1 year ago

Day 5 - IFA International

  • Text
  • Products
  • Berlin
  • Electronics
  • Global
  • Digital
  • September
  • Mobile
  • Consumer
  • Consumers
  • Audio


HOTELS / RESTAURANTS / BARS WHERE TO GOIN BERLIN WHERE TO GOIN BERLIN CLUBS / EVENTS / SHOPPING / CULTURE The world’s leading travel trade show, ITB is held in Berlin in March. With nearly 170,000 visitors, more than 11,000 exhibitors from 180 countries and 160,000 sq.m in exhibition space, ITB Berlin enjoys worldwide media recognition and offers comprehensive support for all marketing questions exhibitors might have. ITB Berlin is organized by an experienced exhibition management company– namely the same Messe Berlin that we know from IFA. Klaus Laepple President of BTW, is also the Chairman of the Advisory Board of ITB World Champion Travellers, Germans Are Equally Good Hosts IFA International chats with Klaus Laepple, President of BTW, the Federal Association of the German Tourism Industry. Mobility and travel play an important role in Germany. For years, the Germans have been world champions in travel. Germany itself also is a destination for guests from home and abroad and becoming increasingly popular. In addition, in Germany each year, more than 150 million business trips are recorded. People want to be mobile, traveling to learn, meet friends and business partners and meet new people and cultures. The goal of the Federation of German Tourism Industry (BTW) and its members is to make this possible. About 40 of the largest companies and organizations from all sectors of the tourism industry in Germany are behind the BTW. Their sectors of influence range from air, road and rail traffic to hotel and catering to tourism marketing – and include private transportation and private tourism as well as the business travel sector. Klaus Laepple President of BTW Since its founding in 1995, BTW is the association serving the common, overarching interests and needs of the tourism industry. The tourism industry represents more than 8% of the German GDP. You underlined how important Berlin is for events such as IFA. What makes Berlin such a good setting for the world’s top consumer electronics show? Berlin is a magnet for professional exhibitions and you probably recognize many of the famous events held here in addition to IFA Berlin. We say “Berlin is In.” Berlin is, of course, an attractive city, a world class city. It’s geographically well located. The cost is affordable, and, in fact, very attractive when compared to many other cities. Traffic is very good when compared to elsewhere. And on 3 June 2012, our new airport, the Berlin Brandenburg Airport will open. We’re very happy for everyone to come to Berlin. We hope in addition to the time spent at IFA that everyone takes an extra day or two or three to see what Berlin is all about. We’re very proud of IFA (and our other great trade shows) and I think that the decision to hold IFA each and every year has been the right one. 44

WHERE TO GOIN BERLIN International Hotels In the heart of the city The Azimut Hotel Kurfürstendamm, located in the metropolitan heart of Berlin’s western district is only a few steps from the Gedaechtniskirche and the legendary Café Kranzler. The day starts in our firstfloor breakfast room, whose oversized windows look out onto the lively Kurfürstendamm shopping street. The hotel makes its guests feel at home in one of the 130 modern guest rooms, each one with Cable TV and free WIFI, specially designed for guest comfort. Catch the last opportunity to visit the Queen musical We Will Rock You and receive a VIP gift bag - while stocks last! More information of AZIMUT Hotels and the musical package can be found at! AZIMUT Hotel Berlin Joachimstaler Strasse 39-40 D - 10623 Berlin Phone: +49 (0) 30 889 110 Metro : U Kurfürstendamm U1 S Zoologischer Garten S3 S75 S5 Restaurants Reach for the sky The solar sky lounge & restaurant is situated close to the Potsdamer Platz, right in the heart of Berlin. This classic rooftop location is on the 16th and 17th floors of the apartment building across from Anhalter Bahnhof train station. The venue is a melting pot for creative people from Berlin – and from just about any imaginable place on earth, especially during IFA. Stresemannstrasse 76 10963 Berlin - Germany Phone: +49 (0)163.7652 700 Metro : S Anhalter Bahnhof S1 S2 Visit a Legend in the City: the Hard Rock Cafe Berlin Come and take a look at the new and modernized Hard Rock Cafe, right on the Ku’damm - Berlin’s famous shopping street- with its stunning wraparound balcony and breathtaking views to the Memorial Church. Enjoy the delicious American specialties, such as homemade Hickory- Smoked Bar-B-Que Ribs, tasty salads, or the Legendary Burgers. Sit amongst the star memorabilia with one of Hard Rock’s classic cocktails and view all your favorite videos. Also, the Hard Rock Cafe in Berlin has live music on Thursday evenings and DJs on Fridays. A place not to be missed on your next trip to Berlin! Hard Rock Cafe Kurfürstendamm 224, 10719 Berlin Phone: +49 (0) 3088 4620 Metro : U1 - Uhlandstr. U1/U9 - Kurfürstendamm Bars At the famous Hotel Q! bar At night, the Hotel Q!, bar is for members and hotel guests only, and everybody seems to want to be part of it. This is not surprising considering that celebrities like The Prodigy, Miuccia Prada, Drew Barrymore, Brad Pitt, Angelina Jolie and Quentin Tarrantino frequent the place. In the lounge area, the guests can choose to get spoiled by the fantastic cuisine with dishes as extraordinary as the hotel itself, ranging from Asian to South IFA International • Tuesday 6 th September 2011 45

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