3 years ago

Day 5 - IFA International

  • Text
  • Products
  • Appliances
  • Gorenje
  • Berlin
  • Consumers
  • Consumer
  • Premium
  • Global
  • September
  • Retro


KITCHEN LIFESTYLE Fridges & Wines Cabinets PRODUCT SPOTLIGHT HAIER COMBI BOTTOM FREEZER Being able to extend your food preservation means there’s less waste too. Haier has introduced Fresher Techs to its Combi Series 60, which ensures that food stays fresher, longer. Inside the cabinet, Automatic Anti-Bacterial Technology activates a special UV light that eliminates 99% of the harmful bacteria in the air of your fridge, while Fresher Sensors are placed on every shelf to send cooling air only to the part of the fridge that needs it. Newly added items are brought quickly to their optimal temperature, not only to preserve the valuable nutriments in fresh food, but to extend its storage life by 20%. » HALL 3.1 / Stand 109 KEY SELLING POINTS 1 Easy Access Thanks to the Haier three-doors design 2 Fresher Techs Patented technology to keep your food better and longer preserved 3 No Frost Technology Combined with best energy class KEY SELLING POINTS 1 A-rated for energy with a low annual power consumption of 108 kW 2 Innovative push-pull system for opening and closing the wine cellar door 3 Adjustable temperature of 5 to 22-degrees to accommodate AVINTAGE AVI 24 PREMIUM Avintage is showcasing its exclusive built-in wine cellar at IFA, the Avi 24 Premium. Designed for 24 bottles, this single-compartment wine cabinet features three wooden shelves, a unique push-pull system to open and close the door, is easy to use, and promises seamless integration into any kitchen. With an adjustable temperature setting from 5°C to 22°C, and automatic humidity control, the cellar fridge can accommodate a wide variety of wines. The Avi 24 Premium also promises high energy efficiency with an A energy class rating. » HALL 6.1 / Stand 113 HAIER CUBE WITH FRESHER TECHS Haier is presenting new, updated models from its award-winning Cube fridge-freezer series at IFA. The Cube’s three independent compartments are separately powered and include a large capacity fridge, a roomy freezer and an exclusive switch zone that shifts between -20°C and 5°C. The flexible switch zone compartment can store extra ice in freezer mode, or switch back to fridge mode to store food leftovers. Complete with Haier’s Fresher Techs innovations designed to preserve the nutritional value of food, the Cube series includes humidity zones that extend shelf life for up to seven days, along with patented anti-bacterial technology. » HALL 3.1 / Stand 109 KEY SELLING POINTS 1 Fresher Techs features better preserve food 2 Switch zone switches between freezer and fridge 3 Anti-bacterial technology uses UV light to eliminate harmful airborne bacteria 24

BUYERS' GUIDE KITCHEN LIFESTYLE OVENS MARKET The built-in oven market in Europe showed very positive results in the first half of 2016. The Steam Ovens trend is important and is a clear market driver. This high-value segment increased by more than 34% since last year. The feature is especially important in the Western European countries, where it exceeds already 10% of all ovens sales. It goes well with the overall trend toward multifunctional devices in the Kitchen and healthy lifestyles. GfK Panelmarket 28 CTR EU +34% STEAM FUNCTION Jan 15 - May 15 Jan 16 - May 16 Jan 15 - May 15 Jan 16 - May 16 STEAM FUNCTION 31.7 32.4 100% STEAM STEAM INJECTION STATE OF PLAY Consumers are willing to invest in top of the range ovens that provide them with great functionality as well as impressive design. Oven technology is evolving to offer consumers intelligent and intuitive help in the kitchen, making it much easier for homeowners to produce restaurant-quality food. The Internet of Things and the connected home is now becoming an important micro-trend and a game changer in the kitchen appliance business. As consumers become more “connected”, time scarce and energy conscious, they are more focused towards appliances that boast greater capacity, improved energy efficiency and flexibility. INNOVATIONS TO LOOK FOR AT IFA TIME SAVING SOLUTIONS Smart technologies will dramatically and fundamentally change how we live and work. Manufacturers at IFA are unveiling a number of connected appliances. These will appeal to consumers who value the associated time saving benefits. A recent survey showed that consumers believe they could save an average of an hour a week by controlling their appliances remotely via an app. INNOVATING @ IFA DEDICATED FOLLOWERS OF FASHION For built-in, stand out design directions for 2016 will be for minimalist and touch control appliances, with glass – black or white – being used to complement the overarching fashion for subtle and discreet handleless kitchen cabinetry. The key drivers for market growth, according to Britannia Living, are technological innovation and aesthetic design at the top end of the market. With cooking appliances becoming the focal point in their kitchen, colours will be a big trend as people want their appliances to stand out and make a statement in their homes. STEAM – HEALTHY AND QUICK While cooking with steam is still fairly a new concept in Western Europe there are strong signs showing that it will continue to grow and pick up momentum. Consumers want to be able to buy the complete package and so manufacturers are starting to offer matching vacuum drawers available to be sold with combisteam ovens. There are generally more built-in cooking appliances which incorporate functions such as steam cooking, sous-vide and food probes. CONTACT Natalia Andrievskaya Global Director - Major Domestic Appliances GfK Retail and Technology THE FUTURE We expect built-in ovens to drive category sales. Moving forward, design and functionality will be even more important. This category is probably one of the most significant when it comes to the connected world. The ability of being able to pre-programme and use ‘on-board recipes’, via a connected oven, will prove powerful with customers. STEAM OVENS BY GORENJE - THE WORLD’S GENTLEST TREATMENT OF VITAMINS Gorenje steam ovens have been perfected to help serve healthy meals any day of the week. With advanced steaming technology that uses a cloud of perfectly pure steam distributed evenly throughout the inside, the food is always juicy and full of vitamins. Now coming also from design awarded Gorenje compact steam oven, the food is not only a source of energy but also the origin of tastes, smells and pleasures. » HALL 1.1 / STAND 201 OVEN (HOA-P10PW7X) BY HAIER STOP THINKING, START COOKING After establishing a foothold in refrigeration, Haier has entered the cooking market, with ovens, in a choice of matte black or stainless steel finishes. The ovens feature ergonomic buttons and handles, while the intuitive touch screen uses white LED for better legibility. Haier ovens use pyrolytic, catalytic or hydrolytic technologies to do away with the need for hours of cleaning with chemical cleaners. » HALL 3.1 / STAND 109 IFA International • Tuesday 6 th September 2016 25

IFA International

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Preview Edition - 2018 Edition