1 year ago

Day 4 - IFA International

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INFORMATION LIFESTYLE Enabling CE Companies to Help Consumers IBM Launches SmartCloud Service Delivery with TP Vision and Vodafone [ by Mark Dezzani ] IT giant IBM launched its new cloud platform for consumer electronics firms at IFA, and two early adopters are Philips Smart TVs and Vodafone. The IBM SmartCloud Service Delivery for Electronics delivers consistent management of millions of connected consumer devices and provides CE companies with an unprecedented pool of customer intelligence. "It is all about the consumer experience and working backwards from that," says Bruce Anderson, IBM General Manager for the Electronics Industry. The Philips Smart TV platform provides customers with on-demand access to an unlimited array of Internet and interactive content whilst generating new revenue streams for its operating company TP Vision and their partner content providers. IBM's deal with TP Vision is on a cost-per-device basis. "We provide an end to end service from consulting to implementation and management," says Anderson who adds that IBM's cloud platform is resilient enough to support unexpected service demands. "Instead of investing themselves in cloud infrastructure, we are able to supply companies with a reliable service on a very cost effective basis." The uptake of IBM's SmartCloud Service Delivery Platform by Vodafone's Global Machine-to-Machine (M2M) Platform combines mobile communications and cloud computing for the remote management of smart home appliances. » MARSHALL-HAUS / 1 Bruce Anderson, IBM General Manager for the Electronics Industry Towards Multimedia Harmony Seeking harmony across the multimedia spectrum Muzee Corporation CEO Joe Lin tells IFA International about the new range of products that he believes will create a revolution in the modern home… Cloudia is a portal player to the online world player which integrates up to eight different multimedia sources as well as several forms of entertainment. Cloudia’s display features LED backlight technology and it has built-in wi-fi & HDMI which enables the user to surf the internet while enjoying content on the TV. No installation is required and no subscription. How does it differ from competing products in the same category? Muzee Corporation owns a patent on merging internet multimedia through a USB dongle with an auto-run feature. We also collaborate with companies from complimentary fields like media player, mobile device, set-top box and Smart TV manufacturers. As far as I know, there’s no one else doing what we do so we don’t have any competition so far. » HALL 28 / STAND 132 Muzee's Cloudia AWESOME AUGMENTED REALITY Aurasma uses advanced image and pattern recognition technology to blend the real world with rich interactive content such as videos and animations called “Auras”. Aurasma has 400 skinned apps and four million downloads to date. and is available as a free app for iPhones, iPads and high-powered Android devices or as a free kernel for developers Aurasma was developed by and is part of software company Autonomy – an HP Company. "It has a great potential to create your own augmented reality," says Tamara Roukaerts, Aurasma Head of Marketing. Aurasma augments reality with free app. 30

Special Feature Ultrabook Slow to Halt PC Slump Worldwide PC Shipment Growth Flat in Second Quarter of 2012 Worldwide PC shipments totalled 87.5 million units in the second quarter of 2012, a decline of 0.1% from the second quarter of 2011, according to preliminary results by Gartner, Inc. “In the second quarter of 2012, the PC market suffered through its seventh consecutive quarter of flat to single-digit growth,” said Mikako Kitagawa, principal analyst at Gartner. “Uncertainties in the economy in various regions, as well as consumer’s low interest in PC purchases, were some of the key influencers of slow PC shipment growth. Despite the high expectations for Ultrabooks, shipment volume was small and had little impact on overall growth.” A big portion of R&D spending has been allocated to Ultrabook development, together with Intel’s massive investments to establish the market segment, according to Kitagawa. “Consumers are less interested in spending on PCs as there are other technology products and services, such as the latest smartphones and media tablets, that they are purchasing,” Kitagawa added. “This is more of a trend in the mature markets.” HP remained in the top position in worldwide PC shipments. Lenovo’s shipment growth continued to exceed the worldwide average, significantly narrowing the market share gap with HP. Acer managed to increase shipments compared to a year ago, and has been one of the first vendors to release Ultrabooks. Dell has been transforming itself from a PC supplier to solutions provider for professional markets. ASUS showed the strongest growth among the top-five vendors worldwide, as its shipments increased 38.6% in the second quarter of 2012. Asus’s strong growth came from EMEA and US markets. In the US, PC shipments totalled 15.9 million units in the second quarter of 2012, a 5.7% decline from the same period last year. From a regional perspective, EMEA, Asia/Pacific and Japan registered low single digit-growth while all American markets posted year-on-year shipment declines. PC shipments in EMEA totalled 25.1 million units in the second quarter of 2012, a 1.9% increase from the same period last year. Western Europe saw very weak demand across all countries but especially southern Europe. The Asia/ Pacific PC market grew 2%, as shipments reached 31.8 million units. In Latin America, PC shipments in the second quarter of 2012 totalled 9.3 million units, a decline of 1.7% from the second quarter of last year. PC shipments in Japan grew 2% in the second quarter of 2012, as shipments surpassed 3.9 million units. These results are preliminary. Final statistics will be available soon to clients of Gartner's PC Quarterly Statistics Worldwide by Region programme. Toshiba Satellite U920t Sound Blaster Tactic3D Rage gaming headset Gaming Headset The Sound Blaster Tactic3D Rage gaming headset from Creative Technology Ltd features state-of-the-art audio technology and hassle-free connectivity. The headsets are available as wired or wireless and available for PC and Mac. They boast customisable SBX Pro StudioTM sound and voice audio technologies to arm gamers with the competitive advantage of the most immersive and accurate 3D acoustic environment. The headsets feature the SB Prism RGB LED illumination system, enabling gamers to choose from 16 million colours to light up the side of each ear cup. » HALL 17 / STAND 109 IFA International • Monday 3 rd September 2012 31

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