SNEAK CONSUMER LIFESTYLE
SNEAK CONSUMER LIFESTYLE KÄRCHER- UTILISING STEAM TO RID SURFACES OF 99.9% OF THEIR BACTERIA Tobias Wahl, Head of Product Management and Marketing of Retail Indoor Products at Kärcher, announced during the Innovations Media Briefing that his company aims to make floor cleaning easier and more effective. Tobias Wahl Head of Product Management & Marketing Retail Indoor Products, Kärcher Wahl ensured “none of our products rely on chemicals to clean, but utilise steam and provide the perfect cleaning solution for every surface. What’s more, cleaning with Kärcher appliances means you are killing 99.9% of the known bacteria that thrive on floor surfaces.” Wahl introduced two new upright models, the SC Upright Easy Fix and the FC 5 Cordless Premium. The latter allows users to vacuum and wash their floors at the same time. The cleaner enables maximum ease of use when cleaning hard floors. It features a practical 2-in-1 function to pick up wet and dry dirt in a single step, which means it is not necessary to vacuum beforehand. Kärcher SC 3 Upright Easy Fix Premium is a steam mop that deep-cleans hard floors. As it comes with a three-stage steam volume control operated, it is easy to find the right amount of steam for use on different surfaces including tiles, wood and carpet. Wahl points out Kärcher products provide the perfect cleaning solution to just about any surface. For families with children and allergysufferers in particular, cleaning with steam is ideal, because thorough use removes 99.99% of all common household bacteria, without any chemicals - just the power of hot steam Hall 4.1 Stand 213 Andreas Gelsheimer Product Line Manager Homecare D/AT, AEG AEG LAUNCHES NEW GENERATION APPLIANCES AT IFA Andreas Gelsheimer, Product Line Manager for Homecare D/AT and Michael Wolf, Product Manager for Laundry D/AT, introduced AEG’s upcoming products during the Innovations Media Briefing. “ We believe in knowing, serving, and learning from customer needs to create cleanliness that goes deeper. Features that make life easier and can stand on their own as design objects are the key to our success,” said Gelsheimer. The QX8 and QX9 vacuum cleaners, equipped with a power roller, picks up six times more dirt than other vacuum cleaners, while also polishing hard surfaces. The Series 9000 dryer with 3D ScanSensor technology ensures thorough drying of garments, even thick, lined jackets. It senses moisture up to 5cm deep in clothing and even conditions the lining, heightening it by up to 30%. August and December 2019 will see the release of Series 6000, 7000, 8000, and 9000 washing machines with Autodose function. The Series 9000 black edition washing machines and dryers, available in April 2020 features a WiFi connection, providing info about the total washing and drying time. Cooking is about to become more intuitive: cookers and stoves with SensePro, SenseFry, and SenseBoil encompass sensor technology for perfect culinary results. The FrenchDoor fridge is WiFicompatible. A remarkable innovation is the Ultrasonic Stain Remover Pen. Once filled with water and laundry liquid, it dissolves stains, giving stained garments a gentle yet potent pretreatment before washing Hall 4.1 Stand 101 34
CONSUMER LIFESTYLE PEEK LIVING CONSCIOUSLY THE FOCUS OF BOSCH AT IFA Bosch VitaFresh system The credo of Bosch home appliances this year is “zero is hero”. “Bosch always tries to address people and their needs. Our appliances reflect what it means to live consciously. We wish to contribute to a society that has a growing awareness of its responsibilities to the environment, a society that is changing, where men and women are looking to share their responsibilities in the household,” explained Harald Friedrich Managing Director of Bosch Household Appliances at the company’s recent power briefing in Berlin. Avoiding waste and conserving energy are the leitmotifs that run through Bosch’s latest range of household appliances. Many utilise artificial intelligence (AI), which is skilfully integrated into the appliances using high-performance sensors. This has allowed Bosch to developed the first oven that can predict when a roast or cake is ready. With the VitaFresh system, Bosch refrigerators allow consumers to keep food fresh for as long as possible. A new innovation is Bosch’s latest solutions for allergy sufferers, where a new circulating air filter for extractor hoods CleanAir Plus, cleans 99% of pollen from the air. In 2019, the Bosch Home Professional series presents the first tumble dryer that interacts with the washing machine and automatically selects the right program and so the laundry is dried optimally. And now a new door filter system, means fluff only needs to be cleaned about eight times a year, a chore that had to be done several times a week. And all this as quietly as possible, as the trio the washing machine WAY287W5, the tumble dryer WTY887W6 and the dishwasher SMS68TW00E utilise high-tech components for noise reduction worldwide. Friedrich referred to the trend researcher, Daniel Anthes who said that today, more people are becoming conscientious about their consumption, but this should not mean that high quality and attractive design are forfeited Hall 3.1 Stand 101 SAMSUNG PROMOTES “INTERCONNECTED SMART HOME” Samsung’s new smart refrigerator enables users to get a view outside their front door… At this year’s Innovations Media Briefing, Dr Thorsten Böker, Director of Product Management at Samsung, presented the company’s projected shift from isolated smart solutions to an interconnected smart home. Dr Böker explained, “A smart home is the sum of its connected devices, personalised by the people who live in it; the design of Samsung’s IoT-compatible products is therefore highly useroriented.” 190m people are already using the SmartThings mobile app, available for use on devices like smartphones, tablets, and fridges. Samsung believes in the ease of introduction to the benefits of a smart home as its individual products are so common. It predicts all its devices will be IoT-compatible before 2020. The SmartHub is the nucleus of the smart home ecosystem. Its central interface is controlled by the SmartThings mobile app, where settings and scenarios can be tailored to the individual. Powered by mesh WiFi, it is also compatible with any existing smart home assistants such as Bixby, Alexa, and Google Assistant, and also features self-optimising bandwidth management. Other devices include the Motion Sensor, which increases home security by recording movements in its 120° scope, the Multipurpose Sensor, which provides home surveillance in the user’s absence, and the Water Leak Sensor CityCube Hall B - Stand 101 www.ifa-international.org IFA International • Monday 2 September 2019 35
