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Preview Edition - IFA International

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Conference & Events

Conference & Events Preview IFA 2013 International Keynotes The world’s decision makers of the consumer electronics, home appliances and related branches are invited to share their visions with exhibitors, trade visitors, VIPs and journalists of IFA. Pieter Nota Executive Vice President & Chief Executive Officer of Consumer Lifestyle, Philips “Philips - Innovation that Matter to You." 6 th September - 10:15 a.m. Founded in 1891, Philips has developed into one of the biggest and most innovative technology companies worldwide. With its three different sectors: Healthcare, Lighting and Consumer Lifestyle, Philips is broadly based and has always pursued one goal: to improve people’s lives, by making it easier, healthier and more enjoyable. IFA Berlin played a major role for Philips right from the beginning in 1924. In 2013 “Smart” arrived in every product area presented on the IFA fairground. Philips points out how smart technology solutions can upgrade consumers’ lives and how these accompany the long-term corporate strategy of Philips. Dan Hesse Chief Executive Officer, Sprint Corporation “From Transformative to Revolutionary: The Impact of Wireless on Our World” 6 th September - 1:00 p.m. In the IFA keynote by a US wireless CEO, Dan Hesse will address the profound impact wireless has on societies across the world. With the advent of ultra-high-speed mobile networks, wireless will play an even more integral role in virtually every aspect of our lives. Advances once thought far in the future, like augmented reality, vocal recognition and real-time translation, will become commonplace. What will this new world look like? What are the advantages and the challenges? How will this “always on” world of Big Data affect privacy and security? Alan Mulally President & Chief Executive Officer, Ford Motor Company “The Smart Car: Intuitive, Connected and Safe” 6 th September - 5:00 p.m. Alan Mulally’s keynote will highlight Ford’s commitment to leading a new era of connected driving and how it is leveraging technology to deliver a safer, more convenient driving experience. Mulally also will reveal an allnew Ford concept vehicle with breakthrough technology features. Ford also will provide an update on plans for bringing Ford SYNC with AppLink to market later this year, including an update on new app development partners. Turan Erdogan Chief Executive Officer, Vestel Group Colin Angle Co-Founder & Chief Executive Officer, iRobot “Head Monster” Noel Lee Founder & Chief Executive Officer, Monster, Inc. “Will TV Die? Future of Consumer Electronics” 7 th September - 10:30 a.m. In his keynote address, Vestel CEO, Turan Erdogan will explore the future of consumer electronics. Ten years from now, the TV will still be one of the largest pieces of furniture in the living room, and it will still have a central place in family life. However the TV business overall may be unrecognizable certainly when compared to the operating models and industry makeup that prevail today. "How Robots are Changing the Consumer Space and Peoples’ Lives" 7 th September - 3:00 p.m. Colin Angle co-founded iRobot in 1991 with the goal of making practical robots a reality for people around the world. For more than two decades, iRobot has been leading the charge and developing the latest in robotic technologies. Mr Angle will talk about how by creating value – dependable robots that perform their tasks well and are within reach to the everyday consumer. Robots are now in the mainstream. Robots are performing more jobs indoors and extending their reach to outdoor jobs as well. “The Headphone Revolution: How Did It Happen? From Monster, the Company that Made it Happen.” 8 th September - 3:00 p.m. In his keynote, Noel Lee will talk about the inside track on how headphones became a big consumer business. The Head Monster will give insights about the key values needed to find new trends, to develop audio innovations for retailers, customers and consumers and to drive business successfully for more than 30 years. He will analyze the development in the headphone market of the last years and question if this is a fad or an ongoing trend. In these considerations, he will also discuss the most recent developments in the consumer electronics market. Access Exhibitors, Trade Visitors, Press and VIPs Location International Keynote Area, Hall 6.3 ENTRY 15 min. prior to start / VIPs and Press: 30 min. prior to start For trade visitors admission to the exhibition grounds for the morning keynotes is through the South Entrance. Shuttle Service A shuttle bus service guarantees comfortable transfer from South Entrance / International Trade Visitor Reception Area (foyer between Hall 1.1 and 2.1) to the International Keynote Area. 22

Conference & Events Preview The Ultimate Recognition EISA Awards evening set to host the cream of the CE sector The annual EISA awards – the ultimate recognition by the European Imaging and Sound Association – are to be presented, as each year, in Berlin during IFA 2013, albeit that the awards were already officially announced in August. This year’s awards stand out from the fact that Chinese brands have scooped the key smartphone awards. The European Consumer Smartphone 2013-2014 is the Huawei Ascend P6, and the Advanced Smartphone of the year goes to the HTC One. Meanwhile, the Samsung Galaxy S4 Mini was elected as the best “Social Media” phone. In the much awaited and coveted category of Ultra HD TV, the award goes to Philips for the 65PFL 9708 model. The overall award for best European TV goes to Sony for its BRAVIA KDL-55W905A. Canon took most awards in the Photo section, with three prizes, for the best professional lens, best SLR camera (EOS 100D) and best advanced SLR camera (EOS 6D); while Panasonic’s LUMIX DMC-GH3 won the prize for the best Photo-Video camera. In all, over 60 awards are to be presented – far too many to list here. For the complete list: www.eisa.eu. IFA International will report on highlights from the EISA awards ceremony in Berlin. This year, EISA has also worked hand in hand with us at IFA International to bring, for the first time, Buyers’ Guides (in a number of product categories), which will feature every day in this publication. More Press Than Ever to Attend ShowStoppers@IFA, the official IFA press event, highlights digital technologies on September 5 th [ by Bob Snyder ] As the official press reception of IFA , ShowStoppers is the signature finale to these “Press Days” at IFA. It’s held the night before IFA opens when every journalist is in town, already on the fairgrounds, looking to discover the present and the future of digital technologies for work, home and play. ShowStoppers, now in its 6 th year, is a three-hour turnkey table-top showcase where companies set up their products for a special pressonly demonstration. While 600+ journalists attended last year, more journalists than that have already preregistered for this year a month in advance of the show. Held on the Messe-Berlin Fairgrounds in Building 15.2 on September 5th at 18:00 to 21:00, the organizers say this will definitely be the largest-ever ShowStoppers @ IFA. ShowStoppers is not only the premiere showcase for industry leaders like Toshiba, “The companies that exhibit at IFA and at ShowStoppers leverage the timing of IFA” ShowStoppers AMD, Texas Instruments, Ford, Spotify, Hotels.com, Deutsche Telecom, but it also works well for startups looking to tell their story to hundreds of journalists in a single event. Some of the press that attended last year include AppleDaily, ARD, Axel Springer, BBC, CBS News, chip, CNBC, CNET, El Pais, Engadget, Frankfurter Allgemeine Zeitung, Handelsbatt, IDG, Impress Watch, Laptop, N24, NHK, PC Welt, People’s Daily, pocket-lint, reviewd.com, The Straits Times, T3, USA Today, the Verge, Which?, Wired, Xinhua and ZDF and many more. “More and more journalists come to IFA because, year upon year, there is more news to cover and more new product introductions,” says Dave Leon from ShowStoppers. “This reflects a significant shift in the consumer electronics and home appliances industries – and, increasingly, the mobile, handset and apps industries. Why? The companies that exhibit at IFA and at ShowStoppers leverage the timing of IFA – just in time for the all-important fourth quarter and holiday sales, just in time for consumer and business users to discover the future of consumer electronics, home appliances and mobile technologies.” Thursday 5 Sept. 2013 - 6-9 pm Hall 15.2 @ IFA 2012 www.ifa-international.org IFA International • Monday 2 nd September 2013 23

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