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Preview Edition - IFA International

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*Euromonitor. Brand

*Euromonitor. Brand Share Retail Volume 2008. Delivering Happiness Ask a consumer why they love Haier? It’s obvious. Cool and clever products designed to meet their needs. Haier’s human-inspired innovation delivers happiness for real people’s lives in more than 100 countries – and growing fast! Visit Haier, the world’s 3rd largest consumer appliances brand*, at IFA Berlin and see for yourself. Happiness is inspiring! White Goods: Hall 4.1/106 Black Goods: Hall 25/130 www.haiereurope.com

conference & event preview IFA International Keynotes 2009 What direction will technology take? What will future standards look like? How will these developments affect my present business model? You will find out all about these topics at the IFA International Keynotes - in exciting lectures from international top managers from the CE and Household Appliances industry. They will convey their insider knowledge to you regarding the latest product developments, industry trends and strategies. Take advantage of this unique opportunity to meet the industry stars and to get the latest industry news firsthand. Andrea Ragnetti Chief Executive Officer, Philips Consumer Lifestyle 4 th September 2009 @ 9:45 – 10:30 Location: ICC, Saal 3 Philips Consumer Lifestyle - focusing on consumer health and well-being Boo-Keun Yoon President & General Manager, Visual Display Division, Samsung Electronics Co., Ltd. 4 th September 2009 @ 15:00 – 15:45 Location: Hall 7.1.a, IFA International Keynote Area Towards Digital Humanism; Dreams Made Real Statement of Motivation As one of the leading trade shows of any industry, it is my honor to deliver the opening keynote speech at IFA 2009. IFA brings together many of our most important stakeholders in one place at the same time. It provides an invaluable opportunity to demonstrate our business activities, not only in the traditional consumer electronics domain, but increasingly across the broad spectrum of consumer lifestyle. With this in mind, our IFA keynote speech this year will offer an excellent platform to outline Philips Consumer Lifestyle’s evolution into a company focused on consumer health and wellbeing. Abstract of Speech Philips continues to advance as a leading consumer brand, driven by the changing needs of consumers and the dynamics of the markets we play in. Andrea Fabio de’Longhi Chief Executive Officer De’Longhi Group Hamid Akhavan Chief Operating Officer (COO) Member of the Board of Management Deutsche Telekom AG Ragnetti, Chief Executive Officer of Philips Consumer Lifestyle, will provide an update on our evolution into a company focused on consumer health and wellbeing. This year, Philips developed the most comprehensive study into consumer health and well-being of its kind. We gathered data from thousands of consumers in European and growth markets, and following detailed analysis have used this knowledge to further refine our strategy. Mr. Ragnetti will outline findings which address what consumers are really looking for to improve the quality of their lives. He will use product examples to demonstrate how Philips is already venturing into new value spaces. Using examples of acquisitions Philips has made across its three sectors, Healthcare, Lighting and Consumer Lifestyle, Mr. Ragnetti will show how Philips as a brand has a consistent strategy and direction. 5 th September 2009 @ 9:45 – 10:30 a.m Location: Hall 7.1a, IFA International Keynote Area The DE’LONGHI GROUP: “Living Innovation” in a challenging market 5 th September 2009 @ 3:00 – 3:45 p.m. Location: Hall 7.1a, IFA International Keynote Area Telecommunications Innovation drives Digital Lifestyle Statement of Motivation IFA is one of the most important events in the global consumer electronics industry. In particular this year it is critical for companies such as Samsung, to demonstrate a compelling vision for the future. Economic conditions notwithstanding, our industry certainly is experiencing many positives for instance: strong growth in flat panel TV´s, monitors, Blu-ray and other connected digital products. I am honored to outline Samsung’s vision of the consumer electronics industry and highlight many of the exciting and innovative technology experiences we will be offering to the market. Dr. Reinhard Zinkann Managing Director and Co-Proprietor at Miele & Cie. KG Ferdinand Kayser President & CEO of SES ASTRA Abstract of Speech Consumers continue to demand more emotional and selfexpressive experiences from their technology products. Samsung calls this phenomena “Digital Humanism”. Future technology products must now reflect individual human values, lifestyles and cultural experiences. Samsung’s ongoing efforts to realize the promise of “Digital Humanism” is the fundamental motivation behind the company’s future product plans. Samsung will introduce its 2nd half 2009 products at IFA which will highlight, through an “e-Story”, the core values of our upcoming product portfolio: Essence, Engagement, Expression, Experience, Eco. 6 th September 2009 @ 15:00 - 15:45 Location: Hall 7.1.a, IFA International Keynote Area Sustainable thinking and action: Challenges facing the industry in taking targeted action to support the retail trade and to introduce calm in times of crisis 7 th September 2009 @ 9:45 – 10:30 a.m. Location: Hall 7.1a, IFA International Keynote Area SES ASTRA, the right partner for business - shaping new markets, driving innovation, developing HDTV. A recipe for joint success IFA International • Monday, 31st August 2009 www.ifa-international.org 7

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