1 year ago

Preview Edition - IFA International

  • Text
  • Consumer
  • Berlin
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  • Digital
  • Electronics
  • Trends
  • Summit
  • August


SPOTLIGHT ON TAIWAN Region Taiwan Seeks to Raise Business Competitiveness Premier Mao Chi-kuo calls for new strategies to bolster performance On the eve of IFA, Taiwan’s National Development Council (NDC) has presented a plan to bolster the nation’s economic structure. The plan is to generate a virtuous cycle of innovation, investment and employment in order to bring about structural adjustments and enhance industries’ capability to respond to business cycles. Hall 25 / Stand 301 On July 12, Premier Mao Chi-kuo instructed the NDC to formulate short-term practices and long-term “mooring” strategies for addressing issues related to improving export and revitalizing investment. The NDC plan incorporates the measures of related ministries and agencies such as the Ministry of Economic Affairs, Ministry of Finance, Ministry of Transportation and Communications, and Financial Supervisory Commission. Mao pointed out that the nation’s exports declined in the first half of this year, mainly due to the global economic revival not being as robust as earlier anticipated as well as the impact from plunges in international oil prices. However, Taiwan’s overall economic fundamentals were still steady, resulting in a net trade surplus. Nevertheless, from the medium- and long-term perspectives, the situation reflected that the nation must strive to expedite industrial upgrade, augment investment and enhance export competitiveness in order to effect economic structural transformation. The premier stated that industrial structural adjustments require longterm efforts to lay a solid foundation and this transformative work must be persistently carried out over time to accomplish its objectives. Therefore, this plan is designated as a mid-term review and consolidation for current existing programs, and it will focus on three aspects: upgrading industries, expanding exports and promoting investment. STRONG PRESENCE AT IFA 2015 Taiwan again has a strong presence at IFA this year, notably with participation by the nation’s two big industry organisations, TEEMA and TAITRA. TEEMA (Taiwan Electrical and Electronic Manufacturers' Association) was established in 1948 to serve the interests of Taiwanese electrical and electronics industries and to provide a point of liaison between the industry, its customers and the government. From the production of basic electrical devices such as light bulbs and power distributions after World War II, electrical and electronic industries in Taiwan have developed the sector as the world renowned IT Island in the 21 st century. TAITRA (Taiwan External Trade Development Council) is the foremost non-profit trade promotion organization in Taiwan. TAITRA assists Taiwan businesses and manufacturers with reinforcing their international competitiveness. SELECTED TAIWANESE EXHIBITORS AT IFA TPV TPV is the world’s leading PC monitor and LCD TV manufacturer. The Group has driven its growth over the years by leveraging economies of scale and core competencies in R&D, manufacturing, logistic efficiency and excellent quality. The Group also distributes its products globally under its own brands AOC and Envision. In 2009 and 2011, the Group acquired exclusive licenses to sell Philips’ monitors globally and TVs in China. In April 2012, the Group formed a joint venture, TP Vision, with Philips to take over the latter’s TV business. In June 2014, TP Vision becomes the Group’s wholly-owned subsidiary. Hall 22 / Stand 101 TPV is the mother company of TP Vision – makers of Philips TVs. The huge Taiwanbased display manufacturer proudly sports Philips latest TV sets on its web homepage D-Link AC3200 ULTRA SmartBeam Gigabit Cloud Router (DIR-890L) Founded in Taiwan in 1986, D-Link is worldwide offering its products and solutions for wireless, switching, video surveillance, 4G LTE / 3G UMTS and home automation. PRODUCT: The DIR-890L AC3200 provides combined 802.11ac / n wireless transmission rates of up to 3200 Mbit / s, reaching a three times greater bandwidth than a gigabit network connection. Hall 25 / Stand 110 Adonit Brinno Adonit was formed when five guys across two countries launched the company with Writer, one of the first iPad keyboard cases on the market; their line of Jot styluses followed one year later, when a Kickstarter See the Unseen! Brinno Time Lapse Camera & Wirefree Security specializes in producing long lasting battery powered autonomous photography appliances. Capture stunning HDR Time Lapse Videos with the push of a button: you never thought making Time Lapse Videos could be so easy. Set it and forget it, the TLC200 PRO creates the video instantly, no post processing required. Hall 11.1 / Stand 08 campaign launched the company into growth mode. Today, they have customers in 100 countries worldwide, and have sold over 3 million Jot styluses. The company has recently partnered with Adobe and Evernote to bring styluses and software to digital artists and notetakers. Hall 13 / Stand 115 44

HOSPITALITY / RESTAURANTS / BARS WHERE TO GOIN BERLIN WWW.WHERETOGOINBERLIN.COM CLUBS / EVENTS / SHOPPING / CULTURE Welcome to New Look Berlin Michael Müller, the new Mayor of Berlin – he replaced Klaus Wowereit in December 2014 – welcomes IFA visitors to Berlin for the first time in 2015, signalling a new era for the German capital and the world’s largest Consumer Lifestyle trade show. Like outgoing Mayor Wowereit, who famously called Berlin “poor but sexy”, referring to its strong focus on culture and nightlife, Müller also celebrates Berlin’s cultural excitement and diversity. When describing what makes Berlin so special, Müller also told IFA International about the ways in which the city has flourished in the quarter century since unification. I think Berlin offers a unique mix – a mix of old and new, of people from all over the world, and of urban and natural spaces. In the last 25 years in particular, the city has really blossomed, taken on a new look, and become more open, more diverse, and more colourful. And finally, when it comes to culture, Berlin is one of the world’s most exciting cities. What is your key message to visitors from around the world (and Germany) present at the show? First of all, of course, I would like to extend a very warm welcome to everyone attending the IFA and to wish our visitors a productive and successful trade show, and, at the end of the day, a wonderful time and many unforgettable impressions of Berlin. And if I might, I’d also like to ask you to become ambassadors for Germany’s capital city and to promote Berlin when you’re back home – and not just as a trade show location, but also as a travel destination. When it comes to culture, Berlin is one of the world’s most exciting cities. What do you suggest people should do while they’re here – whether visiting for the first time, or whether they are “old hands” at Berlin? Since there’s too little time to really get to know Berlin during the trade show, my advice would be to either come back for another visit or extend your stay to give yourself the chance to experience Berlin in all its many facets. You’ll be glad you did. Michael Müller Mayor of Berlin IFA International • Monday 31 st August 2015 45

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