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Preview Edition - IFA International

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  • September
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News Market Drivers The

News Market Drivers The IFA-Boost Factor Continued from P1 At IFA International, we’re coining it as the “IFA- Boost Factor”, the Electronics sector boosting the Economy not only in Germany, but indeed all of Europe, as GDP is back up into positive growth patterns again! It has long been recognised that IFA is at the heart of the dynamic of Europe’s CE and HA sectors, which is doubtlessly why this year’s 50th Edition IFA has also reported significant growth in display areas, an unprecedented number of product premieres, coverage by more TV networks and even more entertainment for visitors. In 2009, despite the recession IFA reported stable trade visitor numbers, while visitor attendance rose. This year, the show aims to build on its unique international standing with doubledigit growth. According to Messe Berlin all display sections were booked out months before the event! serviceforum@IFA 2010 the secrets of digital added value The serviceforum@IFA panel discussion will take place for the fifth time. Representatives of the industry, the media, skilled trades and retailers will discuss sales and business opportunities, new licence fee schemes and the importance of offering expert service and advice. The results of the BVT/gfu survey on the subject of networking will also be released. Co-organised by BVT, ZVEH and the consumer electronics trade association ZVEI, the serviceforum@IFA traditionally gathers members representing retailers, retail stores, retail groups from the CE sector, retail specialists and the skilled trades, and members of the industry and the media. It takes place on Sunday, 5 September 2010 from 11 a.m. to 1 p.m. in the IFA Red Lounge. A spectacular premiere the IFA iZone and IFA eLibrary Demand by companies to exhibit in the new special display areas, the IFA iZone and the IFA eLibrary, has been high, with 1,000 square metres rented out. More than 40 exhibitors from every sector, including app developers, retailers, the media, software distributors, have already announced their participation, once again emphasising the trend-setting effect of the world of i-products. Media partners linked with this section are falkemedia with Maclife, IDG Deutschland with Macwelt, and The Kooks - opening concert at IFA on 2 September 2010 HDTV, 3D TV, home networking, The successful UK band The Kooks are due to perform only one concert in Germany this year, namely the opening concert at IFA. Sponsored by rbb-Radio Eins and the music magazine unclesally*s, the concert will take place in the Summer Garden on 2 September 2010, the eve of the show. An up-and-coming young rock band, The Courteeners, will support The Kooks as their special guests. HDTV, 3D TV, home networking, TV/internet convergence and mobile media are the current trends driving the CE market. In the home appliances sector, the focus is on lifestyle, design, ease of operation and ergonomics. Energy efficiency is a prominent issue and one that demands a responsible approach. Once again, IFA will have the latest innovations on display. TecWatch, the innovation centre at IFA, will be presenting itself in new surroundings at IFA 2010. Next to the display sections in Hall 8.1, exhibits highlighting research and development work will once again fascinate the wider public, with the new sophisticated hall layout providing an additional attraction. SCOOTER TecWatch the Innovation Centre at IFA live in the Summer Garden on 4 Sept. 2010 On Saturday evening a live performance by SCOOTER, one of Germany’s most successful bands, will transform the open air stage in the Summer Garden into a dance floor. Programme of daily shows Inka Bause, Jürgen Karney, Lou Bega and the Baseballs: international top acts, celebrities from the world of sport and exclusive open air concerts will get everyone dancing in the Summer Garden. From 3 to 8 September a colourful and entertaining programme of shows awaits visitors to IFA. 1990 1983 1984 1985 1986 1987 1988 1989 1991 1992 1993 1994 1995 1996 FLASHBACK Our Team from Metz is proud to have been able to accompany the IFA along on its way since 1950. Altogether 33 participations by Metz to date! Most certainly this number will constantly grow in the coming years, since Metz will remain loyal to IFA, our IFA. For the 50 th edition, I wish for a smooth progression, successful business dealings and for the visitors, an entertaining and enjoying time at IFA. yours, Helene Metz Helene Metz at IFA in 1990… IFA International • Monday, 30 th August 2010 7

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