DAY 5 Edition - IFA International
DAY 5 EDITION Tuesday 5 th September 2017 Hall 3.1 / 109 Hall 8.2 / 101 CONTENTS 03 > NEWS 08 > IFA+ SUMMIT 11 > TRADE TALK 12 > PRESS CORNER 13 > EXCLUSIVE INTERVIEWS 17 > CLEAN LIFESTYLE 29 > SPOTLIGHT ON NORTH AMERICA 30 > WHERE TO GO IN BERLIN Artificial Intelligence: Tangible Advantages, Real Business IFA 2017 promotes awareness & understanding of the scope of advances in the field of AI TRADE TALK Hans Carpels President, Euronics International With the new brand identity, we will not talk tech, we will talk human. See page 11 THOUGHT LEADERS Mario Vogl Senior Vice President Corporate Marketing, Gorenje Group We are ready to share ASKO with the world now. See page 19 Beppe Fumagalli CEO, Candy Hoover Group Read our exclusive interview page 13 There is no doubt that 2017 is THE year at IFA that will be remembered for the true onset of AI. And as is often the case with new technologies, the eventual applications and possibilities that will be opened up as a result still remain to be discovered. At the IFA+ Summit, running under the theme “PLUG IN-spiration” trendsetters and visionaries from all over the world have been convening since yesterday – and many of these thought leaders are setting the roadmap for what we’ll be seeing in years to come – taking us to the next levels in interaction, intelligence, experience and society. It all revolves around AI, IoT, VR, AR, and smart home 2017 IS THE YEAR AT IFA THAT WILL BE REMEMBERED FOR THE TRUE ONSET OF AI. – terms which until very recently were not part of our vocabulary. Visionary industry leaders such as Beppe Fumagalli (pictured left) – Chief Executive of Candy Hoover – are also key trend setters when it comes to the actual implementation of AI in the real world. Read all about it in today’s edition (see our exclusive interview page 13) CLEAN LIFESTYLE Yannick Fierling CEO, Haier Europe Haier leverages the entire world as its human resources department. See page 15 This year, whether it be vacuum cleaners, steam cleaners, washing machines, or even dishwashers, the advances in technology and the innovations on offer are truly amazing. Product categories such as robot vacuum cleaners and handstick vacs are powering the sector – with sales of the latter up 172% in China in 2016 alone. The overall performance of the industry is very healthy, and here again, premium features such as connectivity and other forms of electronic intelligence are driving interest by consumers. Read from page 17
