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Preview Edition - IFA International

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News Ten Out of Ten

News Ten Out of Ten IFA set to be the global launch pad for new devices with Windows 10 Windows 10 is, says Microsoft, going to do more than just change the face of the PC world. “From great apps to being able to game epically, there’s plenty to love about the new Windows – the best Windows ever,” writes Yusuf Mehdi, corporate vice president, Windows and Devices Group. With new innovations such as Cortana, the Microsoft Edge browser and Windows Hello, while being familiar and easy to use, Windows 10 rolled out across 190 countries on July 29, as a free upgrade or with new PCs and tablets. To this end, Nick Parker, corporate vice president OEM Division, Microsoft, will deliver a keynote showcasing new Windows 10 devices at IFA 2015, entitled “Windows 10 Lights up New Devices”. Parker will demonstrate a breadth of new Windows 10 devices, including tablets, 2-in-1s, premium notebooks, gaming devices and all-inones that will light up the Windows 10 experience for customers. Meanwhile, at the recent IFA Innovations Media Briefing, Microsoft product marketing manager Boris Schneider-Johne explained to IFA International that the new OS will revolutionise the way we use a countless WINDOWS 10 SHOWCASES HOLOGRAPHIC FUTURE WITH MICROSOFT HOLOLENS Windows 10 is the world’s first holographic computing platform – complete with a set of APIs that enable developers to create holographic experiences in the real world. With Windows 10, holograms are Windows universal apps and Windows universal apps can work as holograms, making it possible to place three-dimensional holograms in the world around you to communicate, create and explore in a manner that is far more personal and human. Personalisation will be another one of the main features for the PC industry in the upcoming months, and several manufacturers will show PCs at IFA including biometric features. These will include an active 3D camera working with infrared light that will recognise your face particularly well; so well in fact that it can replace passwords, meaning the user can’t just take a photograph or a mask to fool the system. It means that instead of using a password, one can simply use one’s face to log into a computer, unscramble data, or log into a website. © Microsoft array of devices: “First of all, it is six years more advanced than Windows 7, meaning it’s a lot faster on the same hardware. So for people who upgrade from a Windows 7 PC and install Windows 10 on the same machine, they just get a faster PC for free. And you get more security, because everything we’ve learned about computer security in the past six years has been incorporated into the product. You get a new internet browser, called Microsoft Edge, which is very important because it gives you added functionality, making the web more intelligent. It’s easier to find stuff, to mark and annotate web pages, discuss pages with other people, thus working with the web rather than just browsing it. We of course have Cortana – an intelligent assistant living inside your PC or mobile phone. She can remind you about appointments and dates, give you directions, and even tell you where to get a good pizza wherever you are. But we’re trying to put a lot more intelligence into that in terms of using knowledge gathered from the web. For instance, when you are browsing a web page, you can ask Cortana about persons that are mentioned on the page and she will pull up the biographies for you. Or you can ask about places or get simple translations done. She can even proactively tell you to check in for the flight you have booked, taking you straight to the right web page, pre-filled in with all the information she already knows about you. All that remains is to choose your seat.” With inking capabilities built-in to the new Microsoft Edge browser, users can write or type directly on web pages and share their markups with friends, family or co-workers. There’s a feature that allows users to clear away distractions from their online articles and a reading list that organizes their favourite reads to enjoy later. The improved address bar helps one to find things faster, and with Cortana enabled, the user can instantly move from searching to doing. The international keynote by Microsoft is scheduled for Friday, 4 September, 3 pm, at the CityCube event hall. Boris Schneider-Johne Microsoft Product Marketing Manager it is six years more advanced than Windows 7, meaning it’s a lot faster on the same hardware 12

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