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Day 4 - IFA International

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PRODUCT TRENDS Motion

PRODUCT TRENDS Motion Estimation & Motion Compensation New Features on Haier T-Series LCD TVs Chinese TV manufacturer Haier are presenting a large range of new product at IFA this year. China is the largest television manufacturing base in the world and Haier is one of the most recognised and respected domestic brands. Haier’s T-series flat screen LCD TVs come in black glaze and feature their proprietary Motion Estimation Motion Compensation (MEMC) system to reduce judder and motion blur. The Motion Estimation technology calculates one intermediate image whilst the Motion Compensation adds the image between the two moving images. MEMC works in combination with the 100 Hz field frequency to give a superior fluidity in fast moving images. The MEMC 100Hz works especially well for gamers. The flagship sets in Haier’s T- series are the 42-inch LT42T1 and the 47-inch LT47T1 with Integrated Digital TV Tuner (IDTV) and Integrated DSM HD Engine. Both of course also feature the MEMC 100Hz technology to reduce judder and improve motion. The sets are full HD with a dynamic contrast of 5000:1, a 6ms response time and a 10bit Wide Colour Gamut. The sets feature an onboard recordable USB and a multi cards reader. An external hard drive can be connected with software on the TV Via the USB port, providing an interface to programme recordings. Three HDMI connections coordinate the sets with all external peripherals. Haier’s HDMI interface supports transmission of up to 2.2 gigabytes per second and1920 x 1080p Full HD resolution. All data is sent uncompressed, minimising artefacts that arise from recompression. Up to eight 192kHz audio channels are supported. Haier’s LCD sets also feature a 176-degree viewing angle, eliminating shading effects that can arise with LCD TV screens when not sitting directly in front of the set. Haier also produce a range of large screen plasma sets including the top of the range 60 inch PT60A11 at 1366 x 768 pixel resolution and a contrast ratio of 7000:1. It also has a PC input for use as a PC monitor. The Plasma PT series also comes in 50, 42 and 32- inch versions. Also on display at the Haier stand is their U-home Ubiquitos Network, a fully integrated home Ethernet that shares information between personal computers and other digital facilities. The U-home brings your home to you when you are out of the house, and the home appliances connect you to the world when you are home. Hall 25, Stand 114 IFA International • Monday, 3 rd September 2007 21

IFA International