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Preview Edition - IFA International

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We give buyers the kinds

We give buyers the kinds of multi-media tools that favour a more intelligent purchasing process. Be sure to be there... SDI - Sustainable Development Initiatives SMARTreport and are your company’s chance to promote its environmental policies in a purpose built publication that targets retailers in the Consumer Lifestyle sector. By the Publisher of IFA International CONTACT Jooree Cho Project Manager Sustainable Development Initiatives Tel: +33 (0)4 42 77 46 00

Product Trends AEG-Electrolux: Bringing Design Into the Kitchen With ranges of laundry, dishwashing, cooking, cooling and cleaning products on show at IFA this year, there will be plenty to see at the AEG Electrolux stand. Here is a pre-taste of some of the highlights… Norbert Behringer, Head of product line management - built in appliances for Central Europe We are seeing a lot of new trends in the kitchen manufacturer side and new wishes from the consumers. The trends are all about design, glass, colours, and illuminations. From consumers, they want more design-oriented appliances that are also functional and individualistic. With our new Crystal Line, we think we fulfilled all these new trends and wishes. This new line is made up of induction hobs. Then there is our innovative MaxiSense range, an induction wok, and a Teppanyaki grill. The other induction hob is our 3D hobs. The great thing about them is that you can adjust the hobs at different levels and they have a ProFrame design in metal or glass. With these new products, we would like to show the retailers that our products are perfect for new kitchens because of the design factor and individualism. These products are not only functional, but are also beautiful. And we can’t wait to bring this message to IFA. Ingo Woda - Small Home Appliances - Central Europe We have a new breakfast range in stainless steel, which is a big trend this year. We not only have the premium line, but we also have in plastic version that you will see for small appliances. When it comes to floor care, we will be showing new redesigned Rapido range with new colours. IFA has always been important as this is an international fair to meet our clients and consumers. AEG is a full line supplier of every kind of appliances and they can rely us for design and functionality. Hall 4.1 Stand 101 NEWS Design lab Four designers appointed to select Electrolux Design Lab 2010 winner at live final event, 100% Design, London 23rd September The winner of the 2010 Electrolux Design Lab competition will need to impress four of the most respected designers working in the field today: Ineke Hans, founder of design office INEKEHANS/ ARNHEM; Benjamin Hubert, (Design of the year, British Design awards 2010); Jon Marshall, Studio Director at BarberOsgerby; and Henrik Otto, Senior Vice President of Global Design at Electrolux. The four jurists will assess eight finalists as they present their compact living concepts, live in London, 23rd September at 100% Design, Earls Court. (www.100percentdesign. Electrolux Design Lab 2010 Global Finalists - Electrolux Design Lab The theme of the 2010 EDL contest challenged students to create innovate solutions for the homes of 2050, when 74 % of the world will live in an urban environment. From 1,300+ entries, the final eight designers are drawn from across the globe (Australia, China, USA, India, Iran, Russia, France and Sweden). The jury will consider intuitive design, innovation and consumer insight when awarding the first prize of a six-month paid internship at an Electrolux global design centre and 5,000 Euros. A second prize of 3,000 Euros and third prize of 2,000 Euros are also on offer. About Electrolux Design Lab Established in 2003, Electrolux Design Lab is an annual, global design competition open to undergraduate and graduate industrial design students who are invited to present innovative ideas for household appliances of the future. This year over 1,300 entries were submitted from students in 50 countries. For more information and press materials visit designlab IFA International • Monday, 30 th August 2010 29

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