BROUGHT TO YOU BY NEWS
BROUGHT TO YOU BY NEWS Hans-Joachim Kamp Chairman of the Supervisory Board, gfu The “gfu Insights & Trends Innovation Forum” hosted this summer in Berlin by gfu Consumer and Home Electronics GmbH, organisers of IFA, provided exciting input on the major trends of the upcoming show. This year more than ever, artificial intelligence, or AI, is the defining keyword in all technology debates. The notions of what AI actually is and what it does are often very diverse. It is not uncommon that concerns about risks and possible negative consequences of AI dominate consumers’ views. Typical questions that are often raised by the media are: • Is AI becoming a job killer? • Will machines eventually be smarter than us? AI CAN HELP SHAPE THE POST- NETFLIX ERA The gfu Insights & Trends event provided a number of insights into these issues and questions and thus shed a little more light on the AI debate with the following contributions: • gfu study 2019: different opinions – how AI is seen by the consumer • Semantic TV - how AI recognizes the content of moving images • Artificial Intelligence in Consumer Electronics • Dynamic sound for video games - how AI automatically composes • Comfort and lifestyle – how AI makes home appliances smarter • Machine ethics - a new discipline At the conference, Hans-Joachim Kamp, Chairman of the Supervisory Board of gfu, presented the results of the latest market study by gfu. One of the key questions covered by the study is whether artificial intelligence is accepted or meets with skepticism. Dr Matthieu Deru, of the German Research Center for Artificial Intelligence (DFKI), spoke on the topic of “Semantic TV – how AI recognizes the content of moving images”. His research allows computers to supplement movies and videos with appropriate metadata and, for example, automatically search the Internet for related or in-depth information. “AI can help shape the post-Netflix era: viewers are reexperiencing television when content providers offer them interactive and knowledge-based services,” Dr Deru said. Mike Henkelmann, Marketing Director TV & AV Samsung Electronics GmbH, dealt with the role of artificial intelligence in the processing of moving images for the latest generation of televisions with 8K resolution. His theme was gfu INSIGHTS & TRENDS Innovation forum highlights artiial intelliene appliation opportunities and risks Artificial intelligence in consumer electronics. In particular, it was about the role of artificial intelligence in the processing of moving images in TVs with 8K resolution. 8K TVs have 36 times the resolution of “standard” TV broadcasts. Electronics therefore need to scale the content – so much that it is only with the support of artificial intelligence that it is possible to bring television programmes of the usual clear and sharp quality to the screen. Valerio Velardo, head of the Berlin start-up Melodrive, spoke about the topic “Composing music with AI – how AI automatically composes”. Melodrive uses artificial intelligence to automatically compose music – for example for video games: the programme composes the soundtrack in real time, matching the interactive context. Dr Thomas Salditt, Head of Digital Business Enabling, BSH GmbH, presented the role of artificial intelligence in the field of household appliances: “AI and home appliances or: How much AI is / will be in your home appliance?” As a curtain-raiser to IFA 2019, with all this “AI”, the gfu Insights and Trends sessions thus set the tone for what should be a very “smart” show www.ifa-international.org IFA International • Monday 2 September 2019 7
