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Official Daily News Source f or International Visitors at IFA News Technologies for a Smart World IFA TecWatch 2012 - A place to exchange ideas for the markets of today and tomorrow For technical enthusiasts, Hall 11.1 - the home of IFA TecWatch - is a must-see. “Anyone interested in what the future of Consumer Electronics and Home Appliances looks like will find lots of exciting answers and ideas for future business at IFA TecWatch,“ Dr. Rainer Hecker, Chairman of the Supervisory Board of gfu, said. IFA 2011 – IFA TecWatch 3D Innovation Center First started in 2010 and aimed exclusively at companies large and small who manufacture accessories for iPhone, iPods and iPads, the iZone immediately attracted exhibitors from Europe, Asia and the US. The IFA iZone was the first marketing platform exclusively for Key topics this year include: SMART LIVING How easy will everyday life be in the future? IFA TecWatch displays innovative solutions – from gesture control to the networked home. Together with ZVEI and VDE, ZVEH will present the E-Haus, a prototype for living in a completely networked environment. iPhone and iPad accessories in Europe, and for the last two years has successfully showcased products from the booming world of Macs, iPhones, Apps, networked devices and accessories. This year once again producers of software and applications, distributors and manufacturers of accessories NEXT IN 3D & HD Displays offering many times the resolution of current HDTV will be among the stars at IFA, and production and distribution of media at this quality level is a big topic at IFA TecWatch. Exhibits will include advanced 3D technology, such as new 3D displays that need no glasses, and software that can piece together image data from various angles to create an uninterrupted and navigable 3D picture. THE FUTURE OF BROADCASTING Major sports and political events, as well as major concerts will continue to be watched live. But what about catch-up TV? In future, the convergence of digital broadcasting with the internet will offer much more efficient methods. Dynamic Broadcasting is the key. TecWatch gets behind the facts. iZone Set To Grow Once Again Guangzhou YiCai Craft Factory will be offering their solutions for the booming iTech market. In the first year, most of the exhibitors were newcomers to IFA and were extremely satisfied, reporting excellent business throughout. “IFA has successfully integrated the latest trends from the world of i-products and e-media,” Jens Heithecker, Executive Director of IFA, says. “Every aspect of the IFA iZone has been carefully planned to provide an attractive display for the general public and for trade visitors. The keen demand for this new concept by companies from Europe, Asia and the USA confirms its effectiveness.” SECOND SCREEN Media tablets are becoming an indispensable tool for TV viewers. IFA TecWatch will be showing the most sophisticated apps for this combination, allowing viewers to easily navigate the entire universe of digital media. Toshiba notebook Satellite U840W AUTOMOTIVE NETWORKS Making calls from the car, receiving text messages, dictating messages, synchronising data, making intelligent use of traffic news – at IFA TecWatch an international car maker I FA international Approach S3 by Garmin Deutschland GmbH will be showing how all these functions can be incorporated in easy-to-use mobile electronic concepts. WEARABLE TECHNOLOGY The promise of minuscule, featherweight screens, sensors and intelligent electronics as part of what you wear have fascinated the world for years. Now finally the time has come for genuine, consumer-friendly wearable technology. IFA TecWatch will be showing some spectacular examples. 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Conference & Events Preview IFA 2012 International Keynotes Minoru Usui President - Seiko Epson Corporation Phil Rogers President, HSA Foundation and Corporate Fellow, AMD Bracken P. Darrell President, Logitech “Becoming Indispensable in a Changing World" (Challenges facing a technology company) 31 st August - 10:30 a.m. In his keynote address, Epson president Minoru Usui looks at the challenges facing technology companies in a rapidly changing world. He discusses the roots of Japanese technology, and how the core beliefs underpinning technology companies have been shaken by recent events. Usui goes on to explain how his experience as an engineer has shaped his philosophy as a corporate executive. He will finish by describing his efforts to change Epson while remaining true to the company’s values, and his vision of implementing a new technological revolution. The speech will give an insight into the thinking of a Japanese CEO, and will offer hints as how technology can be refined and used for the benefit of society. “The Next Era of Computing Innovation” 31 st August - 3:00 p.m. The computing industry thrives on change. Innovation brings about the next era in electronics from smartphones to smart TVs. While some think the industry is moving too fast, others say it’s too slow. Phil Rogers, HSA Foundation president and AMD corporate fellow will present on the near and distant future of computing made possible by the HSA Foundation. This keynote will showcase innovative technology demos that give attendees a sneak peek of the future of computing, highlighting how consumers will interact with their electronic devices in the not-so-distant future. “Living for Music” 1 st September, 10:30 a.m. A love of music used to mean a large collection of vinyl records and regular attendance of festivals and concerts. Those days are not forgotten, but technology is transforming how a music lover lives for music today. It’s digital, it’s portable, it’s always on, it’s discoverable and serendipitous, it’s high quality, it’s part of life itself from morning to night. Logitech, with its decades-long heritage in music and expertise in creating innovative audio products, has a unique perspective on what living for music means, today and tomorrow. Join Bracken Darrell, Logitech President, to learn more. Jim Wong Corporate President, Acer Inc. Noel Lee Founder and CEO, Monster, Inc. Access Exhibitors, trade visitors, press and VIPs Entry 15 min. prior to start VIPs and Press: 30 min. prior to start “Paradigm Shifts in the ICT Trend” 2 nd September, 10:30 a.m. As data and voice converge into single devices, all information becomes available in a mobile format. Will information and communication technologies clash or work in harmony? Founded in 1976, Acer ranks among the world's top five branded PC vendors. In 2000, Acer spun-off its manufacturing operation to focus its resources on developing technologically advanced, user-friendly solutions. The decision to support the sales of its product lines through specific marketing activities that best utilise distribution channels, has allowed Acer to achieve excellent results worldwide. "The Comeback of Great Sound in the Mobile World" 2 nd September, 3 p.m. Noel will "explore the future of great sound" in his address, with a focus on what has been missing in music reproduction – and how new technologies and innovations are bringing back truly great audio for today’s mobile listeners, providing a dramatically heightened experience. Noel literally redefined the high-performance headphone category in recent years when he engineered and tuned the Beats by Dr. Dre headphone sound, and he will discuss how that project has set the stage for even more innovation in personal audio. He will also discuss how the worlds of fashion and high-performance audio are merging, helping usher in a new generation of headphones geared for every type of lifestyle that allow people to express their personal taste in brand new ways. Location International Keynote Area, hall 6.3 CoNTACT Patricia Schwan Tel. +49 30 3038 2066 Mailto: Shuttle Service A shuttle bus service guarantees comfortable transfer from Entrance South / International Trade Visitor Reception Area (foyer between hall 1.1 and 2.1) to the International Keynote Area. Programme You can find the further information about the IFA 2012 International Keynotes on: < International Keynotes IFA International • Monday 27 th August 2012 13

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