1 year ago

Day 5 - IFA International

  • Text
  • Appliances
  • Products
  • Whirlpool
  • Global
  • Consumer
  • Berlin
  • Appliance
  • Consumers
  • Ovens
  • Electronics


KITCHEN LIFESTYLE FRIDGES & WINE CABINETS PRODUCT SPOTLIGHT LA SOMMELIÈRE WILL TAKE CARE OF YOUR WINE COLLECTION If you have a wine collection that needs looking after then turn to La Sommelière that has been providing specialist help to serious wine lovers and professionals for over 20 years. The French wine specialist is now selling its bespoke wine cellars in over 40 countries with a wide range of options for connoisseurs to choose from. Like the four new models in its Prestige range, the VIP315P, VIP265P, VIP315V and VIP265V, that can be adapted to a customer’s needs. Each come with their own solid beech accessories, including drawers, display shelves and bottle racks, for easier access to a customer’s collection. » HALL 6 .1 / STAND 115 UNIQUE SELLING POINTS 1 Large capacity The Prestige range of wine cellars can house between 265 (VIP265P model) and 325 bottles (VIP315P) in custom built modular displays each with low energy consumption of A and A+. 2 Wines on show The VIP315V and VIP265V models both feature fullyglazed doors and LED lighting that not only take care of your wines but show them off as well. 3 Temperature controls The wine cellars offer three different temperature zones: 17 and 19°C in the top section; 13 to 15°C in the middle section; and 7 to 9°C in the bottom section. AVINTAGE AV7XK, AV18CDZ AND AV60 CDZ Avintage is presenting three exclusively built-in and built-under wine cellar models at IFA: the AV7XK, AV18CDZ and AV60 CDZ. The AV7XK is a built-under wine cellar designed for 7 bottles, which fits well in a small space. It is easy to install and has plinth withdrawal, allowing the installation of a plinth for better visual integration. The AV18CDZ, is also a built-under wine cellar designed for 17 bottles that has an elegant design with the black glass door. There are two different temperature compartments, perfect for several types of wine. The AV60CDZ is a built-in model designed for 36 bottles and is also dual-compartment. Its 60 x 60cm HxD dimensions have been selected to fit with standard kitchen specifications.. » HALL 2.1 / STAND 201 UNIQUE SELLING POINTS 3 Adjustable temperature All models have an adjustable temperature range of 5°-22°C 3 Storage Flexibilty The AV18CDZ and AV60CDZ have dual compartments, perfect for storing different types of wine 3 Ergonomically Advanced The AV60CDZ fits a niche for a conventional built-in oven: H x D 60 cm. UNIQUE SELLING POINTS 1 Constant temperatures Fitted with 6th Sense Fresh Control technology means the unit can monitor temperature and humidity levels throughout the fridge. 2 Instant reaction When the fridge door is opened the machine will restore conditions to the correct temperature five times faster than previous models. 3 Freezer control The FreezeControl function maintains a constant temperature even during defrosting, hence protecting frozen food from freezer burn by up to 50%. WHIRLPOOL’S NO FROST FRIDGE AND FREEZER SOLUTION Revolutionary new technology is at the heart of Whirlpool’s top-of-therange Supreme NoFrost refrigerator. It is the first of Whirlpool’s range to be fitted with two separate no-frost systems, one for the fridge and the freezer. It makes the two compartments completely independent of each other ensuring optimum humidity and food quality in both and guards against frost in either section. Driven by the smart connectivity of Whirlpool’s 6th Sense Live technology it means users can have complete remote control of both units from their smartphone. » HALL 9 / STAND 101 28

BUYERS' GUIDE OVENS MARKET by Ovens in Western Europe realized a very pleasing turnover growth of 8,1% in the first half-year of 2015. Currently this high value segment stands for more than 56% of the Cookers/Ovens market. Premium features with a high convenience factor show an ongoing positive influence on the market development. Pyrolytic self-cleaning function continued to drive results as well as products with additional usage, like ovens with integrated steam function. Those multifunctional appliances also show a clear increasing share respectively trend within the Western European ovens market. OVENS WESTERN EUROPE Jan-Jun 14 Jan-Jun 15 7 11 92 89 with Steam Function without Steam Function Ovens with Steam Function Jan-Jun 14 Jan-Jun 15 THE FUTURE Consumers are looking for appliances that offer healthy cooking methods and we expect steam cooking to become more popular moving forward. Cooking with steam is all about enhancing the taste of food. Michelin-starred chefs have been using the sous vide method for decades, and consumers will be able to achieve restaurant-style food in the comfort of their own homes. Consumers will be clever about their choices, which will be based on value, reliability and performance. 22 CONTACT Friedemann Stöckle Global Director Major Domestic Appliances GfK Retail and Technology » HALL 1.1 / STAND 201 29 69 64 41 41 100% Steam Steam Injection Others By Simon King STATE OF PLAY The kitchen is often described as the heart of the home, and the centrepiece of most kitchens is a built-in or freestanding cooking appliance. As most of us spend so much time cooking, it’s important to make the right choice of cooking appliance to suit your home and lifestyle. In recent years there has been a trend towards electric ovens, partly because of an increase in the number of built-in appliances where installation of electric ovens can be more convenient. Also electric ovens are perceived to give a more even heating; although heating performance is as much down to oven design as fuel type. KEY INNOVATIONS TO LOOK FOR AT IFA TECHNOLOGY A MAJOR DRIVER As technology has advanced, programs have improved to enable the user to recreate meals with the same results that would be achieved by a professional chef. The consumer can now prepare dishes which are much more extravagant than ever thought possible with a variety of appliances on offer to help them achieve this, from induction hobs to combination steam ovens with pre-set recipes and combination microwaves. For instance, Miele’s CulinArt Ovens have 25 automatic programs as well as the ‘Moisture Plus’ feature, which delivers targeted bursts of steam to enhance baking and roasting results. ENERGY EFFICIENCY KEY TO THE COOKING MARKET Energy efficiency has become highly important to consumers as energy costs continue to rise and consumers become more aware of protecting the environment. Eco-friendly ovens will automatically have a lower running cost and the user can benefit from faster running times. As homeowners rely more and more on appliances, when they replace an exisiting product or invest in a new kitchen, you can encourage them to look for energy efficient appliances that will suit their individual needs with features that can help to save energy and their money in the long run. The European Union energy label for electric ovens gives an indication of energy efficiency in relation to the size of the oven. Consumers will save money on both the purchase cost and running cost if you buy the smallest oven to suit your needs. INNOVATING @ IFA PROCOOK COMBI STEAM OVENS BY GORENJE These combined steam ovens afford three operation modes: steam cooking, hot air cooking/roasting/baking, and a combination of the two. The food will be cooked just right and never soggy as the droplets generated upon contact between pure steam and cooler chunks of food are immediately vaporized due to the action of the bottom heater. Built-in cookbook offers almost 100 recipes with fully automatic pre-set processes for perfect results. » HALL 1.1 / STAND 201 THE SMART OPTION Innovation is rife in the cooking market and the category is well represented at IFA. Manufacturers show a raft of new cookers and hobs in Berlin. SmartCook, a new induction hob range, has been unveiled at IFA by Whirlpool. The company says that special sensors accurately control temperature, while unique cooking programs guide you through food preparation and flexible cooking zones. CULINART BY MIELE With Moisture Plus, dough rises to perfection when exposed to moisture and, towards the end of the process, higher levels of humidity lend bread and rolls a crisp, glossy crust. During roasting, adding moisture at the beginning of the cycle ensures that fat is released and that the roast later becomes beautifully crisp and succulent. » HALL 2.1 / STAND 101 IFA International • Tuesday 8 th September 2015 29

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