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IFA International 2020 SPECIAL EDITION - Review edition

  • Text
  • Smartwatch
  • Edition
  • Hyundai
  • Statements
  • Mobility
  • Products
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  • Global
  • September
  • Realme

I NEWS IAli

I NEWS IAli Quereshi,Product Marketing, HONOR UKpresents new MagicBook ProEDITORIALRichard BarnesEditor-in-Chief,IFA InternationalA crystal ballcould well havecome in use…It was once said “everyone has 20/20 vision inhindsight”. For all concerned, this edition of IFAwas a challenge – in many ways. But it was achallenge that has paid off handsomely, yet againproving that the bold decisions taken by IFA’ssenior management were the right ones.Members of the media we have spoken to havebeen delighted with the number of major productlaunches and announcements made at the GlobalPress Conference, making IFA the “global newscapital” for the sector at this highly important timeof the year. IFA NEXT meets SHIFT Mobility wasvery well attended, and again, attendees werevery much inspired by what they saw. On thebusiness side, the IFA Business, Retail & MeetingLounges saw top buyers and retail executives notonly from Germany, but from a number of othercountries, meeting with key suppliers – bashingout deals for the year-end and 2021 season.As the first “real” global event of its kind sincethe Covid-19 crisis hit, it’s been an unmitigatedsuccess. Fingers are crossed for “all clear sailing”for the 2021 edition. See you thereHONOR addsnew outdoorsmartwatch andhigh-performancelaptop to its smartlife ecosystem at IFA2020Under the theme “Expand Your Smart Life,” HONOR leveraged the IFAGlobal Press Conference to underline its commitment to empowering youngpeople, expanding the way they approach fitness, creativity, productivityand everyday entertainment.The HONOR Watch GS Pro is a ruggedsmartwatch equipped with a 25-day batterylife, making the smartwatch one of thelongest-lasting smartwatches currentlyavailable in the market. It is built to withstandchallenging environments, meeting the14 MIL-STD-810G standard. Supportedby high-precision built-in dual satellitepositioning systems, the HONOR WatchGS Pro is equipped with a “route back”function and route deviation alert to helpusers explore without worry. In addition, theHONOR Watch GS Pro supports more than100 workout modes including mountainclimbing, hiking, skiing, indoor and outdoorrunning and free training. It also comes withintuitive health features to monitor users’wellbeing.The HONOR Watch ES caters to “fashionforward”fitness enthusiasts who aspire tolead healthier lives. It helps users to managetheir physical and mental wellbeing whilesporting a trendy look, without the premiumprice tag.The HONOR MagicBook Pro boosts a stateof-the-artAMD Ryzen 5 4600H processorwith integrated Radeon Graphics. It deliverssmooth performance even when handlingcomplex tasks, with 512GB PCIe NVMe SSDstorage drive and 16GB DDR4 dual-channelRAM. Furthermore, it features a 16.1 inch“FullView” (90% screen area) display with100% sRGB colour gamut.HONOR’s new product launches wererecognized by the 2020 IFA ProductTechnology Innovation Award (IFA-PTIA).The HONOR Watch GS Pro and HONORMagicBook Pro were awarded the OutdoorInnovation Wearable Gold Award and High-Performance Innovative Laptop Gold AwardrespectivelyIFA International is a CLEVERDIS Publication. 65 av. Jules Cantini - Tour Méditerranée, 13006 Marseille, France • Tel: + 33 442 77 46 00• SAS capitalised at €155,750 • VAT FR 95413604471 • RCS Marseille 413 604 471• info@cleverdis.com • www.cleverdis.comDuring IFA: Room Jena 5, intermediate floor, middle foyer between the halls 1.2/2.2 and 3.2/4.2.info@ifa-international.org • www.ifa-international.org• President & Publisher : Jean-François Pieri • Project Manager: Bettina Badon • Editor-in-chief: Richard Barnes• Art Director: Hélène Beunat • Design & Page Setting: Guillaume Vinrich• With the participation of: Siqiao Fan, Benjamin Klene, Huidi Wu>>> To contact them: first name.last name@ifa-international.org.com• Printing: Möller Druck und Verlag GmbH, Ahrensfelde OT Blumberg, Germany • Cover: © Messe Berlin GmbH© CLEVERDIS 2020 - Registration of Copyright September 2020. Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee can be given as to theaccuracy of data or content at time of printing and thus the latter should not be used for professional or commercial ends. While all efforts have been made as to accuracy and pertinence of content and data containedin this publication, CLEVERDIS may in no case be held responsible for the consequences, whatever their nature may be, that may result from the interpretation of this data or content, or any eventual errors therein.Any reproduction of the content of this publication, even partial, by any means whatsoever, is strictly prohibited without the prior autorisation of the publisher. Any copy, whether by photography, photography film,magnetic tape, disc or other means constitutes a forgery, liable to punishment under French law according to the legislation of 11 th March 1957 covering copyright. All brands cited in this publication are registered trademarks and/or belong to companies which are their respective proprietors. The publishers and editorial staff decline all responsibility as to opinions formulated in this publication by those interviewed or cited therein.Their opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts, photographs and other documents supplied by thoseincluded in this publication imply the acceptance by their authors of their free publication therein. Documents and photographs will not be returned. It should be understood that this publication contains forwardlookingstatements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertaintiesand assumptions include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materiallyfrom the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: AllRights Reserved.COMPREHENSIVEPROTECTION WITHTP-LINK HOME SHIELDADVERTORIALThe company is working with Avira to providecomprehensive protection for home networks. Withintegrated Home Shield features, TP-Link productsprotect the consumer's entire network against securitygaps. Home Shield immediately detects potential threatsand warns against any security breaches. A monthlyreport summarises the details of the user's network,such as the usage history, blocked content, securitythreats, and more.TP-Link has been committed to improving customers’internet experience, stability, speed,and security for 24 years.TP-Link Home Shield trulyensures a secure home networkIFA INTERNATIONAL • MONDAY 14 TH SEPTEMBER 2020 3

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