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PREVIEW Edition - IFA International 2017

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NEWS GROUPE SEB CONTINUES ON PATH OF INNOVATION GREAT LITTLE HELPERS BY WMF: The Fourth Generation of KITCHENminis WMF Group presents the fourth generation of the WMF KITCHENminis at IFA this year. The series has experienced tremendous success over recent years with a range of devices – reason enough to build on the options for the preparation of healthy, home-made food. These compact, electric kitchen devices were developed for the growing number of small urban households with the aim of saving space, electricity and resources whilst at the same time providing 100% performance, total efficiency and elegant design. The fourth generation WMF KITCHENminis offer something new: Aroma glass coffee machine, Aroma thermal coffee machine to go, rice cooker with to go lunch box, snack to go dryer, My Egg 1-egg cooker, long-slot toaster and chopper. WMF always places modern lifestyle in the foreground in product design and the development of new products: Its range covers the Breakfast, Healthy Eating and Homemade segments with its 16 devices. Today, more than ever, people want healthy home-made food when on the go. Home-made but ready-to-go is the trend. The seven new WMF KITCHENminis have been designed exactly for this modern way of living and supplement the available range, which now spans 23 devices. The global nutrition trend - healthy preparation using fresh regional produce - continues to gather pace. "Our target group is always ready to try new ideas and flavours and – convinced that it's better to "know what's in your food" – prefers to make their own fancy snacks," says Martin Ludwig, Managing Director of the WMF Group's Consumer Electric division. "Demand for practical to-go products is high, whilst at the same time, customers are keen to avoid disposable packaging. In developing our new WMF KITCHENminis, our focus extends to more than just good design, performance, functionality and compactness. Our customers are to look forward to their time in the kitchen, because they can do (pretty much) everything themselves and prepare food to an excellent standard" Hall 6.1 Stand 102 Groupe SEB continues to lead in the small appliance market. We asked Astrid Duhamel, head of communication and digital for SEB what’s new this year. Our aim has always been to make consumers’ lives easier and more beautiful, and now this is becoming even more exciting, because we have connected products, which adds a real interest for the customer. You will find a number of interesting products at our stand, that will really give added value when it comes to the handling of the machine, on the product experience, and obtaining a more precise result. This is our global direction, then we can look more in detail about food preparation, electrical cooking, and fully automatic coffee makers. A prominent figure again this year is the famous TV chef Steffen Henssler. Can you tell us more about his participation? Steffen Henssler is here as brand ambassador for Krups and Tefal as part of a long-term. Astrid Duhamel Head of communication and digital - SEB Cooperation, underlined by PoS campaigns and a broad media campaign. While our brands are already very well known, it has been important for us that it also become a contemporary, cool brand, and Henssler is known as a very modern, relaxed chef with an interesting cuisine. He is a perfectionist of passion, professional through and through, casual, unconventional and loves reliable technology. He has the same high demands on kitchen utensils as we all do. He shows that our devices are fun and inspiring in terms of performance and equipment for absolute pros, because "perfection can be tasted". The catch phrase for Tefal is "Ingeniously different": an example being the versatile deep fryer that prepares numerous dishes with only one tablespoon of oil and can be operated via Bluetooth or an electric contact grill, or the perfect matching of grill temperature and duration to optimal grill results Entrance South Stand 101 16

NEWS © Messe Berlin GmbH IHS Markit Innovation Awards @ IFA 2016 IHS Markit, a world leader in critical information, analytics and solutions, will again host and judge the Innovation Awards at ShowStoppers at IFA. Ian Weightman, vice president for technology at IHS Markit, said: “We are delighted to support leadership, ingenuity and innovation in front of the highly influential global media attending and following ShowStoppers events. “These awards are designed to help technology companies promote their Whether it’s in the field of audio, video, photo, home entertainment, in-car or mobile electronics areas, the crème de la crème will be recognised in Berlin at the EISA Awards Ceremony on 1 September. In a glittering gala evening that attracts the who’s who of the industry, the annual EISA awards are presented – allowing manufacturers to highlight their most innovative products in the coming year across Europe and around the world. For 35 years, the prestigious awards have been the result of a unique, democratic, qualitybased selection by 53 IHS Markit Innovation Awards most innovative products to backers, partners, retailers, affiliates and consumers.” IHS Markit Innovation Awards showcase the most innovative products in the following technology categories: • Smart home and appliances • Mobile accessories • Mobile computing • Fitness, wearables and health devices • Robotics and drones • Augmented reality, virtual reality and gaming • Personal entertainment • Video displays and devices. Tested, and Awarded by the Experts independent experts from 25 countries across the globe. Every year, the EISA Awards applaud the new products that combine the most advanced technology, the most desirable features, the ultimate expression of design, the most satisfying ergonomics and, of course, the greatest value for money. In short, EISA recognises the features most likely to be appreciated by an enthusiast public seeking high quality and creative facilities. For several years now, Cleverdis (publishers of IFA International) and EISA have been close partners, and this year is no exception. Dave Leon, a partner of ShowStoppers, added: “ShowStoppers events around the world are where companies break new ground in technologies for work, home and play. “It is exciting to have the world-renowned analysts at IHS Markit debate and recognise the new gear, gadgets, tools, apps and devices from start-ups and global industry leaders that are driving digital innovations for consumers and business users” Senior members of EISA have participated actively in the compilation of Buyers’ Guides for a number of product categories in the consumer electronics field in IFA International ShowStoppers@IFA 2016 SHOWSTOPPERS@IFA CELEBRATES 10 TH CONSECUTIVE EVENT 2017 marks the 10 th consecutive edition of the official press event of IFA. ShowStoppers@IFA is where you ... • Shake hands with hundreds of top-tier press, journalists and industry analysts; • Demo your product; • Sneak preview your service; • Launch your company; and • Score news coverage and product reviews for your company or client. ShowStoppers@IFA takes place the day before IFA starts … during the press days, when reporters are looking for breaking news and compelling stories to cover at the trade fair that increasingly defines the future of digital technologies for work, home and play. DO YOU NEED TO MEET THE PRESS? DO YOU NEED TO GENERATE COVERAGE? ShowStoppers combines a product showcase, handson demos, and a reception into one special evening. It’s informal. We provide a buffet dinner and open bars. Journalists and analysts specifically selected and qualified by IFA and ShowStoppers work their way around the room. It’s a better way for industry leaders, innovators, startups and upstarts to meet hundreds of press at the largest consumer electronics trade show in Europe. It's a better way for reporters to discover hot products and cool companies -- companies they know, companies they haven't discovered yet. It's a complete turnkey package planned specifically by IFA and ShowStoppers to help companies large and small generate news coverage and product reviews Entrance South Date: 31 August Time: 6-9pm EISA Gala 2016 Group IFA International • Monday 28 th August 2017 17

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