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PREVIEW Edition - IFA International 2017

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NEWS Hans Wienands

NEWS Hans Wienands Senior Vice President, Hisense Germany NEW IN THE KITCHEN Laying claim to the number two place in the world refrigerator market, Hisense is promoting industry-leading energy efficiency with the new RB400 and RS670 model fridge-freezer combos that feature A+++ energy ratings - and up to 47% less energy consumption compared to devices of the A+ class Hisense Targets Top End with TVs The Chinese manufacturer underlines the importance of branding… and innovation Hans Wienands, Senior Vice President of Hisense Germany, told this year’s IFA media briefing that China is stamping its mark on a global market demanding bigger screen sizes and better innovation. The official sponsor of the 2018 World Cup football tournament in Russia, Hisense will confirm its place on the leading edge of the TV market when it previews a new 100- inch Laser TV with diagonal display that will soon go into production. “As the world’s third-largest manufacturer of TVs, we bring the message: China is not only a highly developed market, but also a particularly demanding market,” said Wienands. He also noted that China represents 21% of the world’s TV market, and leads the way in terms of average screen size. With the release of two new premium UHD TVs at IFA 2017, Hisense will be aiming at the top end of the market. The Hisense 70NU9700 and the Hisense 65NU8700 are equipped with new Hisense 4K ULED TV technology that promises four times the number of pixels. This means that pixels are no longer visible, even with a small distance to the television. Thanks to the new ULED display technology developed by Hisense, the TVs show extra sharp, natural-looking images via a high dynamic contrast and dimmable LED (128-zone local dimming) that provides an extra-large colour space. The heart of the Hisense Smart TVs is the personalized user interface VIDAA U, which starts within just three seconds and connects immediately to the internet for quick searching of video-on- demand offers via the Smart TV function. The new Hisense smart TVs are also 20% faster than conventional TVs. According to Monika Dugandzic, head of marketing and PR for Hisense, “We are facing the challenge that a lot of people have smart TVs, but they don’t use them to their full capacity, because it’s too complicated. We have been working for a long time to find ways to make it easier for the consumer… not just for the “techies”, but also for people in normal households watching TV. With VIDAA U, it’s really easy, fast and individual UI. According to Ms Dugandzic, the response so far has been amazing. “When we are presenting it to our customers – to the retail sales people – they can’t believe how easy it is. In a maximum of three clicks, you arrive at your desired destination. They have been very surprised by how easy it is, how quickly you are connected with the internet and so on… and how intuitive it all is." Retail training will be a major element in the success of Hisense’s new product. Ms Dugandzic explains that this will be a key: “We have just now started, because we think it is important to explain our product, to present our product and to explain the key selling points – what do you really get when you buy a Hisense TV Hall 6.2 Stand 202 A CHANGE IN PERCEPTION While in the past many saw Chinese brands as the “cheap & cheerful” cousins of the Japanese and Korean manufacturers, today this is no longer the case. “When we are talking about our brands and explaining what Hisense is, we explain to people that these are not ‘generic’ products. We have R&D centres all over the world. Here in Europe we have a major centre in Düsseldorf… and the company is re-investing 5% of all turnover into R&D" explained Ms Dugandzic. "This shows that we are pushing the innovation forward. We are sure our brand will be increasingly important on a global scale over the coming years. When it comes to branding, thanks to our sponsorships of major sporting sponsorships like the UEFA last year and now with the FIFA sponsorship, we are establishing the brand on a global level,” she added 12

NEWS Philips Wins EISA Award for Best Buy OLED TV Philips’ 55-inch OLED TV (55POS9002) has been voted as the European Imaging and Sound Association’s (EISA) Best Buy OLED TV for 2017-2018. EISA also commended Philips TV for being able to offer state-of-the-art technology and performance at an affordable price to make the 9002 a set that “stands out in the expanding OLED market.” Closely following Philips first OLED set, the reference setting and highly acclaimed 901F, the 9002 is Philips second OLED model but also the first set to include Philips’ brand-new P5 picture processing engine. Kostas Vouzas, TP Vision’s Managing Director Europe said the P5 offers a significant increase in processing power, speed and efficiency over the market leading Philips Perfect Pixel Ultra HD engine. In highlighting the award, the EISA team referenced the 9002’s “excellent picture quality”, highlighting the sets rich colours, fine details, deep blacks and motion sharpness and noting that each was a product of the 9002’s combination of the inherent advantages of OLED technology when powered by the P5 picture processing engine. KEY POINTS OF PHILIPS 55POS9002: BEST BUY OLED TV 2017-2018 Quality OLED TV: Only perfect black creates perfect colours 3-sided Ambilight: Changes the way you look at TV forever The EISA panel also commended the heightened “sense of immersion with any source” from Philips’ Ambilight technology. Mr Vouzas, said: “We are delighted that EISA has chosen to honour the 9002 with this award and that our efforts to offer something distinctive yet affordable in the OLED market has received such prestigious recognition – a Philips OLED TV that in all aspects simply looks better. “This recognition from EISA is the second award the Philips 55POS9002 has obtained Picture Perfection with Philips P5 Perfect Picture Engine: A certified UHD Premium experience HDR Perfect: The ultimate in contrast, colour and sharpness in 2017, after receiving the honour of being nominated as an outstanding product in the consumer electronics category at the prestigious Red Dot Product Awards” Hall 22 Stand 101 Powered by Android: Google Play store and Philips app gallery Philips Triple Ring technology: For enhanced sound DTS HD Premium Sound: Hear every detail Michael Langbehn PR manager, Panasonic PANASONIC’S PLASMA ENGINEERS COME BACK OUT TO PLAY With the release of sleek new OLED TVs by Panasonic, the competency of the company’s former plasma engineers is coming into play. We asked Panasonic PR manager Michael Langbehn what makes these TVs stand out in the crowd. We are demonstrating our 4K competency in terms of the value chain – end to end. We can film 4K signals, send and receive them, store them and play them on our newest screens. We are showing our two new OLED screens – the 945 and the 1005. These are both the highlights in terms of our TV line-up. We are showing our 4K Blu-ray Disc players and our 4K Blu-ray Disc recorders, giving us the widest portfolio in terms of 4K products. We also have the devices to generate 4K content in terms of our two camcorders – the X1 and the X1000 and of course our digital still camera – the GH5. It’s the first time that Panasonic TV engineers have worked directly with those from the Technics brand. When it comes to design, more and more TV sets look alike, so you need other differentiating factors to stand out from the competition. That’s why we decided to integrate the Technics soundbar Hall 5.2 Stand 101 IFA International • Monday 28 th August 2017 13

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