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Day 6 Edition - IFA International 2017

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NOMADIC LIFESTYLE ACCESSORIES PRODUCT SPOTLIGHT SPECK BACKPACKS FOR CONNECTED MOBILITY Speck, the creator of tech travel backpacks, launched a new range at IFA 2017 that is aimed at mobile users who want to carry their laptops, tablets and portable devices while on the go. The Ruck backpack features a rear-padded laptop sleeve that holds up to a 15-inch laptop, while there’s extra space in the rear compartment for notebooks, books, and more. A second zippered compartment features a soft-lined tablet sleeve to secure and protect an iPad or e-reader. The Ruck also has pockets to store pens, charging cables, and a clip to keep keys from getting lost. A zippered pocket on the bag’s front flap provides storage for headphones, phones and much more. » HALL 7.2c / Stand 109 KEY SELLING POINTS 1 Availability - Origami for Apple iPad is already available in most Apple resellers 2 Reliability - Comes with a lifetime warranty 3 Design - Range of metallic, original soft-touch finish, and lambskin colour options KEY SELLING POINTS 1 Fits and protects most 15-inch laptops 2 Soft-lined tablet sleeve to secure and protect an iPad or e-reader 3 Front flap pocket provides storage for headphones, phones and more PIPETTO ORIGAMI BRINGS OUT iPAD’S BEST SIDE Pipetto London has introduced a new, uniquely designed case for the new Apple iPad that company designer and Managing Director, Chantal Therien, describes as “like the Apple Smart cover on steroids.” The highly adaptable Origami case includes two innovative wide base positions for extra stability, transforming the case into a perfect stand for using the device on a tray table while commuting, or watching Netflix in bed. Available in a range of stylish finishes, the range was first launched in mid- 2017 and is being showcased at IFA for the first time, where it’s pitched at buyers of the latest 9.7- to 12.9-inch iPads. » HALL 15.1 / Stand 172 CONNECT IT WITH QUALCOMM QUICK CHARGE 3.0 This travel USB charger boasts Qualcomm Quick Charge 3.0 technology, for powering and charging mobile phones, tablets, action cameras, e-book readers, MP3 players, game consoles and many other portable devices at home, office and on the go. Certified and approved by Qualcomm to support Quick Charge 3.0 charging, the device allows up to 75% faster charging than conventional USB chargers. While the charger has two USB outputs for charging up to two devices simultaneously, users can also charge large devices such as tablets requiring a charging current of up to 2.4 Amp, as well as mobile phones with a current of 1 Amp. This charger is perfect for travelling, especially for its wide range of input voltage, even in countries with a lower-input voltage standard. » HALL 3.2 / Stand 120 KEY SELLING POINTS 1 Anodised aluminium – contemporary styling with 12 colours to work with any ensemble 2 Replaceable battery – twist and open casing to replace the battery 3 Waterproof– will survive a fall in the bath tub ORBIT FINDS KEY – AND PHONES KEY SELLING POINTS 1 Quick Charge 3.0 for up to 75% faster charging 2 Charges large devices such as tablets requiring a charging current of up to 2.4 Amps 3 Handles wide range of input voltage for users who travel Crafted from anodised aluminium, with waterproof casing and a replaceable battery, Orbit helps users find their keys, find their phone – and even take a selfie. The device is attached to a key ring so when keys are lost, the device can be tracked using a free online app that works on both iPhone and Android. If keys disconnect from the Bluetooth range (30 metres), their last known location will also be shown on a map via GPS tracking. Meanwhile, users who can't find their phone can use their Orbit Keys to make their phone ring, even when on silent. Just press the button on the Orbit to find phones fallen behind the sofa or hidden under an item of clothing. One click on the Orbit also takes selfies from a distance. » HALL 15.1 / Stand 162 20

Region SPOTLIGHT ON JAPAN Japan Home Appliance Market is Back to Growth Right now there are winners and losers in Japan, research shows The decline in sales of home appliances of the past few years in Japan, was reversed in 2016. Meanwhile the Consumer Electronics market is experiencing demographic shifts that are bringing both highs and lows. The Japanese consumer appliance market saw a return to volume growth in 2016, having seen sales suffer from the impact of the VAT increase implemented back in 2014, according to research by Euromonitor International. A significant rise in sales in 2013, as consumers rushed to buy appliances before prices went up, led to a drop in demand in the next two years. But in 2016, several categories saw a turnaround, particularly major appliances including fridges and washing machines. Home appliance sales are expected to shrink in the short-term however, the effect of an ageing population and diminishing household space on large appliances including fridges and washing machines. It has a wide-ranging offer in consumer appliances, but expansion in its core personal care appliances particularly has brought strong growth. The consumer electronics retail market in Japan, meanwhile, saw a decline in 2016 – but the decline related to changing consumer habits and demographic shifts, rather than any perceived long-term downturn, according to research by Euromonitor International. The decline was, in-part, down to an ongoing shift towards the smartphone as an all-in-one device, which means that many consumers are buying fewer items. Countering the decline, however, is a sharp increase in sales of wearables. There was an increase in the number tourists visiting Japan to go shopping during the review period – particularly from China – encouraged by a weak yen and relaxed duty free and visa regulations. So many leading electronics and appliance specialist retailers targeted Chinese tourists by offering multilingual sales staff, targeted discounts and additional duty-free payment counters. But a now strengthening yen and a slowdown in China's economy will reduce this trend. Apple enjoyed a double-digit retail volume share in 2016 but was the only top-10 player to gain share – the Apple Watch particularly appealed to retail tourists. Domestic players including Sharp, Sony and Panasonic remain strong through innovation and product development. SELECTED JAPANESE EXHIBITORS AT IFA THE INTERNET-CONNECTED PROJECTION ROBOT Tipron, the home robot from Japanese consumer electronics company Cerevo, can project an 80-inch screen from a distance of three metres. He can move around the home and project content – including movies, pictures and web pages – on to any flat surface. The user can pre-set Tipron to select the type of content, and when and where it will be shown. With its adjustable projector head, Tipron can project at any angle on to any flat surface – for example the ceiling, enabling the user to watch movies in bed. Tipron can be useful in business, helping with presentations; or at parties, playing music and videos tailored to the tastes of party guests. Hall 26a / Stand 124 SKIN THAT CONNECTS TO THE INTERNET Smart apparel company Xenoma is debuting its e-skin apparel at IFA. It incorporates stretchable sensors and electronics, which detect the user's movement while maintaining the comfort, durability and machine washability of a regular shirt. E-skin apparel provides intuitive and immersive input for interacting with virtual reality content and games, as well as means for analysing exercise and athletic sports. Xenoma’s e-skin and software developer’s kit (SDK) supports application development using Java SDK, Visual C# and Unity. The company has also added new features to its software to interface with the Microsoft HoloLens on the Universal Windows Platform (UWP). Hall 26a / Stand 126 THE RIGHT CAMERA FOR TOUGH CONDITIONS Sony has announced at IFA the RX0 camera, which marries the Sony RX series with advanced photo and video capabilities, compressed into a robust and ultra-compact body. The RX0 can shoot still images and video. Its miniature dimensions and all-around versatility allow the user to approach unique photographic and videographic challenges in new ways, with high-quality results. The RX0 is well suited to multi-camera shoots. Sony's wireless radio commander, the FA-WRC1M can be used to trigger up to fifteen RX0's simultaneously, while Sony's PlayMemories Mobile app allows up to five RX0 models to be connected and controlled wirelessly from any paired device. The camera is waterproof, shockproof and designed for filming in tough conditions. Hall 20 / Stand 101 IFA IFA International • Wednesday • Monday 64 th st September 2017 21

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