NEWS Keeping it fresh
NEWS Keeping it fresh with Liebherr Günther Sproll is Liebherr’s International Marketing Manager. We started by asking him about some of the key products the company is launching at IFA. This year we are showing combinable side-by-side appliances. According to personal preferences, they can be built-in together to an individual freshness centre with different climatic zones. The customised CUSTOMISED SOLUTIONS ENABLE CREATIVE KITCHEN DESIGNS solutions enable creative kitchen design and can be combined both side-by-side and on top of each other. Under the motto "New Thinking – for long-lasting food freshness" we are presenting the various aspects surrounding BioFresh. A refreshing innovation, which will first be implemented in BioFresh built-in appliances in 2019, is the Fruit & Vegetables-Safe which will enable unpacked fruit and vegetables to retain their natural moisture even better. The result is crispy salads, carrots and many other foodstuffs in marketfresh quality – even days after shopping. How is BioFresh evolving and adding value to your offering? More and more people value a carefully balanced diet. The key to achieving this is eating fresh, high-quality food full of important vitamins, trace elements and minerals. These nutrients provide energy, strengthen the immune system and support the metabolism in a completely natural way. The fresher food is, the higher its nutrient content. Although we rarely have time to go shopping every day, we still want fresh food and therefore need innovative technologies to help us store food for longer, while retaining its taste, texture and valuable nutrients. The Liebherr BioFresh technology enables our customers to store their food in specialised refrigerator compartments that offer the optimum individual environments for fruit and vegetables, fish, meat and dairy products. How important is IFA as a platform for you to reach retail and distribution channels? IFA is not only a stage for new developments; it is also an important platform for exchanging information and ideas with our national and international trading partners. In addition, at such a large, important and international trade fair, it is very exciting to witness just how the industry is developing Hall 2.1 Stand 201 Günther Sproll International Marketing Manager, Liebherr DE’LONGHI LAUNCHES FIRST SEMI- PROFESSIONAL PUMP MANUAL COFFEE MACHINE De’Longhi is presenting its first semi-professional pump manual coffee machine, La Specialista, at IFA. La Specialista has an integrated grinder and unique manual tamping system with a lever that applies the right amount of pressure - about 20kg. The machine also has two boilers to allow users to easily switch between coffee and milk. The TFT (thin-film transistor) display enables users to adjust their coffee preferences. De’Longhi says the Predictive Control Temperature guarantees an ideal brewing temperature of between 88 °C and 92 °C, while the 19-bar pump ensures an ideal brewing pressure of 9 bar – for a strong espresso or caffè crema. For milk drinks, the AdvancedLatte System, makes it straightforward to create foamed milk or hot milk thanks to two steam wand settings. Simply set the froth regulating system and enjoy delicious milk coffee specialities as if prepared by a barista, De’Longhi says. The company adds that an independent heating system ensures the correct frothing is made Hall 1.1 Stand 202 4
NEWS Experience great connectivity on the move Jabra say their new Elite 65T earphones are engineered “for the best true wireless and music experience, and offer the ultimate call and voice quality.” Yale and Philips illuminate home security with smart integration Philips Hue lights bring a new dimension to Yale’s smart home alarm Leading home security specialist Yale has announced at IFA that it has integrated Philips Hue lights into its smart home alarm system. The move adds a new element to the firm’s home security offering, combining light and sound to create an additional level of deterrence to potential burglars. The new integration also gives Yale smart home alarm customers important new ways of personalising their smart home security around their family’s needs. The seamless integration between Philips’ Hue smart lights and Yale’s smart home alarms means that customers can add a visual element to their security setup, with flashing lights able to draw attention to their home in the event of a break-in. Further visibility in an emergency can be added when the system is teamed with Philips Hue colour ambient bulbs so that Designed so the user can hear and be heard clearly, the Jabra Elite 65Ts use four microphone technology to deliver effective wind and noise reduction on calls. They have a five hour battery life and there is an additional 10 hours of charge available from the pocket-friendly charging case. Jabra has a proven track record with wireless connectivity and the bluetooth 5.0 seamlessly connects without drop-out to smartphones. The Jabra sound+ app is the perfect companion to the Jabra the lights flash red. The integration will also make it easier for homeowners to know that their Yale alarm systems have been set successfully. Lights will flash when the alarm is armed, providing users with an extra level of reassurance before they leave their property. Kate Clark, managing director for Yale EMEA said: “Our integration with Philips Hue is the latest example of co-operation between two leading brands to make smart living a reality for homeowners. By launching at IFA, we can demonstrate the new integration to professionals within the industry, and demonstrate headphones. It contains a customisable equaliser allowing users to listen to music how they like, as well as modifying how much or little nearby noise should be blocked. The app also allows users to keep track of the battery charge. They can also connect to Alexa, Siri or Google assistant, according to which operating system the smartphone uses, allowing quick and easy access to messages and information on the move Hall 4.2 Stand 231 how Yale Smart Living is leading the way in creating a complete smart security ecosystem.” Duncan McCue, head of partnerships for Philips Hue at Signify, Philips’ re-branded lighting division, hailed the importance of the new collaboration. “People are really beginning to appreciate the value smart home technology brings to their lives,” he said. “This latest integration illustrates the versatility and compatibility of Philips’ Hue lights, and underlines the importance of lighting to home security.” Hall 6.2 Stand 103 Yale and Hue shed light on home security www.ifa-international.org IFA International • Wednesday 5 th September 2018 5
