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IFA International 2019 Week-End Edition

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IFA International 2019 Week-End

WEEKEND EDITION Saturday 7 & Sunday 8 September 2019 Hall 3.1 / 102 Hall 5.1 / 101 Hall 6.2 / 101 Hall 8.2 / 101 CONTENTS 03 > NEWS 18 > IFA+ SUMMIT 20 > IFA NEXT 21 > IFA GLOBAL MARKETS 23 > TRADE TALK 25 > EXCLUSIVE INTERVIEWS 31 > KITCHEN LIFESTYLE 48 > BATHROOM LIFESTYLE 52 > SPOTLIGHT ON GERMAN SPEAKING COUNTRIES 53 > WHERE TO GO IN BERLIN THOUGHT LEADERS PARTNERSHIPS POWERING INNOVATION Coinnovation more than ever driving a new industry dynamic In challenging market conditions key themes this year at IFA outlined by ZVEI Chairman Dr Reinhard Zinkann are performance, simplification, premium and sustainability. through savvy partnerships at a number of levels: “More and more companies are pooling their knowhow within cross-industry coinnovation networks.” Dr Shermin Voshmgir Founder of BlockchainHub in Berlin While it has become easy to create a token, which is collectively managed by a public infrastructure like a blockchain, the understanding of how to apply these tokens is still vague. Read page 18. Jochen Pohl Home Department Manager, EK Servicegroup Alongside the traditional function as a trading venue, IFA is also becoming more and more significant as a network hub. Read page 23 Indeed, Winston Churchill’s adage that “A pessimist sees the difficulty in every opportunity, while an optimist sees the opportunity in every difficulty”, re-stated at the IFA opening press conference by Dr Zinkann, is particularly appropriate at this year’s IFA. The ZVEI chairman wisely added, that “Surely we are among the optimists.” Further underlining the silver lining, Dr Christian Göke, Chairman of the Board, Messe Berlin, says opportunities are increasingly being forged Yannick Fierling CEO, Haier Europe MORE AND MORE COMPANIES ARE POOLING THEIR KNOW- HOW WITHIN CROSS-INDUSTRY COINNOVATION NETWORKS Perfect examples include the presentation for the first time at IFA of the new Hisense – Gorenje partnership, or the new Haier-Candy-Hoover partnership. Read our exclusive interview with group CEO Yannick Fierling from page 26. Hakan Bulgurlu CEO, Arçelik Sustainability is one of the main pillars of our strategy and business model, as defined by our vision “Respecting the World, Respected Worldwide”. Read page 28 KITCHEN LIFESTYLE The growing trend for open-plan living is centred on the kitchen being the hub of the home. Builtin appliances, with their sleek lines, are a design feature – and this crossover shows no signs of abating. Smart connectivity continues to attract savvy consumers who are increasingly used to using apps. Wi-Fi and NFC smart appliances boosted the market in the first six months of 2019, with growth of 33% in Western Europe and more than 100% in Southeast Asia, GfK reports. Read more from page 31. © Messe Berlin GmbH.

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