3 weeks ago

IFA International 2019 Review Edition

  • Text
  • Products
  • Berlin
  • Innovation
  • Consumer
  • September
  • Electronics
  • Automotive
  • Global
  • Mobility
  • Appliances


THANK YOU A VERY BIG THANK YOU Hats off from IFA International to all those who helped us make this year another great success The entire team of IFA International (pictured) wish to thank all those who participated in each day’s edition. Organisers, exhibitors, and trade have all played their part in making our editions complete, exhaustive “decision making tools” for the industry, in total synergy and harmony with IFA itself. Feedback this year has been brilliant. Here are just a few comments from our readers: TRADE Jochen Pohle Home Department Manager, EK Servicegroup Goethe once said that “you only see what you know”. Given the overwhelming flood of information associated with a global trade fair such as the IFA, it is incredibly useful to receive wellpresented news about product trends, exhibitors and trade fair events. IFA International delivers exactly that and, considering the tight time frame, this has become a vital landmark for us. EXHIBITORS Hakan Bulgurlu Hakan Bulgurlu, CEO, Arçelik IFA International is a reliable information resource that every participant can receive a credible and up-to-date information about the trade show, companies, products and much more. It gives a great insight into the latest market trends and what you will witness in one of the world’s leading trade show for consumer electronics and home appliances. Karl Trautmann Member of the Management Board, ElectronicPartner IFA International is always very informative and provides insights about fascinating background topics. In addition, it is the perfect medium for getting an overview of the trade fair highlights. Personally, I find the digital version of IFA International quite practical so that I can read it at any time to get inspiration for the rest of my trade fair visit. Olivier Evanno General Manager of Groupe SEB DACH The IFA International magazine is a great source of information and the best way to get the most out of the trade fair in Berlin. For me it is part of a good start into the day. Since it is produced live – day by day – at the show, I think IFA International gives the best overview of the top news, keynotes and product spotlights. I also use the magazine to get inspired by current market trends and innovations. 36

© Thomas Keller HOSPITALITY / RESTAURANTS / BARS CLUBS / EVENTS / SHOPPING / CULTURE Best of “Where to Go in Berlin” Whether it’s a picnic in the park or a pilgrimage to the various sites of Berlin’s fallen wall, here’s a recap of our recommendations for your time in Berlin, and an eye on what’s coming soon to the city. With IFA bringing more than 250,000 people into Germany’s capital city every September, we at IFA International try to suggest a daily broad range of cultural, culinary and leisure options for visitors who may have time to spare in their busy schedules. In our Day 1 edition Burkhard Kieker, CEO visitBerlin, described Berlin as the “city of freedom” and recommended visitBerlin’s apps Going Local and About Berlin as mobile guides. For a perfect mixture of outdoor recreational park-life and historically significant architecture Tempelhofer Feld is our first recommendation for next year’s IFA. The large parkland became home to Tempelhof Airport in the 1930s: at the time one of the world’s largest buildings, it is a monumental example of the architectural style of the National Socialist regime. After the airport closed in 2008, the city of Berlin reclaimed the structure and the 386-hectare open space for public use. Today, the area has a six kilometre cycling, skating and jogging trail, a 2.5 hectare barbecue area, a dog-walking field and an enormous picnic area for all visitors. It has also become the home of the German round of the Formula E World Championship. As we prepare to say Auf Wiedersehn again, it is worth remembering that this is a big year for Berlin – the 30 th anniversary of the Peaceful Revolution, the end of division between East and West Berlin and the beginning of the fall of the Wall in 1989. All the more reason to make a pilgrimage to the many different remnants of the old concrete border. Whether it’s Checkpoint Charlie and the Asisi Panorama, or the street art haven of the East Side Gallery – the longest open-air art gallery in the world. Even in its absence Tempelhofer Feld – Parklife in the heart of the city the Berlin Wall still exerts a strong presence in the city. As Burkhard Kieker of visitBerlin pointed out, there will be a city-wide Festival Of Freedom November 4-10 – so if you needed an excuse to come back and visit Berlin before the end of 2019, this has to be top of the list. Feel free to look back at our various recommendations and we will see you back here in 2020. Tchuss! IFA International • Monday 23 September 2019 37

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