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IFA International Day 4 - 2018 Edition

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The 2018 Day 4 edition of IFA International, the official daily of the IFA Berlin show.


NEWS EDITORIAL Richard Barnes Editor-In-Chief Man and machine are united… at IFA+ Summit 2018 IFA GLOBAL MARKETS - GETTING TO THE SOURCE Given its impeccable track record as a trade show organiser, it’s probably no wonder that Messe Berlin is particularly good in the way it organises spaces. This was again the case in 2016, when, rather than having OEM and ODM manufacturers scattered among major brands, a new stand-alone location was found enabling buyers to have a “one-stop-shop” for sourcing. The success of this purely B2B initiative, known of course as IFA Global Markets – situated at Station Berlin – has resulted in an improved version this year, including expert talks and IFA Business Days with matchmaking and business sessions. Feedback from last year’s event was highly positive. Christy Tang, Sales & Marketing, CEL Technology Limited asserted that “IFA Global Market was a magical place where all the potential buyers and sellers cluster together”, while Edwin Zhang, Sales Director, Guangdong Bona Robot Corporation Limited said, “IFA 2017 was a big success for Bona Robot. Our Bona’s latest new technology robot vacuum cleaner impressed the visitors a lot. It's a good platform for us meet more potential new customers.” IFA Global Markets allows leading suppliers from around the world who are pioneering in innovation to showcase their brand-new features and products that the world has never seen before. The four-day event which started yesterday has indeed become Europe’s most comprehensive B2B sourcing platform for consumer electronics and digital products in the Consumer Electronics and Home Appliances market in Europe and beyond. It is Europe’s one-of-a-kind XXL opportunity for manufacturers, distributors and retailers to network, meet with partners and explore new opportunities She implanted an earthquake sensor into her foot. He wants to create the first independent virtual organism: Moon Ribas and Stephen D. Larson push the boundaries between man and machine – today at the IFA+ Summit. Cyborgs are no longer abstract fantasies – it has long been possible to integrate microcomputers into human beings. Moon Ribas (Cyborg Arts) is an artist from Spain who feels in her foot when the earth trembles somewhere in the world thanks to an implant. In disasters, she feels connected to people tens of thousands of kilometres away. She calls it an "additional sense" – and a proof that we are able to massively expand our sensory possibilities. Stephen D. Larson is not working on expanding his own abilities – but those of the digital. His OpenWorm project is an open code on the web that programmers from all over the world are working on. "Modelling a simple, functioning nervous system enables us to understand complex processes in the human brain." Ideas like Ribas' and Larson's may sound like science fiction at first – but chances are that in just a few years they could turn out to be trend-setting. IFA+ Summit participants Moon Ribas are there right from the start. Other top speakers at the summit include Garry Kasparov, ex-chess world champion, on Artificial Intelligence, Uma Subramanian, CEO of Airbus company Voom, on new urban mobility with helicopters on demand and Jens Lambrecht, founder of the Berlin-based start-up Gestalt Robotics, on the humanisation of robots IFA International is a CLEVERDIS Publication • 65 avenue Jules Cantini - Tour Méditerranée – 13006 Marseille, France • Tel: + 33 442 77 46 00 • Fax: + 33 442 77 46 01 • SARL capitalised at e155,750 • VAT FR 95413604471 • RCS Marseille 413 604 471 • • • During IFA: Press Center – Hall 6.3 – Room 201• • • Publisher: Gérard Lefebvre • Publishing Director: Jean-Guy Bienfait • Managing Director: Jean-François Pieri • Project Manager: Bettina Badon • Editor-in-Chief: Richard Barnes • Associate Editor: Simon King • Editorial Coordination: Melek Selin Sözmen • Editorial team: Neil Churchman, Neil Cole, Andy Fry, Julian Newby, David Smith, Bob Snyder • Photos: Stéphane Lelarge • Art Director: Hélène Beunat • Design & Page Setting: Guillaume Kaercher, Guillaume Vinrich • Marketing Manager: Nathalie Meissner. • With the participation of: Naila Ben Ghorbal, Finn-Georg Sander, Wenchao Wang, Ran Zhu. • To contact them : first name.last • Printing: Möller Druck und Verlag GmbH, Ahrensfelde OT Blumberg, Germany • Cover: © TP Vision © CLEVERDIS 2018 - Registration of Copyright September 2018 Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used for professional or commercial ends. While all efforts have been made as to accuracy and pertinence of content and data contained in this publication, CLEVERDIS may in no case be held responsible for the consequences, whatever their nature may be, that may result from the interpretation of this data or content, or any eventual errors therein. Any reproduction of the content of this publication, even partial, by any means whatsoever, is strictly prohibited without the prior autorisation of the publisher. Any copy, whether by photography, photography film, magnetic tape, disc or other means constitutes a forgery, liable to punishment under French law according to the legislation of 11 th March 1957 covering copyright. All brands cited in this publication are registered trade marks and/or belong to companies which are their respective proprietors. The publishers and editorial staff decline all responsibility as to opinions formulated in this publication by those interviewed or cited therein. Their opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts, photographs and other documents supplied by those included in this publication imply the acceptance by their authors of their free publication therein. Documents and photographs will not be returned. It should be understood that this publication contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. IFA International • Monday 3 rd September 2018 3

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