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Day 6 - IFA International

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PRODUCT TRENDS A BRAVIA NEW WORLD SONy'S W5810 AND Z5800 mODELS fEATURE BUILT-IN fREESAT The new W5810 and Z5800 Bravia TVs have freesat built in, offering over 140 free TV and radio channels. The package includes over 70 hours a week of free HDTV, with no subscription costs. "The new freesat Bravia TVs have an integrated DVB-S2 tuner, so there's no need for a set-top box or cables cluttering up your living room," said Hiroshi Sakamoto, Sony's Vice- President of TV Marketing Europe. "The Bravia W5810 Z5800 series also has a superb Full-HD 1920 x 1080 pixel resolution and is packed with the latest picture and motion technology from Sony. Now, for the first time, you can really watch free satellite HDTV as it's meant to be. Freesat also gives you quick and easy access to a whole range of TV channels — and there's a handy EPG [electronic programming guide] too." "As freesat is a satellite service, there is capacity for any future expansion of HD services, meaning that consumers will be able to receive more HD channels as they become available," Sakamoto added. Freesat covers 98% all homes in the UK, so it is an easy way to switch to digital TV and radio, especially in out-of-coverage areas. "The BRAVIA W5810 and Z5800 TVs provide an amazing, immersive HD viewing experience for TV, sports, movies and games," Sakamoto said. "And now, with an integrated freesat receiver, viewers can easily access a huge choice of free HD content to watch in incredible HD detail." He added that Bravia also includes Motionflow 100Hz technology with imageblur reduction for sharper, smoother images with fastmoving action. Hall 4.2 / Stand 101 JVC mONITORS PROVIDE 90% ADOBE RGB COVERAGE JVC has announced the introduction of its second XIVIEW brand monitor, the LT-32WX50. With a thin and lightweight design — 6.4mm and 5.7kg respectively — LT-32WX50 is a 32-inch LCD monitor that can be installed anywhere in the home by integrating itself into walls, ceilings and furniture. In addition to the Full-HD panel with LED edge-lighting system, the LT-32WX50 features JVC's original picture engine, the New DynaPix HD. The latter's 4000:1 native contrast ratio and wide colour gamut provide 90% Adobe RGB coverage, ensuring image reproduction with exceptionally high resolution. JVC first developed its nextgeneration super-thin LCD technology for its 32-inch display monitors in January 2009. The technology not only opens up a range of highly original and aesthetic installation possibilities for any kind of interior, but it also ensures that the monitor uses fewer resources to reduce its impact on the environment. Hall 5.2 / Stand 104 IFA International • Wednesday, 9 th September 2009 27

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