NEWS BROUGHT TO YOU BY
NEWS BROUGHT TO YOU BY EDITORIAL Richard Barnes Editor-In-Chief A NEW VISION OF MOBILITY One of the biggest, most visible changes to our lives in the future will come in the way in which we move from one place to another… both how we do it, and what we do along the way. This year’s Shift Automotive conference at IFA will help set the roadmap for the future. The stellar list of speakers will deliver ideas and concepts that often sound like science fiction, but which are ready to roll out tomorrow. An excellent example is that of Dr Venkat Sumantran, Executive Director of Tata Motors, who will be speaking on the topic of Mobility Transformations Towards a Sustainable City. “The 20th century was the century of the automobile; the 21st will see mobility dramatically reenvisioned,” he says. “Times have changed; cars are seldom the quickest mode of travel in cities and emissions from the rapidly growing number of cars and trucks threaten the planet. The auto industry is responding with electrified and connected cars that double as virtual travel assistants. The sharing economy is coaxing many consumers to shift from being owners of assets to being users of services. City administrators are shifting from designing cities for cars to designing cities for people.” At the Shift Automotive conference a swathe of illustrious speakers will move us through their visions of a cleaner, more mobile, more individualised and more comfortable future. It could only happen here at IFA Opening his IFA NEXT keynote, Roku CEO and founder Anthony Wood reminded the audience of his own background: “I have European roots and studied in Holland. It’s good to be back.” Roku is taking its TV operating system outside of North America for the first time, and Hisense UK will release its first TVs poweredby-Roku TVs towards the end of this year, CEO Anthony Wood announced during his IFA NEXT keynote. Roku’s operating system has only been available in North America until now – in TVs including TCL, Sharp, and Hisense US. At the keynote Wood announced Roku’s launch in Europe. “The UK will be the first,” he said. “We have a lot of experience there and have relationships with all the major content providers.” He also announced the imminent arrival in Europe of the Hisense – Roku TV: “They build great TVs that work excellently with Roku,” he said. In the last quarter the company screened 9.4 billion hours of programming. It currently has 30.5 million active accounts and, with many of those in shared households, estimates that there are more than 73 Anthony Wood Roku CEO ROKU MAKES MOVES ON EUROPE million people using the service. Half of them watch all of their TV on RoKU, while others use a mix of sources. As streaming becomes more prevalent, modern software is needed to power the big advances for consumers, TV manufacturers publishers and advertisers. Wood concluded: “The world is moving to streaming. Streaming is the future of TV and Roku is planning on leading the way.” Hall 26 Stand 234 IFA International is a CLEVERDIS Publication • 65 avenue Jules Cantini - Tour Méditerranée – 13006 Marseille, France • Tel: + 33 442 77 46 00 • SARL capitalised at €155,750 • VAT FR 95413604471 • RCS Marseille 413 604 471 • info@cleverdis.com • www.cleverdis.com • During IFA: Press Center – Hall 6.3 – Room 201• info@ifa-international.org • www.ifa-international.org • Publisher: Gérard Lefebvre • Publishing Director: Jean-Guy Bienfait • Managing Director: Jean-François Pieri • Project Manager: Bettina Badon • Editor-in-Chief: Richard Barnes • Head of Editorial team: John Falchetto • Editorial team: Stuart Braun, Neil Churchman, Neil Cole, Andy Fry, Simon King, Rosamund Mather, Julian Newby, Brendan O’Shea, Bob Snyder • Photos: Tom Maelsa • Art Director: Hélène Beunat • Design & Page Setting: Guillaume Kaercher, Guillaume Vinrich • Distribution Manager: Jasdeep Singh • With the participation of: Siyu Geng, Benjamin Klene, Luciana Lodolo, Dominic Streuber • To contact them : first name.last name@ifa-international.org • Cover: Cleverdis © CLEVERDIS 2019 - Registration of Copyright September 2019 Information presented in this publication is purely indicative in order to illustrate subjects contained therein. 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