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Day 6 - IFA International

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News IFA Energises Global retail As we enter the last day of this year’s bustling IFA, its Executive Director, Jens Heithecker comments on the growth in global trade, and gives his opinion on the 2011 vintage … IFA has energised global retail – in one sentence, that’s the result. What the exhibitors and the media were able to give, to the retailers and the buyers especially, was the feeling of high demand for new, innovative products international Official Daily News Source for International Visitors at IFA IFA International is a CLEVERDIS Publication 65 avenue Jules Cantini - Tour Méditerranée – 13006 Marseille • France Tel: + 33 442 77 46 00 • Fax: + 33 442 77 46 01 SARL capitalised at e128,250 - VAT FR 95413604471 / RCS Marseille 413 604 471 • During IFA: Press Center – Hall 6.3 – Room 401 Tel: +49 (0)30 3038 81136 Fax: +49 (0)30 3038 81146 • Publisher: Gérard Lefebvre • Publishing Director: Jean-Guy Bienfait • Project Manager: Bettina Badon • Editor-in-Chief: Richard Barnes • Associate Editor: Béatrice Bernard • Editorial team: Neil Crossley, Mark Dezzani, Max Leonard, Julian Newby, Gary Smith, Bob Snyder, Joanna Stephens • Photos: Didier Baverel • Videos: xTrem Productions • Art Director: Hélène Beunat • Design & Page Setting: Guillaume Kaercher, Valentina Russo, Guillaume Vinrich • Webmaster: Benjamin Ras • Marketing Manager: Jean-François Pieri • With the participation of: Selim Ben Amara, Sichao Guo, Kai Karolin Hüppe, Raphaël Pinot, Masha Polshinskaya, Marjorie Sanch, Kirsten Vandenberghe To contact them : first name.last • Photos. Pages 26, 27, 28, 29: ©, © © CLEVERDIS 2011 - Registration of Copyright September 2011 Information presented in this publication is purely indicative in order to illustrate subjectts contained therein. No guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used for professional or commercial ends. While all efforts have been made as to accuracy and pertinence of content and data contained in this publication, CLEVERDIS may in no case be held responsible for the consequences, whatever their nature may be, that may result from the interpretation of this data or content, or any eventual errors therein. Any reproduction of the content of this publication, even partial, by any means whatsoever, is strictly prohibited without the prior autorisation of the publisher. Any copy, whether by photography, photography film, magnetic tape, disc or other means constitutes a forgery, liable to punishment under French law according to the legislation of 11th March 1957 covering copyright. All brands cited in this publication are registered trade marks and/or belong to companies which are their respective proprietors. The publishers and editorial staff decline all responsibility as to opinions formulated in this publication by those interviewed or cited therein. Their opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts, photographs and other documents supplied by those included in the encyclopaedia imply the acceptance by their authors of their free publication therein. Documents and photographs will not be returned. It should be understood that this publication contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. ErrATuM: Please note that … In IFA International’s Day 5 edition, page 15, we mistakenly stated that TongFang Multimedia company is owned by ShenYang university. TongFang is in fact supported by TSINGHUA University. presented here in IFA. I’ve had excellent feedback from our exhibitors’ sales staff. What are the growth figures this year? There has been an unbelievable growth in international attendance this year, but especially by trade visitors. The share of international trade visitors has increased by 45%. So, the trade has not been hesitant, as one might have expected in the current market. How do you explain this? This market is not weak, it is more competitive than ever, and if a market is growing more competitive then you have to be better informed to survive. Where’s the best place to get informed? At IFA. You have all the main manufacturers, with new product lines and the right people who can give you the As the gates of IFA 2011 open for the last time today, it’s time to take stock of industry reaction to this year’s event. Dr Rainer Hecker, Chairman of the Supervisory Board of the industry association the gfu, which organises IFA, says despite an uncertain global economic information for the future. What trends have you spotted? We’re getting more interest from trade visitors and exhibitors in telecommunications and IT. Convergence is now, but this doesn’t mean the TV makers are going in the direction of IT. IT and telecommunications are coming in the direction of consumer electronics manufacturers, because the best distribution network is more or less that of the traditional consumer electronics industry. And the IT and the telecommunications industries have learned it’s not only about converging technology, it’s about converging markets. If you want to be successful you have to look for distribution – and distribution is IFA. How best would you describe IFA 2011? Two years ago we claimed IFA climate, IFA has been a huge success. IFA got off to a record start with more space and more exhibitors. Pre-bookings from international journalists and dealers were much higher than last year. The show has given a very strong impetus to our business. We succeeded in convincing the dealers to order. I hope with these first orders from the dealers we can also convince was going global, discovering global markets. We started with the industry and the media, covering the globe from the manufacturing and the consumers to buy, thanks to the new designs and innovations offered by manufacturers. At IFA, the exhibitors, journalists and dealers are happy, as IFA puts a positive spin on the market. On the industry side, we have done our homework: attractive prices — not cheap, but attractive prices — new applications, products with special benefits and added value. From that point of view we can be happy with the success we have achieved amid this difficult mix of economic risks. Your association must be happy with the result of IFA this year, given the huge increase in the share the media side. This year, we fulfilled the third side – the retailers and buyers, and we’re very happy with this development. “We Can Be Happy” Success amid a “mix of economic risks” Dr rainer Hecker, Chairman of the Supervisory Board of the industry association the gfu Jens Heithecker IFA Director of international trade visitors ... Yes, we are! The increase in international interest is thanks, on the one hand, to our annual international press event, which for the past four or five years has taken place in April every year — except last year, due to the Icelandic volcano. Our very strategic partnerships with international dealer associations around Europe have also helped their members better understand that they have to come to IFA in order to see the latest products. After the big success of its jubilee edition in 2010, this is another record year in many ways. With this tailwind, we should be optimistic for the coming holiday season. IFA International • Wednesday 7 th September 2011 3

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