1 week ago

IFA International 2019 Day 6 Edition

  • Text
  • Mobility
  • Products
  • Berlin
  • Consumer
  • Mobile
  • Audio
  • Wireless
  • Belkin
  • September
  • Lifestyle


NOMADIC LIFESTYLE / PART 2 GAMING & LAPTOPS PRODUCT SPOTLIGHT IFA IFA Home & Entertainment Electronics NEW GAMING PHONE BY ASUS In its 30th anniversary year, ASUS is at IFA with its 13-year-old gaming sub-brand Republic Of Gamers (ROG) to showcase several new products, including the ROG Phone II. Aiming for the three pillars of best-ever performance, battery life and immersive experience, the second evolution of this smartphone has already proved successful in China: in July it sold out the initial run within 73 seconds and took over 2.5 million pre-orders. When it releases in Europe in October, gamers can expect a landscape-aligned 6.59in screen with curved-edge strengthened glass, a 6000mAh KEY SELLING POINTS 1 / Qualcomm’s Snapdragon 855 Plus processor 2 / 6000mAh battery for extended playing time 3 / Corning Gorilla Glass 6 armoured screen battery, twin speakers with DTS:X Ultra processing, the elusive 3.5mm headphone jack and – crucially for the highest-possible performance – Qualcomm’s Snapdragon 855 Plus processor. It has desktopclass 12GB of LPDDR4X RAM to provide both high capacity and high bandwidth, as well as up to 512GB of UFS 3.0 storage for lightningquick app installs and game loading. ROG have already secured deals with major publishers to ensure popular games are available on their mobile platform. » HALL 12 / STAND 110 HEADSET OF THE GODS Named after ‘leetspeak’ – the coded language used by gamers – Danish gaming peripherals company L33T has a new range of products on display at IFA under a distinctive Viking mythologybased brand concept. The tattoo-style raven logo represents Odin’s familiar which hovered over the battlefield, much like an RPG gamer. It’s a fun idea, using Norse heritage to give all products a fantasy theme, even extending to categorising headsets as ‘helmets’, mice as ‘hand-weapons’ and mousemats as ‘shields’. The Gjallarhorn headset is named after a horn used by the gods to call armies to battle. It is a sturdy but relatively light headset, with a flexible light-up microphone and the raven logo illuminated in RGB on each ear. » HALL 12 / STAND 109 KEY SELLING POINTS 1 / Gamer-focused design with full RGB light 2 / Built-in flexible microphone 3 / Self-adjustable headband ACER: SWIFTNESS AND LIGHT Targeting media professionals and “creators”, Acer claims the new Swift 5 is the world’s lightest 14in clamshell laptop. But with its powerful NVIDIA graphics card, 10th Gen Intel Core processors for accelerated AI performance, 56Wh battery for long battery life, and nearly three times faster wireless speeds, it can be an option for gamers needing to play well away from the PC. Innovations include an embedded fingerprint reader for security and convenience, fast charging and a lightweight but strong magnesium-lithium chassis.. » HALL 12 / STAND 102 KEY SELLING POINTS 1 / 12.5 hour battery life 2 / Lightweight at only 990g 3 / Narrow-bezel 14in FHD IPS touchscreen SHARPEST CUT BY RAZER The holy grail of gaming is the portable laptop that’s optimised for performance so users can continue PC gaming while on the move. San Francisco and Singapore-based gaming lifestyle brand Razer is about to release the Blade Stealth, which could be the smallest, lightest, thinnest, most powerful gaming laptop yet. At 13in diagonal, 0.66in thick and with a matt black anodised aluminium shell for strength and style, its NVIDIA GeForce MX150 (25W 4GB GDDR5 RAM) graphics pushes more pixels, especially important if the user is playing a multiplayer online battle arena (MOBA) game at 60fps. KEY SELLING POINTS 1 / Ultra light and ultra thin 2 / 100% sRGB colour saturation for exceptional visual clarity 3 / Quad-core Intel Core i7 processor with turbo boost for maximum performance » HALL 12 / STAND 101 18

NOMADIC LIFESTYLE / PART 2 HEADPHONES PRODUCT SPOTLIGHT IFA My Media IFA IFA Home & Entertainment Electronics IFA Audio Entertainment PHILIPS BLENDS DESIGN AND TRUE WIRELESS IN NEW IN-EAR HEADPHONES Following the earlier success of the two companies’ collaboration, Philips TV & Audio and legendary Danish silversmith Georg Jensen are extending their partnership to launch a luxury true-wireless inear headphones. stylish finish. Philips claims that the headphones feature easy to use touch controls to play, pause and answers calls handsfree. Additionally, an infrared detector automatically pauses the music when the earpiece is pulled out of ear. THE FRENCH TOUCH AND A BUDGET SOUND KEY SELLING POINTS 1 / Excellent value at €30 2 / Four different functions in one 3 / Fashionable brushed steel pads Inspired by Georg Jensens’ famous slate blue high-polished steel design, the JT600 in-ear headphones are crafted using real materials such as metal and premium Kvadrat cloth, which Philips says ensures a robust and » HALL 22 / STAND 101 KEY SELLING POINTS 1 / True wireless v5.0 technology headphones Shine is a new wireless headphone range from French audio accessories designer T’nB, which boasts a 4-in- 1 functionality – built-in radio, microSD card reader, Bluetooth or wired capability and handsfree calling kit. It also aims to be a fashionable youth-oriented product, thanks both to its affordable price point and its availability in a variety of colours including ‘Army Green’ as well as the Tricolore of red, white and blue. The company has a wide range of other wireless headphones and earphones on display at IFA, with eye-catching colourways and names including #Hashtag and Fizz. » HALL 3.2 / STAND 115 2 / 6 hours of playtime with an additional 12 hours with charging case 3 / Stylish design with highly polished slate blue steel earbud caps KEY SELLING POINTS RADICAL MOVES FROM SKULLCANDY Based at the foot of a mountain trail in Park City, Utah, US, Skullcandy has established itself as a manufacturer of audio accessories as well as a freesports lifestyle brand. The new Crusher ANC wireless headphones contain some smart innovations for the music lover, not least the hearing profile test software that tunes the device to the user’s unique aural fingerprint; and haptic drivers that create physical pulses to complement bass. Launched globally at IFA, the latest in the Crusher line includes advanced noise cancelling (ANC) and KEY SELLING POINTS 1 / Pioneering new audio personalisation technology 2 / Advanced noise cancelling capability 3 / Haptic drivers for added immersion will be priced at €99 when released next month. Several colourways will be available. » HALL 1.2 / STAND 202 1 / Best-ever in-ear noise cancellation 2 / High-quality upscaled audio quality playback 3 / Neckband design for comfort and security SONY MAINTAINS HIGHER GROUND Sony’s latest WI-1000XM2 wireless neckband earbuds offer the company’s bestever in-ear sound quality, squeezing a Hybrid Driver System containing a 9mm dynamic driver and Balanced Armature driver into the small and angled earphone design. The built-in noise cancelling processor QN1 features 32-bit Audio Signal Processing, high-quality digital to analogue conversion and a headphone amplifier. This ensures a high signal-tonoise ratio, with a low level of distortion, for music playback with superior quality. Digital Sound Enhancement Engine HX upscales compressed digital music files including MP3 formats, to bring you closer to the quality of High- Resolution Audio. Sony’s focus is typically on high-end sound reproduction, but other features include a battery life up to 10 hours and quick charging capability, which means 10 minutes of charging equips you with 80 minutes playing time. The WI- 1000XM2 will be available in black or gold from January 2020 at around €330. . » HALL 20 / STAND 101 IFA International • Wednesday 11 September 2019 19

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