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IFA International 2016 Preview Edition

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EXCLUSIVE INTERVIEW Harriet Green GM, IBM Watson IoT, Commerce and Education Changing The Way IBM Watson IFA Keynote looks ahead - to the incredible In her IFA Keynote on September 3 in The CityCube Berlin, Harriet Green, GM, IBM Watson IoT, Commerce and Education will talk about, “The Internet of Things: Changing the way we live”. We think of IBM as a B2B company, so we asked Ms Green how IBM fits into changing how we live… IBM has over 100 years’ history of changing peoples’ lives. That includes helping to put a man on the moon with our support of the Apollo missions, developing the technology behind laser eye surgery, cash machines and barcodes, as well as pretty much inventing general-purpose computing with the mainframe and the PC. More recently, we developed the world-famous Watson cognitive computing system, which is capable of processing vast amounts of data in ways similar to the human brain. Today, Watson is helping experts pioneer new approaches to medical research, customer service, product innovation and service delivery all around the world. And how do you see IBM changing the lives of consumers through IoT? With the emergence of advanced technologies such cognitive computing, IoT and robotics, we are undoubtedly in the most exciting and transformative era in history – many people see this as the fourth industrial revolution. Powered by cloud computing, these technologies are changing the way we live, work, produce and consume - disrupting many of our existing models for business and innovation. Using sensors we are improving our relationship with the physical world. We are giving objects eyes and ears, so they can sense and interact with us better. As a result our relationship with buildings, cities, cars, devices and appliances are being transformed. The challenge is that over next few years, the Internet of Things will become the biggest source of data in the world. That’s where IBM’s Watson cognitive computing system comes in. Watson uses machine learning and other techniques to understand this data and turn it into insight that can help automate certain tasks, enable manufacturers to design better products and innovate new services and enable humans to make better decisions. 20

ADVERTORIAL WE ARE IN THE MIDST OF ONE OF THE LARGEST DEMOGRAPHIC AND TECHNOLOGICAL SHIFTS IN THE HISTORY OF HUMANITY Do you have some examples? I’m extremely excited about what we can achieve across so many areas of our lives, but among the many things we are sharing at IFA I think it’s especially exciting to look at how IoT will impact our lives at home. A recent McKinsey study estimated that the value of people’s time spent doing domestic chores is around trillion today and is expected to climb to over trillion by 2025. That is staggering. IoT-enabled smart home ‘orchestrators’ have the potential to streamline how we manage service by enabling its home appliances to connect with one another and to their users – opening up a new era of man-machine partnership in the home and better results for all. Panasonic is tapping IBM’s Watson technologies to create smart homes and give consumers greater peace of mind, knowing that the places where they and their loved ones live are comfortable, safe and secure. Elsewhere, we are working with ‘hearable’ pioneer Bragi to take the IoT from the home directly to the ear. Our elderly population is expected to become the largest single age segment in the world by 2050. Our ability to create better outcomes for them, while letting them live independently at home, is better for patients, caregivers, family, loved ones and health providers as well. In this area, IBM is working with Nokia to tap wearables, communications and cognitive technologies to make lives of aging individuals better. What are some of the things that are going to change – in a profound manner – over the next years? I think cognitive computing capabilities will become more widespread among the things connected to the Internet. This will mean profound change in many areas. Interactions with ‘things’ through natural language solve problems and improve their lives. Related to this, I think we will see a significant improvement in the ability for things to use all five senses, like humans. Seeing, hearing and touch will become more refined as technology augments these senses. Seeing and hearing especially will become more powerful as cognitive software helps these devices understand what they are hearing and seeing – in some cases for the first time – leading to many interesting applications. Taste and smell are largely unexploited in the Internet of Things today. Yet imagine the changes we will see if things start to use smell and taste cues to predict dangerous situations (a ‘thing’ that detects an usual smell or noise), or provide cooking recommendations (a cooking aid that can actually ‘taste’ your food and recommend what do add next) and much, much more. a vision for the future of technology and the world to hundreds of thousands of consumers who visit the show each year. What do you expect people to go home with from the presentation? I would like for people to leave with a powerful sense of excitement about how exciting new technologies like IoT and cognitive computing are enabling such an incredible period of rapid technological change. I would also like them to see the great opportunity we have before us to enhance our relationship with the physical world making appliances, machines, devices, homes, cars and buildings better, safer, more intuitive and interactive - enhancing lives and putting humans in the driving seat of the transformation We Live So I believe that the increased ability of ‘things’ to use all five senses will be enable a major technological leap over the next decade. future of IoT the home and all the tasks and chores within it. With natural language interfaces, access to all historical home usage data and machine learning features, these orchestrators can truly change how we manage our homes and related home activities. But this is not easy. To enable the shift, some of the biggest names in consumer technology are turning to IBM to help transform their goods and services. For example, Whirlpool is using IBM’s Watson IoT platform to help deliver superior customer Bragi has innovated a new generation headset which is crammed with sensors. With Watson cognitive intelligence and natural language processing, Bragi’s new hearable technologies are posed to transform the way we interact with our devices, the way we communicate with each other and the way we work together. More connected homes are safer homes – especially for the elderly. We are in the midst of one of the largest demographic and technological shifts in the history of humanity. and voice commands will dramatically improve. Instead using voice technologies in isolated applications, people will become more comfortable talking to their home, to the things inside their home, with their cars and more. Natural language interfaces will be more robust, handling more language and being capable of dealing with challenges like accents, background noise and interference. And as devices become smarter and connected, people will want to talk even more to the things around them to tap into their knowledge, WITH THE EMERGENCE OF ADVANCED TECHNOLOGIES SUCH COGNITIVE COMPUTING, IOT AND ROBOTICS, WE ARE UNDOUBTEDLY IN THE MOST EXCITING AND TRANSFORMATIVE ERA IN HISTORY How important is IFA Berlin as a platform for getting IBM’s message to the global market? IBM is a longstanding and regular participant at IFA. IFA is an important venue for us to stand side by side with some of our most important customers – the global leaders in electronics, auto, manufacturing and many other industries – and together communicate SESSION TIME Saturday 3 rd September CityCube Berlin, Level 1 4:00 pm IFA International • Monday 29 th August 2016 21

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