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Day 6 - IFA International

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Official Daily News

Official Daily News Source f or International Visitors at IFA News CITYCUBE BERLIN ON-SCHEDULE FOR 2014 Three months have passed since the topping-out garland was hoisted onto the roof of CityCube Berlin. Since then the face of Berlin’s new venue for congresses and trade fairs has changed almost daily. In the meantime the roof of the building has been sealed and the facade, consisting of concrete, glass and fabrics, is currently nearing completion. Inside the building work on the technical installations is now fully underway. When this multi-purpose hall opens in March 2014 it will be able to host events with up to 11,000 participants. Every since the foundation laying ceremony in July 2012 the CityCube has attracted keen interest both at home and abroad. A substantial number of bookings have already been taken for events in 2014 and 2015 and even as far ahead as 2022. Dr. Christian Göke, Chief Executive Officer of Messe Berlin, said: “We can justifiably say that even before its completion the CityCube Berlin has taken up its position on the market for national and international events.“ Sound United Expands into International Audio Market The audio company makes its IFA debut and demos an array of personal audio systems Kevin Duffy President of Sound United Southern California-based audio company Sound United is expanding its presence into the international market, participating for the first time at IFA. The Sound United family of audio brands includes Definitive Technology, a 25-year veteran in the high-end home audio space; Polk, an audio brand with more than 40 years' experience pioneering highquality personal audio; and Boom, a portable audio brand targeting the youthful actionsports orientated consumer. According to Kevin Duffy, President of Sound United, the company’s presence at IFA reflects the significant commitment and investment the company is making to expand its awareness and distribution. “Firstly, we wanted to expand overseas so IFA made a lot of sense to us,” he said. “Secondly, we’re launching a very broad assortment of new products. Sound United recently signed an agreement with Xbox to develop and launch headphones and a soundbar to go with Xbox One, which is launching in November. “That is a great opportunity,” said Duffy. Other products on show at IFA include the Sound Cylinder from Definitive Technology – which dynamically upgrades the sound of a tablet – plus the Polk Heritage collection of headphones, which features a vintage aesthetic. Duffy is adamant that Sound United’s first IFA has been a positive experience. “We have met with a lot of great distribution partners,” he said. “I came to see whether this was a worthwhile investment and it certainly has been.” Hall 3.2 Stand 205 Marrying TV Form and Content DisplaySearch focuses on industry in transition Three conference sessions hosted by DisplaySearch at IFA provided an assessment of the global TV industry. There is a general shift in strategy from selling more boxes to selling them profitably. 4K2K and OLED were introduced to retail in 2013 in order to revive consumer interest in the big screen. Paul Gray, DisplaySearch’s Director of European Research, is wary of the industry getting ahead of itself and compares the status quo to the audio industry in the 1980s. Then, CD was introduced, followed by eight or nine different formats which soon disappeared. “We’re at this CD moment in TV now,” says Mr Gray. “Just like CD, the matter of content comes up. Very little was available in Super Audio CD and that is the situation we face with 4K2K.” The lesson to be learned from the introduction of 3D TV in recent years, is that in order to sell consumers an enhanced experience there has to be an improvement. Paul Gray Director, Displaysearch “There is a general shift in strategy from selling more boxes to selling them profitably” I FA international IFA International is a CLEVERDIS Publication - 65 avenue Jules Cantini - Tour Méditerranée – 13006 Marseille, France • Tel: + 33 442 77 46 00 • Fax: + 33 442 77 46 01 • SARL capitalised at €128,250• VAT FR 95413604471 • RCS Marseille 413 604 471 • • • During IFA: Press Center – Hall 6.3 – Room 401 • Tel: +49 (0)30 3038 81362 • Fax: +49 (0)30 3038 81372 • • • Publisher: Gérard Lefebvre • Publishing Director: Jean-Guy Bienfait • Managing Director: Jean-François Pieri • Project Manager: Bettina Badon • Editor-in-Chief: Richard Barnes • Managing Editor: Bob Snyder • Editorial Coordination: Bianca Newby, Uta Morawietz • Editorial team: Stuart Braun, Neil Cole, Conor Creighton, Neil Crossley, Sophie Layer, Julian Newby, Viktoria Pelles, Gary Smith, Johanna Stephens • Photos: David Nivière • Art Director: Hélène Beunat • Design & Page Setting: Patrice Bosch, Guillaume Kaercher, Guillaume Vinrich • Webmaster: Benjamin Ras • With the participation of: Calypso Barnes, Mario Kapp, Anja Kühner, Veronika Meier • To contact them : first name.last • Cover: © Cleverdis © CLEVERDIS 2013 - Registration of Copyright September 2013 • Information presented in this publication is purely indicative in order to illustrate subjects contained therein. 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If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. ERRATUM In Monday 9 th september edition of IFA International it was accidentally stated that CNC’s three production lines have a capacity of 80,000 units per month. This should have read: CNC has 26 product lines with a capacity of 6.3M units per year. 6

News Highlights of the “World’s Smartest Show” IFA Director Jens Heithecker – on the 2013 edition As the world’s most important event for the consumer electronics and home appliance industries, IFA continues to grow. But what have the key trends been this year? We put the question to IFA Director Jens Heithecker. The most important word for IFA is “Global”. The trend for IFA towards becoming a global platform has been evident over the years, but this year the trend has been confirmed and our global functions have been reinforced. We had more international media representatives here than ever before, more exhibitors, more people from the headquarters and of course more global trade visitors. IFA is the leading global show for consumer electronics and home appliances. In one way this is not surprising. It’s a logical development, not a revolution… the show is developing over time and we are gaining global grip. We could feel that in the past, but this year, everyone can see the proof. On the other hand, it is surprising due to the situation of the TV manufacturers. It has been important for these manufacturers to sense the mood of the market for the next six months. We are very proud that we have been able to create this atmosphere, giving the feeling to the markets that now it’s time to be positive for the next season. But there had been some hesitation in the market… Indeed. On the first day, one could still feel the concerns of a number of players, given the market development during the first half of the year. Many companies have been investing heavily in new products, and they were anxious to see what the feedback would be like for new TV technologies – especially Ultra HD. The market players wanted to know if they could bring the market to a new level of energy after what has been virtually a lost year. And it has happened. In the second day or even at the end of the first day you could feel it in the show. The retailers are very open to these new technologies, and so are the consumers. For many members of the public, it was the first time they had seen UHD TV. Their eyes were wide, and they were saying, “Wow, what an image”! These first reactions were transported to the retailers, buyers and the industry. In a very important part of the industry – the TV sector – and they understood they had the next right product for the market. IT has been growing as part of the recipe, but now telecoms as well. This is a big change in the playing field… Yes. Technically, the Consumer Electronics industry is absorbing wireless technologies and IT technologies. Ten or fifteen years ago, some IT and telecom players had the very strong opinion that they would be in pole position for the consumer markets of the future, but that didn’t happen. We at IFA expected a different development. We expected that the strength of the Consumer Electronics industry, its experience in how to act with consumers and react to consumer expectations, how to integrate new technologies into consumer devices, and how to bring the product to the consumers in terms of distribution… would give it the edge. Now, the result is that today wireless and IT “(…) today wireless and IT technologies have become natural parts of the Consumer Electronics eco-system (…)” technologies have become natural parts of the Consumer Electronics eco-system. So this is one of the reasons why we believe it’s the right time to start this cooperation with our new partner, the CTIA – the wireless industry association in the USA. The new hall – the City Cube – will be open in time for IFA next year. Please tell us more about this. We are very, very happy that we can enlarge our capacity next year by at least 6,000 sq. m. There will be two levels available with this capacity in the new building. For the moment we plan to use the upper level for exhibitors, and the lower level may act as a conference centre. This year, we had more and bigger conferences than ever before, and as the ICC will be closed for renovations next year, we will need space for this, as we plan to have an even more important convention next year. TH Lam President of TongFang Global Ltd Hall 25 Stand 131 IFA International • Wednesday 11 th September 2013 7

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