1 year ago

Day 4 - IFA International

  • Text
  • Products
  • Global
  • September
  • Digital
  • Consumer
  • Berlin
  • Panel
  • Consumers
  • Consumption
  • Electronics


NEWS TELEVISION IN 2020 WHAT WILL TOMORROW’S TV SET LOOK LIKE? By Bruce Cooper Gerhard Schaas, member of the Loewe AG board and Chairman of “Deutsche TV Plattform”, has plenty of ideas as to what our TV sets will be doing in 2020. The first obvious developments will be in both image and sound with HD technology already a common feature in many screens and OLED (Organic light-emitting diode) technology waiting in the wings, which will provide an even higher quality image. Today, the TV set is gradually becoming a centralised home entertainment system, used not only to display but more importantly to store data such as music, photos and TV programmes. The TV will become the standard unit accommodating a multitude of peripherals. This will all be dramatically revolutionised the moment the broadband Internet connection becomes a standard feature in TV sets. This will lead to the real change, which, at root, will be the personalisation of TV sets with consumers gaining complete control of what they watch and when they watch it. A Google-type function will enable the filtering content. The comfort and attractiveness of communicating with friends and family in distant places using Skype via the TV set in the living room is a foregone conclusion. Schaas referred to developments in the automobile industry as being relevant to the home: “In today’s cars, features are substantially advanced. Cars will tell you how far you are from objects when reversing, if a door is open, or if a light is broken,” he said. “Similar useful information about the home is not yet available, but the TV will be the platform relaying such information. Not only will the TV set be the centrepiece for home networks, but it will tell us if a door is open, if a light is on, or if a washing machine has finished. Using RFID (radiofrequency identification) technology, our TVs will even be able to pause automatically when we leave the room while watching a film and transfer music to speakers in the room you are in as you walk around the house.” IPTV GETS UP CLOSE AND PERSONAL By Bruce Cooper Personalisation will drive IPTV (internet protocol TV) take-up as it moves into the consumer mainstream, according to the panel of developers and researchers at a special IFA session on the future direction of IPTV. Prof Dr Robert Strzebkowski of the Technische Fachhochschule Berlin moderated the panel, which included Sebastian Möritz, President of MPEG Industrie Forum, CEO dicas; Peter Yves Ruland, Engagement Manager for Microsoft Deutschland; Dr Dirk Hetzer, Director of System Solutions and Engineering for Media Broadcast; Christian Borsi, Managing Director of TVNEXT Solutions; Stefan Bielau, Director of Sales and Marketing at mando TV; and Olivier Friedrich of Frauenhofer Fokus. With the number of broadband users growing by the day, IPTV represents a real opportunity for both content creators and service providers. One area that is generating particular interest are the so-called "overthe-top" TV services. These add value to traditional TV programming by including a range of interactive features, such as voting on TV quiz shows, sharing your photographs with other viewers, replaying sports scenes or purchasing a kitchen device or article of clothing you have just seen featured on screen. However, the development of over-the-top services is currently being hampered by the lack of an industrial standard for set-top boxes. Once this has been established, users will be able to access various service providers through one box. Microsoft's Ruland that introduced his company's new "media-room" platform. “We are witnessing a transition from traditional, linear TV to interactive TV," he said. "Our media-room enables TV to be integrated into the home network, allowing for photo and media sharing, and creating new experiences using web technology." He added, however, that the complex rights issues surrounding intellectual property are acting as a brake on development. "These must be resolved if we want the major content-providers, such as the Hollywood studios, to become involved with IPTV," he said. TOP US JOURNALISTS AT IFA DISCUSS FUTURE OF APPLE “GUESSING APPLE’S NEXT MOVE…” By Bruce Cooper A panel of top US journalists including Ed Baig from USA Today, Larry Maid, the technology analyst from CBS News and Steve Wildstrom from Business Week, met at IFA to speculate on Apple’s next move. With the approach of September, the customary Apple release month, expectations are in the air as to what Apple will pull out of the bag. Change in Demographic? The panel first speculated about a change in Apple’s traditional defined target demographic for a more corporate market target with most participants unconvinced that this would be a viable option. The discussion then turned to the prospect of revamping the Mac computer line such as the Mac Pro or the MacBook Pro, which haven’t seen a new version for some time. It was suggested some of the hardware features were outdated and in need of renewal. Various ideas were discussed with most participants agreeing that consumers may see a new generation of the iPod Touch and even the iPod. Although this landmark device has effortlessly staved off any potential competition, a new line could be in the wings. A surprise suggestion was that Apple may break into the Tablet PC market. With other manufacturers having limited success in this sector, Apple, the preferred choice for the graphics industry, may have a foot-hold in this area, facilitating the release of a Tablet PC. More and more Apple products feature screen touch controls using “gestures”, which would make a transition to a Tablet PC with screen touch functions seem natural. Lastly, discussion was focused on iTunes and the possibility that Apple may go into subscription music. Just a short while to go and our suspense will be lifted and Apple’s releases for 2008 will be revealed. 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NEWS IBM TRACK CHANGES IN CONSUMER HABITS FOR CE INDUSTRY AT IFA FORUM By Mark Dezzani Everyone knows that the Internet and ‘E-tailing’ are revolutionising the way consumers are purchasing Consumer Electronics. But do you know how to cope and react to such a constantly evolving and volatile environment? At an IFA Red Lounge panel discussion entitled, ‘How are consumers changing the way they buy CE?’, Erik-Werner Radtke, Maintenance & Technical Support Executive at IBM Global Technology Services provided some answers and solutions. “There have Epson is celebrating the achievement of a projectionindustry milestone: 3LCD, the world's number-one projection display technology, has surpassed the 50 million-chip mark in terms of sales. 3LCD chips are the key components driving the majority of projectors in the world's classrooms, conference rooms and home theatres. WOULD YOU LIKE CHIPS WITH THAT? By Gary Smith The first three-chip LCD projector was introduced in 1989. Since then, 3LCD-projector manufacturers have been driving the market forward with a string of breakthroughs, from better image quality and functionality to improved reliability and form factor. 3LCD projectors are broadly used in meeting rooms, classrooms, boardrooms, houses of worship and large venues. According to 3LCD manufacturer, Epson, one of the hallmarks of the 3LCD is its durability, thanks to its solid-state optical engine, been fundamental changes in the CE market. Consumers have been empowered with new web-tools. They are actively communicating with each other on-line about new products,” said Radtke. “Even when a transaction is not taking place on-line at least 50% of transactions involve the Internet which informs the client about their purchasing decision.” Whilst most producers and retailers recognise that the Internet is not a threat but provides amazing opportunities, they are also aware that they need to react to the available feedback on their product. “Word of mouth about a new product is very important, and thanks to the Internet the word is spreading much quicker,” said Radtke. “Consumers are no longer passive, but more and more active and decision making is increasingly based on web feedback. It is important for companies to respond in a timely way.” Radtke said that IBM Global Technology Services have developed a series of which has no moving mechanical parts. Epson recently announced that it has expanded its global leadership position. In the front-projection market, 3LCD's market share achieved a 6.3-point unit lead over its competitors in the first quarter of 2008, according to Pacific Media Associates (PMA). 3LCD technology-based products kicked off 2008 with 52.9% total global market share. Hall 21 / Stand 103 services to help CE manufacturers collate and respond to the virtual marketplace and to fulfil heightened expectations about after sales service that customers now demand when purchasing. “A positive approach to customer feedback is important as it provides vital information to generate the innovation that each company needs to get a competitive edge.” Radtke says that IBM supplies the technology to speedily gather and process disparate data on the WHAT MOBILE TV TECHNOLOGY IS MAKING ALL THE NOISE AT IFA?? web, the expertise to interpret it and determine how to implement the conclusions. “The technology is one part of it, but the human factor remains central. We have innovative methods of motivating and stimulating both consumers and employers to be creative in contributing to the innovative process. These include events known as ‘Innovation Jams’; collective brain-storming sessions involving customer and employer groups.” IFA International • Monday, 1 st September 2008 5

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