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Market & Technology

Market & Technology Trends Wireless and easy to use – images and sound in the home network Archive systems such as media shelves and racks, albums or shoe boxes are a thing of the past for pictures, music and videos, which can now be stored digitally on PCs, notebooks or network hard drives. Moreover, home networks enable them to be accessed by virtually any kind of modern digital terminal, such as a smartphone, a networked television set or a tablet PC. The introduction of such standards as UPnP and DLNA make it even easier to utilize media in a home network. The relevant devices can automatically recognize one another and can in this way exchange digital content.The trend towards networked media usage has also had a lasting impact on the hifi world. Nowadays a vast range of music components and surround-sound systems can be linked to the home network, either wired or wirelessly, in order to access and play back centrally stored collections of music. In such scenarios smartphones are an ideal and simple form of remote control, with special apps that invite users to find their way around a wealth of stored music.Radio also occupies a firm place in today’s home media infrastructure. In most cases audio devices linked with the home network can also be used to access the enormous range of domestic and foreign radio stations that are now available on the Internet. In this way the web is currently evolving into one of the most important digital distribution channels for radio broadcasting. "A whole range of incredible new sound ideas will be on show at this year's IFA" Processor NVIDIA Tegra 250 Cameras and camcorders: HD, 3D and links to the net High definition has more or less become the standard for today’s camcorders. There is also a rapidly increasing range of models for three-dimensional movie-making. In many cases three separate image sensors are used to provide perfect picture quality, not only for topof-the-range devices but "From pocket cameras to the best systems and SLR cameras, all of them are capable of producing videos in HD quality." also for pocket format compact units. I n c re a s i n g l y d i g i t a l cameras can be used for moving images too, a capability that is not only confined to individual product sectors. From pocket cameras to the best systems and SLR cameras, all of them Canon Powershot SX230 HS are capable of producing videos in HD quality. And a number of models are already available that can take three-dimensional images. There are also various additional and highly practical functions such as an integrated GPS receiver, which a u t o m a t i c a l l y r e c o r d s t h e location where the shot was taken, or a WLAN c o n n e c t i o n , p e r m i t t i n g i m m e d i a t e transmission of the photo or video. Integrated picture processing s o f t w a re a n d t o u c h s c r e e n displays also help to make these devices even easier to operate. 2011 will see the commercial launch of entirely new series of processors with chip architectures in which the main processor and the graphics unit share the same semiconductor chip. This has spectacular implications for video performance, e n a b l i n g p o r t a b l e computers such as netbooks to display moving images in full HD quality without any judder and in full screen mode. Similar integrated types of processors are now helping to give the first smartphones the "Chips and chipsets are becoming part of virtually all CE devices today..." Processors and operating systems – offering new levels of performance, new alliances same sort of capabilities. The type of operating s y s t e m h a s a significant part to play in determining the standard of performance and functions. This offers opportunities for new alliances because the new versions of tablet PC operating systems will in future harmonize with the processors used in almost all tablets and smartphones. One thing is already certain: tomorrow’s consumers will be able to choose from a wide range of different types of devices and operating systems. 26

Market & Technology Trends Trends in Home Appliances 2011 Innovative, efficient, comfortable The home appliance industry for the fourth year integrated into IFA – and innovations by the industry continue to deliver exciting advances in comfort, lifestyle, wellness and health at home. New products feature intelligent technologies, connections to the Internet, Smart Grid solutions, and excellent ease of use. Outstanding design is important. And modern appliances that use water and energy efficiently decrease the consumption of resources at the same time they improve performance and comfort. Easy to use – and connected A high priority in appliances is operator comfort and ergonomics. Intelligent electronic controls make everyday use easier. Operating noise is reduced. And, connections to the Internet may deliver software updates – or recipes and Miss IFA and WMF Only You breakfast set preparation tips. Appliances connected to smart grids enable the cost-effective use of energy. Some modern washing machines are equipped with programs optimized to clean clothes while using less water and lower temperatures. Users can set dishwashers to use water efficiently, to wash and dry pots and pans using special cycles. Dryers have self-cleaning condensers. Ovens and small appliances operate by simple touch. Doors without handles - open and close with a single press from a fingertip. Cooking at home is more “en vogue” than ever. TV shows present celebrity chefs who suggest delicious, exciting, easy-to-make, quick-tocook meals for families and friends. In large appliances, induction cookers and highspeed ovens are migrating from restaurants to offer innovative features and programs for cooks at home. In small appliances, creative users now enjoy innovative "At IFA, those looking for great new ideas for the kitchen won't just "see red"... innovation abounds!" food processors, blenders and grills. The trend to healthier eating continues, powered by steamers, built-in and standalone ovens, and an extensive range of smaller electrical appliances designed to help with the careful preparation of foods.Refrigerators do more than provide the longest-possible safe storage of food. Counterdepth units are less invasive in the kitchen. Air filters, humidity controls, separate storage compartments and zero-degree areas ensure optimum cooling and storage. And new models set new standards in design, from the number of doors and drawers to LED lighting, from integrated ice makers to bar-code scanners to LCD TVs on the door. Coffee makers continue to soar as a market segment – and the choice of products and product features continues to expand. Product selections range from traditional coffee machines to espresso machines, to individual servers, to machines that automatically identify and measure the proper proportion of ingredients, to machines with tailor-made mounting solutions for the kitchen.As a category, Personal Care & Beauty Appliances experiences significant growth. Hair care and hair styling products are available in many styles and with many features. There is also a diverse range of other personal care appliances, such as hair removal and beard trimmers. Here, too,TV shows provide many examples and drive consumer use, with programs about beauty topics and reality shows about model casting. Economical use of energy and water There is a long tradition of working hard to improve energy efficiency and c o n s e r v a t i o n a m o n g manufacturers of home appliances. More and more new and innovative device concepts push advances forward and achieve significantly better results than often required by law or conservation standards. The objective is clear: To save water and energy without sacrificing excellent performance and comfort. Impressively, over the past ten years, washing machines, d r y e r s , re f r i g e r a t o r s , dishwashers and other appliances have reduced the use of energy between 30 to almost 50 percent. And the portfolio of energy-efficient appliances is growing to Siemens WM16Y840 include even coffee makers. There are new EU efficiency requirements for household appliances that set limits on the energy consumption of new products. However, there is huge potential for savings in the replacement of old and inefficient appliances. In European households, there are an estimated 180 million appliances that are over 10 years old yet still in use. The average lifespan of household appliances is more than 12 years for a washing machine or dryer, and almost 17 years for a freezer. A recent study by ZVEI reports that older, inefficient appliances annually consume 44 TWh of electrical energy. There is clear opportunity for the industry to engage, educate and promote conservation to consumers. “In European households, there are an estimated 180 million appliances that are over 10 years old yet still in use.” Replacement of old home appliances means major energy savings Savings when using a new device compared to a 15-yearold device: Dishwasher: Energy: - 35% water: - 50% Washer: Energy: -35% water: -50% Dryer: - 45% Refrigerator: - 50% Freezer: - 65% Fridge-freezer: - 65% A reduction of energy consumption in a fridge freezer by 65 percent yields an annual savings of about 70 .. Consumers benefit from the purchase of modern, energy-efficient appliances in three ways: they protect the environment, shrink their energy bills, and gain advances in comfort and improvements in lifestyle. IFA International • Monday 29 th August 2011 27

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