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Day 6 - IFA International

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HOTELS / BARS / RESTAURANTS WHERE TO GOIN BERLIN NIGHTCLUBS / EVENTS / SHOPPING IFA is not only the place to be for real business deals in the fi eld of Consumer Electronics and Home Appliances, but also a marvellous occasion to discover one of the most beautiful cities in the world. IFA International and its site have the pleasure of helping you discover Berlin and enjoy its multiple cultural, culinary and “fun” facets. The goal of is that you take full advantage of this fantastic city and perhaps lenghthen your stay! To help you, you will fi nd in the following pages and on our site all that you will need to organise your stay – notably with some wise words from those who “made” Berlin. Quiet days in Berlin by Gerard Lefebvre, publisher of IFA International and My Professional life has led me to travel the world, over more than 30 years, from trade show to trade show, always in the quest of the latest technological innovations, following the evolution of company strategies, analysing and decrypting every event and message in order to fulfil my role as a “business networking catalyst”. Gérard Lefebvre This has allowed me to make a short list of the most pleasant destinations in terms of creating a blend of “professional efficiency and personal pleasure”, and Berlin no doubt arrives at the head of the list. Whether vendors, trade professionals, analysts and the press, we are all, by essence, short on time, working and travelling a great deal, sometimes to the detriment of our private lives. When we participate in a show like IFA, which is held in a city as attractive as Berlin, and in addition at such a pleasant time of the year, it would be a sin not to take advantage of this. This city offers a pallet of potential pleasures for practically all age groups, all characters (from party animals to the more quiet), and all situations of private life. Singles will have no problem in finding ways to amuse themselves in the evening, while spouses with partners at the IFA all day can take in the sights of this city, filled with history, culture and romance, meeting in the evening in one of Berlin’s wonderful night spots. Why not add a few days to one’s stay to take full advantage of the city? For those tempted by the idea, I have transformed myself, for just this moment, into a “special advisor” for your trip to Berlin! I suggest you firstly discover Berlin by the Spree. The boats leave from Charlottenburg, allowing you to get a unique view of the city from its waterways, all the way to Jannowitzbrücke. When you alight, take the time to visit Alexanderplatz, one of the highlights of Berlin. As your appetite stirs, take a taxi to the KaDeWe, a department store whose likes are rarely seen in Europe, and whose eighth floor houses a number of restaurants offering wonderful dishes and wines at very affordable prices. Once satiated, you must take the time to scour the seven remaining floors of the KaDeWe, a magnificent world of brands bringing you the best of beauty, fashion and lifestyle. Following this, your feet should still be able to carry you as far as the Zoologischer Garten, where you will discover, with surprise, a number of very rare animals. The park is magnificent, and, still on foot, from here you are able to reach Budapester Strasse. One of Europe’s top hotels, the InterContinental, can be found here, and whether you arrive in time for afternoon tea or an aperitif, you should not miss the legendary “Marlene Bar”. Where to dine? The choice is vast. If you don’t feel like going any further, why not take advantage of “Hugos” at the InterContinental (touting one Michelin star)? If you would like to go somewhere more “fun”, head for the famous Kurfürstendamm, and when you reach George-Grosz-Platz take Schlüterstrasse in the direction of Savignyplatz. There are numerous great “finds” here and if you happen upon the “NU”, there is a good chance you will come face to face with the team from IFA International, who regularly frequent this “fusion” bar/ restaurant after their late night deadline. Perhaps we will see you there! ERRATUM : In yesterday’s edition of IFA International it was mistakenly reported that Mr. Heddo Siebs is the CEO of the Grand Hyatt Berlin, and that he received the Hotelier of the Year Award. Mr. Siebs is the Hotel’s Director. The CEO of the Grand Hyatt Berlin is Mr. Fred Hürst (see photo right). Mr. Hürst is the recipient of the Hotelier of the Year Award for 2010. We apologise for any inconvenience caused by this error. Fred Hürst (see photo right), the general manager of the Grand Hyatt Berlin and regional vice president of Hyatt was named “The Hotelier of 2010” in Germany. The prize, established by the German specialist newspaper Allgemeine Hotel-und Gastronomie- Zeitung and the publishing house Deutscher Fachverlag, is awarded annually for outstanding achievements in the hospitality industry. Fred Hürst General manager of the Grand Hyatt Berlin and regional vice president of Hyatt 44

WHERE TO GOIN BERLIN International Hotels The Crowne Plaza Hotel — it has it all The Crowne Plaza Hotel, in the centre of the city, is one of those rare business hotels that has it all. The hotel is centrally located in the heart of the city at the Kurfürstendamm, a few steps away from the famous KaDeWe department store and the Memorial Church. There are 423 comfortably appointed rooms, including 11 suites that are fully equipped to ensure guests an enjoyable stay. Special high-tech touches will be appreciated by IFA delegates, including high-speed internet and internet-accessible television. For those who wish to hold last-minute sales meetings, there are 14 function rooms including a conference centre. The wellness area with indoor pool, sauna, solarium, and massage, as well as the fitness centre, can help guests relax at the end of a long day at IFA, Excellent American cuisine is served at Wilson’s, the hotel’s restaurant. Regional specialties are served in the Pinte, while at the Kemmons Bar guests can finish every night in style. Crowne Plaza Berlin City Centre Nuernberger Strasse 65 , 10787 Berlin Phone: + 49 30 21007-0 Metro: U Zoologischer Garten U2 U9 U Wittenbergplatz U1 U2 U3 S Zoologischer Garten S5 S75 S9 Restaurants Fridays@Quarré — excellent wines at half price Every Friday the sommelier of the Restaurant Quarré in the Hotel Adlon Kempinski, offers all the treasures from their wine cellar at half price. The impressive selection of wine comprises 650 superior wines from the Old World and the New World, from frizzy Riesling to full-bodied Bordeaux wines. The wines will be complemented by a weekly changing three-course menu provided by head chef Sebastian Völz who breathes new life into classic dishes including Entrecôte Café de Paris, Sole Colbert, Fillet of Beef Rossini and Lobster Thermidor with truffles au gratin. Deserts include Crème Catalan, Crèpes Suzette with vanilla ice cream and Rice Pudding Trautmannsdorf. The price for the menu is €56 and each bottle is sold at half price. Hotel Adlon Kempinski overlooks Pariser Platz and Brandenburg Gate. Hotel Adlon Berlin, Unter den Linden 77, 10117 Berlin Bars The Bar am Lützowplatz – “champagne par excellence” The Bar am Lützowplatz is a bar with a difference, considered by some as an architectural masterpiece. it also specialises in champagne, offering over 140 varieties. An extended happy hour will get visitors into the right mood for an evening out after a long day at IFA; or stay for the whole evening and enjoy the live music for which the bars is famous, having hosted such greats as Ella Fitzgerald, Ray Charles and Lenny Kravitz. The Bar am Lützowplatz is IFA International • Wednesday, 8 th September 2010 45

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