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Blu-Ray Disc Association

Blu-Ray Disc Association at IFA 2009 See it. BLU-RAY DISC IN MOTION See it. Hear it. Play it. Create it. Hear it. “Blu-ray Disc in Motion” is the theme for the 2009 BDA press conference taking place at IFA, Berlin. Speakers from the retail sector, Hollywood Studios, industry analysts and the BDA itself will provide insight into the actual Blu -ray Disc market, as well as the next phase of High Definition Home Entertainment. Blu-ray Disc is adopted world-wide as the HD successor of DVD. Blu-ray’s superior technical performance gives you unsurpassed true High-Definition picture and sound quality. Whether you watch movies on Blu-ray, listen to concerts on Blu-ray, play games on Blu-ray or relive your home movies on Blu-ray, you are assured you get the maximum HD experience possible. Play it. This year’s conference will be hosTed by PhiliPs in hall 22, sTand 101 of The Messe berlin, sTarTing aT 17:00 on 3rd sePTeMber 09. aTTendance is PerMiTTed for Press only. Press contact for conference registration: Create it. Marlies Peine Hering Schuppener Unternehmensberatung für Kommunikation GmbH Tel.: +49-211-430 79 38 Mail: Now have it in HD.

conference & event preview The Official Pre-Show Press Event ShowStoppers schedules official press gathering for IFA 2009, plus panels for US press Steve, Dave & Bob Leon (L-R) with Miss IFA The future of business, consumer, home appliance, lifestyle and digital technologies for work, home and play will again preview in Berlin, Germany, at ShowStoppers®, the official press event of IFA 2009. ShowStoppers @ IFA 2009 is scheduled for 2nd Sept. 2009. Now in its 16th year of operation, ShowStoppers is the global leader in producing press-only events in the U.S. and Europe. ShowStoppers events feature hot products from cool companies – industry leaders, innovators, startups and upstarts that exhibit during the year to help generate news coverage and product reviews, make new connections, promote brand, and open new markets. The invitation-only event in Berlin is a forum for company launches, product introductions, sneak previews and demonstrations for journalists and industry analysts attending IFA. This is the second annual event that ShowStoppers will produce in Berlin at IFA, continuing press activities that began with IFA 2008. IFA International • Monday, 31st August 2009 11

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