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IFA International 2019 Day 6 Edition

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NEWS BROUGHT TO YOU BY

NEWS BROUGHT TO YOU BY EDITORIAL Richard Barnes Editor-In-Chief THOUGHT LEADERSHIP RISES TO NEW HEIGHTS The fact that IFA is the world’s annual gathering place for the top minds in the electronics and appliance industries is not new. Echoes of Albert Einstein using this very same platform around 90 years ago to deliver his thoughts on the future of communication still reverberate around the halls of Messe Berlin today. What IS new is the extraordinary depth and breadth of topics that have been discussed over the past week as part of IFA 2019. Indeed, the world is literally being reimagined on the numerous stages and forums here. Four extraordinary IFA keynotes announced current groundswell trends. The power of data was this year’s key topic at the IFA+ Summit – the conference of the future at IFA, while IFA NEXT this year hosted two stages with an extraordinary agenda of talks and presentations projecting well into the future. And yesterday and today, the Shift Automotive Mobility Convention sees start-ups, tech giants, carmakers and urban planners gathering to discuss how the latest technologies and forwardlooking mobility concepts will influence the way we live, work, drive and travel. It all adds up to being the “ultimate in thought leadership”, enabling all those present at IFA 2019 to plot a clear course for the future, making this event an essential and integral part of the planning process of the world’s electronics and appliance manufacturers and retailers Zhiying Chen Executive Vice Mayor, Guangzhou Municipality SENIOR CHINESE DELEGATION AT IFA Top officials from China’s Guangzhou Municipality have travelled to Berlin to visit IFA in the run-up to CE China. Zhiying Chen, Executive Vice Mayor of Guangzhou Municipality, headed a delegation including Yuyue Gao, Vice Secretary-General, The People’s Government of Guangzhou Municipality, aiming to solidify relations with the Brandenburg region and Europe at large. As Germany is by far China’s biggest European trading partner, it also underlines a new momentum driven by the move of the CE China show to Guangzhou, having been in Shenzhen for the past three editions. “I think the partnership is very good, with great potential,” said Mr Chen. “We are able to learn more about each other in aspect of products, companies and markets through this communication. This kind of activity can also promote the communication and coordination of industry, markets and companies between us, which will take our relationship to a higher level.” Mr Gao stated that the US-China trade war is creating a shift in trade interest towards Europe, in particular following the visit by German Chancellor Angela Merkel to his country. Given the size of IFA, he said the potential for the show in Guangzhou was very similar, stating, “We are very confident about it. The influence will become bigger through the IFA platform. Some of the top enterprises, such as Huawei, ZTE, Skyworth and TCL, will do strategic realignment according to the international situation and competition. I am sure they will concentrate more on the European market, and therefore, more Chinese companies will exhibit at trade shows like IFA and CE China” Erratum The Day 4 edition of IFA International - page 8 - carried an article on the exhibitor Pundi X, with a photo described as being Zac Cheah, co-founder and CEO of Pundi X. The photo was in fact of Soohan Han, Director of Global Marketing, Pundi X. IFA International is a CLEVERDIS Publication • 65 avenue Jules Cantini - Tour Méditerranée – 13006 Marseille, France • Tel: + 33 442 77 46 00 • SARL capitalised at €155,750 • VAT FR 95413604471 • RCS Marseille 413 604 471 • info@cleverdis.com • www.cleverdis.com • During IFA: Press Center – Hall 6.3 – Room 201• info@ifa-international.org • www.ifa-international.org • Publisher: Gérard Lefebvre • Publishing Director: Jean-Guy Bienfait • Managing Director: Jean-François Pieri • Project Manager: Bettina Badon • Editor-in-Chief: Richard Barnes • Head of Editorial team: John Falchetto • Editorial team: Stuart Braun, Neil Churchman, Neil Cole, Andy Fry, Simon King, Rosamund Mather, Julian Newby, Brendan O’Shea, Bob Snyder • Photos: Tom Maelsa • Art Director: Hélène Beunat • Design & Page Setting: Guillaume Kaercher, Guillaume Vinrich • Distribution Manager: Jasdeep Singh • With the participation of: Siyu Geng, Benjamin Klene, Luciana Lodolo, Dominic Streuber • To contact them : first name.last name@ifa-international.org • Printing: Möller Druck und Verlag GmbH, Ahrensfelde OT Blumberg, Germany • Cover: © CLEVERDIS 2019 - Registration of Copyright September 2019 Information presented in this publication is purely indicative in order to illustrate subjects contained therein. 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The publishers and editorial staff decline all responsibility as to opinions formulated in this publication by those interviewed or cited therein. Their opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts, photographs and other documents supplied by those included in this publication imply the acceptance by their authors of their free publication therein. Documents and photographs will not be returned. It should be understood that this publication contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. www.ifa-international.org IFA International • Wednesday 11 September 2019 3

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