how does one define ‘good’ overear headphones? The following criteria have been selected by EISA’s experts… THE FUTURE The market for over-ear headphones is still growing rapidly and many more manufactures are now entering this space. Newcomers include both the major hi-fi brands and new players, some entering the market via lifestyle brands from other industries sold through non-traditional channels (in clothing stores, for example). The market will continue to grow, but competition for individual shares will undoubtedly increase. MARKET NOMADIC PRODUCTS ON-EAR HEADPHONES / HEADSETS 7000 6000 5000 4000 3000 2000 1000 00 +280% +160% +80% 2010 2011 2012 2013 300 250 200 150 100 50 50 Rapidly growing demand for On-Ear headphones and headsets (incl. microphone). Average prices decline recently, however in 2013 consumers spend much more for an on ear headphone vs 2010, the year when the boom of the segment was kicked off. 00 2010 2011 2012 2013 Prices On Ear Headphones On Ear Headsets incl. Microphone INNOVATING @ IFA BEYERDYNAMIC T 51 P According to Beyerdynamic, testers of its new T 51 p on-ear headphones referred to them as “caffeine for the ears”. The T 51 p builds on the dynamic, detailed voicing of the EISA Award-winning T 50 p, by utilising an optimised sound transducer. Fine-tuning on the bass reflex channel gives the sound quality more body and depth. » HALL 1.2 / STAND 205 VIETA ONE NFC BLUETOOTH HEADPHONES Vieta One’s NFC Bluetooth Headphones offer Bluetooth 3.0 audio streaming and hold 22 hours of battery life. The volume and other main functions are controlled from the unit, which also enables the user to take calls wirelessly from their Bluetooth connected phone. The on-ear ‘phones come with a carry case, a USB charging cable, and a line-in remote-mic cable. Additionally, Vieta One’s Music Share Headphones include a music share line out function. » HALL 1.2 / STAND 206 » HALL 22 / STAND 101 » HALL 3.2 / STAND 205 » HALL 3.2 / STAND 104 » HALL 3.2 / STAND 205 » HALL 3.2 / STAND 102 IFA International • Monday 9 th September 2013 33

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