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IFA International 2016 Preview Edition

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© Thomas Keller

© Thomas Keller HOSPITALITY / RESTAURANTS / BARS WHERE TO GO IN Berlin CLUBS / EVENTS / SHOPPING / CULTURE Berlin - A Magical Metropolis If you are visiting Berlin for the first time this year, you will no doubt be thrilled by the exceptional atmosphere of the city. But even for those coming back again and again for IFA, there’s always something new to discover. The Mayor of Berlin, Michael Müller, welcomes you to his surprising vibrant and eclectic city… Michael Müller Mayor of Berlin From a divided city, Berlin has become a thriving metropolis has in the last quarter of a century, magically attracting people from all over the world. Therefore, we have recorded more than thirty million overnight stays in the last year. More and more visitors come to Berlin and are fascinated by the city: whether it is the cultural landscape, the historical locations, the parks and waterways, or the club scene. Berlin has something for everyone. It is not only cosmopolitan, tolerant and lovable, but also a very livable metropolis. What is your key message for visitors attending IFA? Enjoy the city, do great business, stay a little longer and please come back again. In addition, I would like to express the wish that you recommend Berlin when you get home! What is special about Berlin? I think the mixture in Berlin is unique. A mixture of old and new, of people from all over the world, of city and nature. Especially in the last 25 years, the city has blossomed and changed its face, becoming more cosmopolitan, diverse and colourful. Berlin is a centre of innovation with a diverse start-up scene and is increasingly becoming a hub for high-tech industries. Finally, Berlin is one of the most culturally attractive cities in the world. Famous museums, theatres and three opera houses are among the most famous attractions. Which city destinations would you recommend for new visitors to the city? That is always difficult for the mayor of the city to say, because they are all exciting in their way. Berlin is so diverse and has so many faces. I recommend that visitors try to understand this diversity by exploring the entre city. Perhaps the city centre around Mitte best embodies the proverbial "Berlin mix" of East and West, nature and culture, old and new. 36

Restaurants SPINDLER & KLATT Design and culinary virtuosity Head cook Marek Oertel and his team use only the freshest ingredients in their pan-asianeuropean cuisine, guaranteeing best quality in a unique atmosphere. The dinner set up inside the restaurant is transformed into a club in just a few steps, and the summer terrace not only offers magnificent views on the Spree, but also makes a perfect setting for unforgettable dinners. Spindler & Klatt In der heeresbäckerei Köpenickerstr. 16-17 Berlin 10997 Metro: U Schlesisches Tor U1 S & U Warschauer Str. U1 S5 S7 S75 Clubs ADAGIO Right in the city centre at the Potsdamer Platz you will find the Adagio with a modern lounge design placed in a setting of impressive baroque arches under a sky filled with angels. During the modernisation in 2014, great emphasis was placed on the improvement of the technical equipment. More than 1,000 guests celebrate in front of one of the largest LED screens in Europe to the best of dance music and classics mixed by the best DJs in the world. A-listers in the past have included stars like Rihanna, George Clooney and Michael Jackson. Come and celebrate with us in one of the most beautiful clubs in town. Open Friday-Saturday until 11 pm. Adagio Marlene-Dietrich-Platz 1 10785 Berlin Tel: +49 30 25 89 890 Metro: S & U Potsdamer Platz U2 S1 S2 S25 Cultural Entertainment & Shopping KADEWE Time is a luxury nowadays, so let us make time for you! Founded in 1907, the KaDeWe is one of the world’s major department stores. Its fine and distinct feel for emerging trends, the selection of products and services offered, have been instrumental in shaping the KaDeWe image. For a unique and individual shopping experience, KaDeWe provides Personal Shoppers who accompany, serve and expertly advise the customers throughout a visit. Shoppers with a permanent residence outside the EU have the possibility of receiving a tax free cheque at each cash desk and immediate cash back at the Global Blue Counter on the 5th floor. Furthermore the KaDeWe offers a professional shipping service, takes care of packing the goods, which will be sent simply and conveniently by DHL. KaDeWe – Kaufhaus Des Westens Tauentzienstraße 21-24, 10789 Berlin Metro: U Wittenbergplatz U1 U2 U3 Museums & Exhibitions EAST SIDE GALLERY An East German Trabant car, which appears to be breaking through the concrete. Honecker and Breschnew locked in a kiss of brotherly, socialistic love. With the East Side Gallery, a segment of the Berlin Wall has been turned into the longest open air gallery in the world. The Kunstmeile – or art mile in English – is located along the banks of the river Spree in Friedrichshain. At 1316 m long it is also the longest segment of the Berlin Wall still standing. Right after the fall of the Berlin Wall, the East Side Gallery was painted by 118 artists from 21 different countries. Using various artistic means, the artists commented on the political events that took place in 1989 and 1990 in over 100 works of art found on the eastern side of the wall. Over the years, many of the images became greatly weathered and in 2009, forty of these works of art were restored. East Side Gallery Mühlenstraße 1 10243 Berlin Friedrichshain Tel: +49 (0)30 25 17 159 Metro: S & U Warschauer Str. S5 S7 S75 U1 IFA International • Monday 29 th August 2016 37

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